YouTube is a video sharing platform launched in 2005 that allows users to discover, watch and share originally created videos. It has over 490 million unique users monthly and racks up 92 billion views each month. YouTube provides easy, free access and the potential to build a global brand or cause offense depending on the content. Key metrics for measuring performance include video views, subscribers, engagement and comments. Users can create accounts and customize channels to promote their personal brands. Companies have successfully used YouTube for advertising through various formats but must present themselves positively to avoid backlash.

1. Social Media Platform
Julia Malawer
338-002

2. Overview, Description, Launched
• Founded in February 2005
• discover, watch and share originally-created
videos
• synonymous with online broadcasting
• forum for people and businesses to connect,
inform, and inspire

3. Registered Users
• Feb 2011: 490 million unique users worldwide
per month
• Rack up 92 billion page views each month

4. Key Impacts
• Easy, free access for anyone
• Little sensory
• Global
• Possibility of causing offense. Ex: Anti-Muslim
film that's been the target of protests across
the Middle East

5. Key Performance Indicators
• Total number channel visits
• Total number of subscribers
• Engagement ratio
• Likes/Dislikes
• Comments
• Total time viewed
• Total views

6. Tips for Personal Use
• Create account, playlist, achieve videos, view
history.
• Create and customize your channel.
• Build your personal brand
• Promote your videos everywhere possible

7. Use It Well
• Absolute Vodka
• Overstock.com
• Zappos.com
• Pepsi –
Pepsi Refresh Everything

8. Advertising Opportunities
• Side banners
• Video clips before desired videos
– Vevo
• In video ads
• Master head on homepage

9. Not So Well/Cautions
• Domino’s Pizza
• Present yourself/business in a good light
• People can put up attacks that would be
harmful
• Anyone can see it.