This document summarizes a presentation about using Twitter for business purposes. The presentation discusses Twitter statistics and demographics, business cases for Twitter, setting goals for Twitter use, best practices for building followers and branding, tools for adding value to conversations, the impact of retweets, and whether Twitter is better for marketing, PR, or customer service. It also notes that Twitter is now in the top 100 websites and compares using Twitter to prospects versus focus groups.

1. The Relevance of Twitter for Ad:Tech Sydney 2009 All slides: http://slideshare.net/silkcharm

2. Video of Twitter in New http://www.youtube.com/watch?v=ljrQS6o-kwc

7. Saad Kamal

8. Twitter Business Bandwagon* Twitter Business Cases Business Goals Stats & Demographics Best Practices Building Followers The Brand Experience Adding Value to the Conversation Using Twitter Tools & Addons Prospects vs focus group The Mobile Always-On Conversation Power of Ripple reTweets Public Relations, Marketing or Customer Service? *because it’s beats bullet lists laurelpapworth.com