Choose the right question, and find the right way to capture it in your survey Imagine you need to prepare and execute a survey for a specific project. At this point, you already have determined the goal of the survey and you know who is your target audience. Now, you're at the stage of the design of the survey. Probably for many people the most difficult step in the process is when they have to structure questions. If you are one of them, don't worry, we'll help you understand this point.

1. Type of
questions you
can use
in a survey
By

2. Choose the right question, and find the
right way to capture it in your survey

3. Imagine you need to prepare and execute a survey for a
specific project. At this point, you already have determined the
goal of the survey and you know who is your target audience.
Now, you're at the stage of the design of the survey.
Probably for many people the most difficult step in the process is
when they have to structure questions. If you are one of them,
don't worry, we'll help you understand this point.

4. Why is this step difficult for some people? Well, it is because you
want to collect all the information you need, and you want your
survey be easy and pretty for users. But, sometimes people make
the mistake of prioritizing only one thing and at the end they just get
one thing of these two options: A beautiful and easy survey, but
with useless information.
You won’t gain a thing if your is so boring and unappealing that
users don't want to respond.
These two aspects should not be at odds. The key is to choose the
right question, and find the right way to capture it in your survey.

5. So you have to think about the information you need and then
you could choose the kind of questions more useful to get that
information.
You can choose between different types of questions. Here is a
brief explanation of different types of questions Survmetrics
offers. Check them and analyze what are the most useful
questions for your survey.

6. In Multiple Choice Questions, you write a question and provide a list of
two or more possible answers. Also, you have the option to choose if
people must select just one answer or several answers. If you are looking
for specific answers to some questions you should use this type of
question.
MULTIPLE CHOICE

7. This type of question is similar to the previous. You write a question and
provide two or more possible answers, but the difference is in this case
you can include images in your answers. You can choose if people can
select just one or more images. This is a way to give context to your
survey and make it more attractive.
MULTIPLE CHOICE WITH IMAGES

8. This is the kind of question used for making a Likert Scale. Each question
is an item, which can measure attitudes, behaviors, experiences or
opinions about a specific topic. The answer is the rating that users assign
on a scale of 1-5, 1-7, 1-10 (we give you the option to choose the scale
from 3 until 11). Response scales goes from one extreme to another and
users have to select one number according with their opinion.
LIKERT SCALE

9. Open Text Questions are useful to collect opinions, suggestions, comments
or descriptions about a specific topic using their owns words. You just
have to pose the question and the respondent will write in an open space
the answer according to his opinion.
This type of question is common to get feedback or to find keywords
associated with the product from the customer.
OPEN TEXT

10. Net Promoter Score (NPS)* is a system used currently for many
companies to measure the type of customers of the company with one
simple question: “How likely is it that you would recommend [your
company] to a friend or colleague?”
NET PROMOTER SCORE

11. This method classifies the customers on three groups, according with their
answers on a scale from 0 (Not at all likely) to 10 (Extremely likely):
• Promoters (score 9-10) are loyal enthusiasts who will keep buying and
refer others.
• Passives (score 7-8) are satisfied, but unenthusiastic customers who are
vulnerable to competitive offerings.
• Detractors (score 0-6) are unhappy customers who can damage your
brand and impede growth through negative word-of-mouth.
Then, to calculate your NPS, you have to apply the next: % of promoters -
% of detractors. If your company is focused on customers, this is a good
question to ask.
*Net Promoter Score is a trademark of Satmetrix Systems, Inc., F. Reichheld, and Bain & Company

12. With Rating Questions people can assign a rating to an item or
question. You will make the question and also you provide a scale with
icons or small images for the answer (for example stars). Then, the more
stars assigned by the user, the higher will be the rating of the item
evaluated.
This is an easy way to rate a specific element and is very illustrative for
users. Survmetrics offers the option to choose the scale, it can be from 3
to 11.
RATING

13. Smiley Question is a fun and intuitive way to get feedback and to rate
a specific question. Users have to represent their feelings towards
something, using a scale of 5 faces, between a range positive (happy
face), neutral or negative (sad face).
Survmetrics offers scales of 3 and 5, and you can choose which you
prefer.
SMILEY

14. Simple Matrix is a version of a multiple choice question but using two
dimensions. That means, if you imagine the matrix like a table, you will
have the questions or elements on the top row and the possible answers
on the left column. Users can select the answer for each item and
change from one element to another using a button. This kind of matrix
is useful and practical if you have several elements that respond to the
same specific answers determined by you.
SIMPLE MATRIX

15. Likert Matrix is like a Simple Matrix, but in this case is a version of a Likert
question using two dimensions.
When you imagine the Likert Matrix like a table, you will have the questions
or elements on the top row and the scale of responses on the left column.
Users can rate each element of the matrix using the numeric scale
determined by you and they can change from one element to another using
a button.
LIKERT MATRIX

16. Rating Matrix is a version of Rating Questions, where people can assign a
rating to several items or questions using icons or small images. If you imagine
the matrix like a table, you will have items or questions on the top row and the
scale of answers on the left column. Users can rate each item with icons and
change from one element to another using a button. The more icons assigned
the user, the higher will be the rating of the item evaluated. Use this type of
question when you want your customers to rate several related items using the
same scale.
RATING MATRIX

17. Smiley Matrix is a version of Smiley Questions but using two dimensions.
That means if you imagine the matrix like a table, you will have the
questions or elements on the top row and the smiley scale on the left
column. This kind of matrix is useful and intuitive if you want to measure
feelings of your customers toward several related elements, using the
same scale.
SMILEY MATRIX

18. You can combine several types of questions within the same survey. The
important thing is to optimize the size of the survey and gather as much
information you need, without neglecting the design or the visual appeal
of the survey.
Here is a sample of different types of questions that Survmetrics has for
you.
Enter to the survey

19. If you want to make an awesome survey, sign up at
survmetrics.com and start creating your survey now.
Try Survmetrics now!

20. www.survmetrics.com