This document discusses social media and its impact on business. It explores how social media allows for sharing, experience sharing through reviews and forums, and collaborative production. It outlines how social media enables collective interaction through virtual social networks and other forms of online engagement. The document also examines how businesses can leverage social media for communication and interaction with customers beyond just transactions.

1. T 1/2
PAR
TWITTER
WORKSHOP
www.twitterbij.nl
1

2. T 1/2
PAR
TWITTER
WORKSHOP
www.twitterbij.nl
1

3. Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
2

4. Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
2

5. SOCIAL
BAROMETER
3

6. Socio Barometer
Ik gebruik internet vooral... 1
Zakelijk Prive
4

7. Socio Barometer
Ik ben in meerdere sociale netwerken actief.... 2
Ja Nee
5

8. Socio Barometer
In mijn omgeving ben ik .................. actief op internet... 3
Bovengemiddeld Benedengemiddeld
6

9. Socio Barometer
Als iemand mij opzoekt via internet is hem/haar
meteen duidelijk wat ik doe en waar ik voor sta... 4
Ja Nee
7

10. Socio Barometer
Ik heb mij ingeschreven voor deze workshop omdat.... 5
8

11. TRENDS
9

12. high
low
Edelman Trust Barometer
10

13. high
Tru
s t
low
2000 2009
Edelman Trust Barometer
10

14. ✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
Social Media
11

15. People
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
12

16. People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
12

17. What is ‘social media’?
bron: socialbrite.org
13

18. ‘Any online technology or
practice that lets u share
(content, opinions, insights,
experiences, media) and
have a conversation about
the ideas we care about’
What is ‘social media’?
bron: socialbrite.org
13

19. source: socialnomics.net
The impact of social media
14

20. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

21. cooperation
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

22. cooperation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

23. cooperation
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

24. cooperation
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

25. collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
15

26. Sharing
16

27. Sharing
16

28. Experience sharing & conversation:
reviews and fora
17

29. Experience sharing & conversation:
reviews and fora
17

30. Experience sharing & conversation:
reviews and fora
18

31. Experience sharing & conversation:
reviews and fora
18

32. Collaborative production
19

33. Collective (inter)action
✓ Virtual social networks:
“Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
20

34. Collective (inter)action
21

35. Collective (inter)action
21

36. Collective (inter)action
22

37. SOCIAL MEDIA
TALK
23

38. user generated content sharing social
media reviews network peers crowdsourcing
storytelling authenticity recommendations
personal branding weblog
augmented reality collaboration
24

39. ‘Communicationtool to
engage stakeholders, to
share knowledge, to
create involvement and
inspiration’
25

40. Crowdsourcing

41. Crowdforcing

42. Crowdforcing

43. Social media meets reality

44. Social media meets reality

45. SOCIAL MEDIA
FOR BUSINESS
30

46. TRANSACTION
WEBSITE
BOOK NOW
ORDER NOW
..........
BACKOFFICE
SYSTEMS 3RD
PARTIES
Business and social media
Source : R. van den Hoff / CDEF Holding
31

47. TRANSACTION INTERACTION
WEBSITE SOCIAL MEDIA
BOOK NOW
COMMUNICATION
ORDER NOW
EVENT DRIVEN
.......... Blogs
Reviews
Tags
RSS
BACKOFFICE
Photo
Audio
Video
SYSTEMS 3RD Wiki
PARTIES Social network
Business and social media
Source : R. van den Hoff / CDEF Holding
31

48. Business and social media
32

49. Amazon.com: How social can you be?
10%
product
info
90%
social
info
33

50. Dutch Hospitality Industry....
34

51. Dutch Hospitality Industry....
100% 0%
product social
info info
34

52. 2/2
RT
PA
> >>
> 35

53. Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk
36