This document provides advice for using Twitter effectively for sales purposes. It recommends establishing expertise by reading and commenting on customers' and prospects' tweets and blogs. Retweeting others' content is an easy way to curate information and get their attention. Subscribing to others' blogs allows reading them in batches and scheduling relevant tweets. Comments on blogs and tweets should include the other person's Twitter handle to ensure they notice. The goal is to engage others in conversation and move interactions to a phone or email discussion where actual sales can occur. Social media should supplement but not replace traditional outreach methods like phone calls and emails.