Real estate business is one of the many businesses strongly impacted by COVID 19. With employees going remote, people holding tight onto cash with an uncertain future, opportunities are thin. But, by adapting to the situation & digitizing the process to offer distinctive customer experience real estate business can thrive despite the crisis.

1. Trusted by leading businesses from 95 countries
How real estate businesses are cutting costs
by automating image & video creation
SPEAKER
Karan Rao,
VP, Business, Rocketium

2. ● Substantial hit on revenue.
Business impacts of Covid-19
● Focus on optimizing costs (every spend is being questioned).
● Companies forced to freeze hiring/consider layoffs.

3. Impact on the
Creative ecosystem
Reduction in external spends across technology and resources
Faster turnaround to support revenue experiments
Efficiency and cost reduction targets
More output required from existing design teams

4. Today’s Session
How some of our customers have used
automation to reduce creative costs
Enable sellers to make brand-compliant ad
banners that end up on Amazon’s website
1. Enabling Internal Teams
2. Empowering External Partners
A powerful creative
automation platform
Creatives - images, videos, gifs
Automation - we understand
creative challenges and enable
suitable workflows
3. Automating Using APIs
Auto generate listing videos and publish
them to the website listing page to
improve conversions
Enable the performance marketing team to
make omnichannel video and image ads
for customer acquisition

5. Marketing
Performance marketing
Social campaigns
Email marketing
Internal collaterals.
Design team
Product
Visual merchandising
Catalog collaterals
Offers and sales
Ensuring each output meets
brand standards
Redundant
non-creative work
Long turnaround times
Creative ecosystem for internal teams
Enabling Internal Teams
Other business teams
HR
Sales
Customer success
Remove redundant work
Enable self-service

6. Campaign - self-service online interface
Enabling Internal Teams
Choose from
a set of pre-built
brand-compliant
templates

7. Campaign - select orientation
Enabling Internal Teams
Select desired aspect
ratios to create
omnichannel adapts in
one go.

8. Campaign - make creatives
Enabling Internal Teams
Easy form based
interface to modify
content and create
multiple variants

9. Enabling Internal Teams
Campaign - spreadsheet upload
Create hundreds of
creatives in one shot
using a spreadsheet
import

10. Enabling Internal Teams
Campaign - intelligent templates
Auto-align for layoutsAuto-fit for captions Auto-adapts

11. Some examples
Internal TeamsEnabling Internal Teams
20+ performance marketers in a large real estate
listing platform in U.K. use this technology to create
1,000s of display banners each month.
Design team of a brokerage firm is converting locality
reports into engaging videos to connect with
prospects.
An agency is creating digital flyers and posters that
are being used in social campaigns across FB and
Instagram.

12. Creative production cost
Rework
Coordination effort
50%
30%
20%
75%
reduction in total cost owing to
Creative Automation (1)
Cost savings
100%
BEFORE AFTER
Enabling Internal Teams
(1) Savings may differ based on baseline costs and scale of creative production.
1/3rd
1/5th
1/10th

13. Agents
Marketing Agency
Empowering External Partners
Creative ecosystem for working with external teams
Reduced efforts, stricter brand-compliance
Enabling self-service

14. Empowering External Partners
White-label interface for your partners and users

15. Some examples
Internal TeamsEnabling External Teams
A real estate agency is enabling agents to make
personalized video and images to send out to
prospects.
A listing platform is enabling owners to make
property listing videos for social sharing.
A large broker has embedded a video player on their
web dashboard to collect client testimonial videos.

16. Cost saving barometer
Efficiencies
100%
10%
Build savings
Developers, design,
build maintenance.
Plug and play
Build White-Label
Enabling External Teams

17. How it works
Automating using APIs

18. Some examples
Automating using APIs
A large property listing platform programmatically
creates property summary videos for premium
listings on its platform.
A property listing marketplace automatically
generates personalised seasonal greetings for their
audience.
A real estate agency in the US is using this
technology to automatically create personalised data-
oriented banners.

19. Cost savings
Automating using APIs
65%reduction in total cost at a scale of
1,000 banners per month
Cost per creative
Number of creatives
Manual creation not
possible beyond a certain
threshold
More overheads -
management,
licenses, equipment
Manual creation
Automation

20. Session Summary
Enabling Internal Teams1
● Reduce redundant
effort
● Enable self-service
Empowering External Partners2
● Enable partners to make
brand compliant creatives
● Create new revenue
streams with customers
3 Automating Using APIs
● Use APIs to enable higher
scale and personalization
● Enable use cases that
manual creation cannot

21. Q&A
Karan Rao
karan@rocketium.com