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Social Media Social Networks




                         SOCIAL MEDIA: PHOTOGRAPHY
                                    AND BUILDING COMMUNITY




                                           PHOTO:LAURELPAPWORTH.COM

    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks


                                                      Laurel Papworth


                    •slides at http://slideshare.net/silkcharm
                    •delicious http://delicious.com/lpapworth/
                    sep2010
                    •blog at http://laurelpapworth.com
                    •email laurel@laurelpapworth.com
                    •phone +61 (0)432 684992
                    •Twitter @SilkCharm
                    •iTunes Social Media Business podcast
                                                                            reference

    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




                         http://laurelpapworth.com/courses
    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12

Use Facebook Ads for Marketing https://www.facebook.com/advertising
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12

Check people’s lists - e.g. https://twitter.com/#!/SilkCharm/lists
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12

Use Lists on Twitter https://twitter.com/#!/djpaine/photo-industry-critic/members
Social Media Social Networks




                                               Measuring Influencers




                                                    Personal Brand Online
    laurelpapworth.com
Tuesday, 28 August 12

http://klout.com/#/SilkCharm/list/australianmedia Twitter Klout Lists
Social Media Social Networks




                   menu including circles (lists) and Business Pages
    laurelpapworth.com
Tuesday, 28 August 12

Plus.google.com e.g. http://google.com/+LaurelPapworth
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12
Social Media Social Networks




    laurelpapworth.com
Tuesday, 28 August 12
Start with monitoring what people do in the internal social networks such as Yammer. then move to putting your content out there, then find a way to make it go “viral” using activity spikes
eventually moving your training into collaborative and people powered.

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AIPP Australian Institute of Professional Photography social media presentation

  • 1. Social Media Social Networks SOCIAL MEDIA: PHOTOGRAPHY AND BUILDING COMMUNITY PHOTO:LAURELPAPWORTH.COM laurelpapworth.com Tuesday, 28 August 12
  • 2. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12
  • 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Tuesday, 28 August 12
  • 4. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12
  • 5. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com Tuesday, 28 August 12
  • 6. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12
  • 7. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12 Use Facebook Ads for Marketing https://www.facebook.com/advertising
  • 8. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12 Check people’s lists - e.g. https://twitter.com/#!/SilkCharm/lists
  • 9. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12 Use Lists on Twitter https://twitter.com/#!/djpaine/photo-industry-critic/members
  • 10. Social Media Social Networks Measuring Influencers Personal Brand Online laurelpapworth.com Tuesday, 28 August 12 http://klout.com/#/SilkCharm/list/australianmedia Twitter Klout Lists
  • 11. Social Media Social Networks menu including circles (lists) and Business Pages laurelpapworth.com Tuesday, 28 August 12 Plus.google.com e.g. http://google.com/+LaurelPapworth
  • 12. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12
  • 13. Social Media Social Networks laurelpapworth.com Tuesday, 28 August 12 Start with monitoring what people do in the internal social networks such as Yammer. then move to putting your content out there, then find a way to make it go “viral” using activity spikes eventually moving your training into collaborative and people powered.