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Twitter Won’t Make You Rich
Realistic Social Media Marketing
For
Small Business Owners
Lisa T. Richardson, MS Ed.
Does Social Media = Social Networking?
• No.
– Social Networks are groups of people sharing
information, often to make decisions
– Social media are ways of connecting and
communicating with those networks
• As a business owner, you need to develop a
strategy for both – 1st the network, THEN the
media
Developing Relationships
• Legitimacy (LinkedIn)
– Trust Agents by Chris Brogan & Julien Smith;
Social Media 101 by Chris Brogan
– People need to see “evidence” that you are who
and what you say you are
• Voice (Twitter)
– NO DEAD PROFILES
– Personality matters
Why
Twitter?
Source: The Pew Internet
& American Life Project
Survey:
http://www.pewinternet.
org/Infographics/Twitter-
demographics--Fall-
2009.aspx
Useful Twitter Terms
• Hashtag (#): indicates a topic under
discussion, identifies a group
– #QuickBytes is 3rd Thursday of the month, 12:30-
1:30p
• Tweet: 140 character (max) message to the
world, or at least your followers
• Follow: User has chosen to receive a live feed
of your Tweets (or vice versa)
Twitter Terms (cont’d)
• @ me: Speak to me directly (in public)
– Hey @DoktaDivah! Great job! #QuickBytes
• DM me: Speak to me directly (via private
message)
– User must be following you in order to receive the
message
• ReTweet: Repeating someone else’s Tweet to
comment on it or cosign
Last One!
• FollowFriday (#FF): People list Tweeps
(people) they suggest following based on that
week’s tweets or other criteria
• Fail Whale: Twitter is having technical
problems or is overloaded, logging in will be a
challenge
Contact Lisa…
• Twitter: @ATS_Atlanta
• Email: LRichardson@ATSLearn.com
• Phone: 770.726.9960
• Web: www.ATSLearn.com
• Blog: www.ATSLearn.com/blog

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Twitter Won't Make You Rich

  • 1. Twitter Won’t Make You Rich Realistic Social Media Marketing For Small Business Owners Lisa T. Richardson, MS Ed.
  • 2. Does Social Media = Social Networking? • No. – Social Networks are groups of people sharing information, often to make decisions – Social media are ways of connecting and communicating with those networks • As a business owner, you need to develop a strategy for both – 1st the network, THEN the media
  • 3. Developing Relationships • Legitimacy (LinkedIn) – Trust Agents by Chris Brogan & Julien Smith; Social Media 101 by Chris Brogan – People need to see “evidence” that you are who and what you say you are • Voice (Twitter) – NO DEAD PROFILES – Personality matters
  • 4. Why Twitter? Source: The Pew Internet & American Life Project Survey: http://www.pewinternet. org/Infographics/Twitter- demographics--Fall- 2009.aspx
  • 5. Useful Twitter Terms • Hashtag (#): indicates a topic under discussion, identifies a group – #QuickBytes is 3rd Thursday of the month, 12:30- 1:30p • Tweet: 140 character (max) message to the world, or at least your followers • Follow: User has chosen to receive a live feed of your Tweets (or vice versa)
  • 6. Twitter Terms (cont’d) • @ me: Speak to me directly (in public) – Hey @DoktaDivah! Great job! #QuickBytes • DM me: Speak to me directly (via private message) – User must be following you in order to receive the message • ReTweet: Repeating someone else’s Tweet to comment on it or cosign
  • 7. Last One! • FollowFriday (#FF): People list Tweeps (people) they suggest following based on that week’s tweets or other criteria • Fail Whale: Twitter is having technical problems or is overloaded, logging in will be a challenge
  • 8. Contact Lisa… • Twitter: @ATS_Atlanta • Email: LRichardson@ATSLearn.com • Phone: 770.726.9960 • Web: www.ATSLearn.com • Blog: www.ATSLearn.com/blog