This document provides an overview of Twitter, including what a tweet is, how to follow and be followed on Twitter, how to set up an account, different features of the Twitter page, and examples of how to use hashtags, retweets, and direct messages. It also discusses why someone may want to use Twitter, both personally and for business purposes, as well as tips for what types of content to tweet.

1. • It
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What isTwitter
Heidi Varpelaide
SAMK
September 2012

2. • It
What is Twitter?
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It’s a microblogging
website; a social media tool
and one of the fastest
growing networks.

3. • It
What is a Tweet?
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A post to Twitter is called a Tweet, a
140 (or fewer) character text message
Tweets can include links, images and
videos.
A ReTweet: a post that was posted
previously by another user

4. To follow and to be
• It
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followed
You can follow any Twitter account you find
interesting.
People who are interested in what you
have to say may follow you and they’ll see
all the Tweets you share with them.

5. Twitter – how to start
Set up your account. Go to Twitter to
get started. Enter your name, email,
and a password.
Select a username. This is the name
by which you will be known on
Twitter.
Click on the Create my account
button.

6. Twitter page – my tweets

7. Twitter page – stream of other
tweets

8. Tweetdeck

9. http://blog.tweetsmarter.com/social-
media/spring-2012-social-media-user-
statistics/

10. Why use Twitter?
• Get The Latest Real Time News
• Spread Your Ideas
• Create a Personal Brand
• Reach a Global Audience Fast
• Sometimes more effective than email or search
engines
• Build relationships. Twitter allows you to build
instant relationships with people. Get to know
them. Retweet their messages and reply to them.
Start a conversation.
• Keeping up with the latest news and updates
• Internationalization, language skills.
• Following important people in your field
• Following celebrities or famous people

11. Twitter for business
• Create a corporate brand
• Build relationships
• SEO, how search engines find your business
• Link Twitter to Facebook, blogs, homepage etc.
• Share links with Twitter button
• Tool for Customer service
• Effective Marketing tool

12. What you should tweet?
Write a blog post and post it on
Twitter. Post links to your blog posts
on Twitter with a teaser headline.

13. Twitter signs
Hashtags #topic
Reply @otheruser
Retweet
RT @otheruser other tweet
DM
Direct Message
=private message to another user

14. Examples of using Twitter
• It
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https://twitter.com/RSAConference

15. #Twitter is not technology. It’s a
conversation. And it’s happening
with or without you – Charlene Li
http://bit.ly/swg1Ix
twitter.com/heidivar
twitter.com/SatakunnanAMK