This document provides advice for small business owners on using social media marketing realistically. It discusses how social networks are groups that share information to make decisions, while social media are ways to connect and communicate with those networks. The document recommends developing relationships on LinkedIn to establish legitimacy and on Twitter to develop a voice and personality, as Twitter allows sharing short messages and following others. It defines common Twitter terms like hashtags, tweets, following, retweeting, and more. The document aims to help small businesses create an effective social media strategy.