The document provides tips for using blogging to drive business, including choosing a blogging platform like Blogger or WordPress, topics to write about, using social networks like Facebook and Twitter to promote the blog, and tracking blog performance. It recommends starting with the basics of profiles and regular posting, at least once per week for blogging and daily for social updates. Plugins and tools can help track visits, clicks, and search terms to measure success. The goal is to create engaged fans by sharing passion for the business.
Using blogs to support marketing initiatives. The presentation was developed in 2006 and is surprisingly relevant for today's social media marketers. What is a blog? Hope you enjoy!
Blogging for Business Advanced - Wojo DesignWojo Design
This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like…
* What should I blog about?
* What blogging platform should I use?
* How often should I blog?
* Can I really make money doing this?
Using blogs to support marketing initiatives. The presentation was developed in 2006 and is surprisingly relevant for today's social media marketers. What is a blog? Hope you enjoy!
Blogging for Business Advanced - Wojo DesignWojo Design
This presentation will teach you everything you need to get started blogging for business. We'll give you plenty of practical advice, answering questions like…
* What should I blog about?
* What blogging platform should I use?
* How often should I blog?
* Can I really make money doing this?
Blogging for Business - Google Business Days Pampanga PresentationLouie Sison
What is a blog? What are the benefits blogging for your business? What are the tips and steps in successfully blogging for your business?
All of these questions are discussed on my presentation. Enjoy!
Learn why you should be blogging no matter what business you have and how it can help you increase your exposure:
* Why blog?
* Blogging platforms
* Getting started with blogging
* Keeping it consistent with blogging
* Promoting your blog
* Social media and blogging
What is a Blog, and why a winery should have one?FeedbackMP
2nd Annual International Wine Tourism Conference & Workshop, Barcelona Feb 2010
A brief definition of what a Blog is and how it can help wineries in their marketing strategy to enhance wine tourism activities.
The main goal set in this panel is that wineries identify the advantages and disadvantages of creating a blog and make them wonder if they really need one. Because not all wineries should have a blog…should they?
Here is the beginning steps to get anyone who wants to start blogging the very basics in what to do. This is part of a 3 part seminar which appears on Defog the Blog, a website http://defogtheblog.blogspot.com/
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Short presentation offering tips and hints to help you set up and maintain a business blog successfully. Includes some special offers on blogging set up and maintenance.
Blogging for Business - Google Business Days Pampanga PresentationLouie Sison
What is a blog? What are the benefits blogging for your business? What are the tips and steps in successfully blogging for your business?
All of these questions are discussed on my presentation. Enjoy!
Learn why you should be blogging no matter what business you have and how it can help you increase your exposure:
* Why blog?
* Blogging platforms
* Getting started with blogging
* Keeping it consistent with blogging
* Promoting your blog
* Social media and blogging
What is a Blog, and why a winery should have one?FeedbackMP
2nd Annual International Wine Tourism Conference & Workshop, Barcelona Feb 2010
A brief definition of what a Blog is and how it can help wineries in their marketing strategy to enhance wine tourism activities.
The main goal set in this panel is that wineries identify the advantages and disadvantages of creating a blog and make them wonder if they really need one. Because not all wineries should have a blog…should they?
Here is the beginning steps to get anyone who wants to start blogging the very basics in what to do. This is part of a 3 part seminar which appears on Defog the Blog, a website http://defogtheblog.blogspot.com/
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Short presentation offering tips and hints to help you set up and maintain a business blog successfully. Includes some special offers on blogging set up and maintenance.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
17. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Technorati State of the Blogosphere 2010
21% of bloggers blog for their own company or organization
2/3 of bloggers are male
42% of respondents say they blog about brands they love or hate
18. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
You.com or YourBusiness.com/blog
YOU If you’re using a tagline, do some research, see: Unvarnished.
19. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•You.com or YourBusiness.com/blog
•Get your profiles on social networks
YOU
20. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•You.com or YourBusiness.com/blog
•Get your profiles on social networks
YOU
Make yourself easy to find. Use the same branding across all
networks.
21. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Who is going to write the blog?
•Marketing, Communications
•Customer service or support
•CEO, Founder
YOU
•Hired help*
22. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Who is going to write the blog?
•Marketing, Communications
•Customer service or support
•CEO, Founder
YOU
•Hired help*
*This means someone who is passionate about your
business, your industry, and is an experienced online
storyteller
23. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Profile and showcase your contributors
•So there’s a voice & perspective
•Build up a following
YOU •No one in your office is named “Admin”
24. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
It's easy to see the associated risks of a life-logging
device. From stalkers to identity theft, recording
such information (and to unlock its true value,
posting it online) makes us vulnerable to all
manner of bad actors.
But what about the cost of not sharing?
In the online realm, that might mean you
simply don't exist.
Pete Cashmore of Mashable
on CNN.com
25. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Technorati State of the Blogosphere 2010
39% of respondents believe that more people will be getting their
news and entertainment from blogs than traditional media in the
next 5 years
26. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Technorati State of the Blogosphere 2010
The top ways that blogging has helped businesses:
1. Greater industry visibility (64%)
2. Acquired new customers, made sales (58%)
3. Built thought leadership (54%)
4. Asked to speak at conferences (32%)
5. Helped recruit employees (17%)
27. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Start anytime
•Write anytime
•Update often
•Promote when published
28. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Technorati State of the Blogosphere 2010
Most bloggers update 2-3 times a week
29. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
Time-saving tips:
•Think of a weekly or daily theme
•Schedule posts when you get on a roll
•If you have time to write an email, you
can write a post...
31. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
32. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
•Free
•Online-based
•Powering 18 million + counting
•http://YourSite.WordPress.com
33. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Free
•Online-based
•Powering 18 million + counting
•http://YourSite.WordPress.com
34. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Free
•Online-based
•Powering 18 million + counting
•http://YourSite.WordPress.com
WordPress.org
•80-90% of SEO is covered
•You control 100%
•Endless theme & design possibilities
•Plugins
•Advertising
36. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Keep your online
presences gathered at
your “home base” Website
whether that’s your main
site or your blog Wiki
Twitter
Outside Site
37. BUSINESS BLOGS
What
Who What
Who When
Why Where
When Where
Why
•Share your content
•Give options to find
you elsewhere, but
where people can come
back to the home base
38. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
39. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
40. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
41. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
42. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
43. BUSINESS BLOGS
Who
Tips What When Where Why
What can you write about?
•Again, you can think of a weekly or daily theme
•Photo posts (quick & easy)
•Profile products, services, “How To”
•Profile employees or loyal customers
•Top Ten lists
•Talk about something you’ve read somewhere else
46. BUSINESS BLOGS
Examples What
Who When Where Why
Technorati State of the Blogosphere 2010
72% of bloggers are using twitter to promote their blog content
,0 00 ,0 00 0 00 ,0 00
,0 00 ,0 00 00 0, ,0 00
5 00 10 10 0, 5 00
49. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Facebook.com
Most users
Closed platform
Share updates, news, links, photos
You don’t own anything on Facebook
50. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Facebook.com
Most users
Closed platform Twitter.com
Share updates, news, links, photos Quick updates - 140 characters
You don’t own anything on Facebook Public
Share updates, news, links, photos
Highest click-through rate of all social networks
51. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Facebook.com
Most users
Closed platform Twitter.com
Share updates, news, links, photos Quick updates - 140 characters
You don’t own anything on Facebook Public
Share updates, news, links, photos
Highest click-through rate of all social networks
If you’re going to promote your online
presences please tell us who you are:
Find us online! Find us online! Find us online!
@mycompany
/mycompany
mycompany.com/social
53. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
•Match your branding in your Twitter name
•Promote your website or blog (more info is there)
•Be timely & update every day, at least once
•You won’t have time to reply to everything, make a game plan
•Pay attention to the conversation about you that’s already
happening
57. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Facebook for Business
•Be there, have a presence, draw them back to your site
•Be interactive, host contests, promotions
•Don’t force a “Like”
60. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Basics
•Get profile names that make sense
•Fully fill our profiles/bios
•Update at least once a day, blog at least once a week
61. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
Determine...
•Who will manage
•What you want to share, what you want to get out of sharing
•How you will track your success
62. BUSINESS BLOGS
Facebook &What for Business
Who Twitter When Where Why
My daily “game plan”
•Check email
•Check Search.Twitter.com
•Check stats overnight & Google my terms
•Respond to comments, tweets, or wall posts
•Have a daily posting schedule, write (schedule tweets)
63. BUSINESS BLOGS
Who
Tips What When Where Why
Use plugins and tools...
•Google Analytics, Feedburner
•Sitemeter, Statcounter
•HootSuite
•Link shorteners (bit.ly ow.ly)
•Track visits, clicks, search terms
64. BUSINESS BLOGS
Who What When Where Why
Why broadcast and give away the content for free?
“We’re creating families of fans.
Radio creates more fans.”
65. BUSINESS BLOGS
Who What When Where Why
You have a business already. Blog, tweet, and
share why you have that business. Why it’s your
PASSION and why customers are/should be
passionate too.