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What is a Facebook Share or retweet worth? Social Media Revenue
The document discusses social media monetization and revenue strategies, emphasizing the contrast between traditional media and social media in terms of reach and customer engagement. It highlights the importance of ROI in community engagement and the effectiveness of social customer service. Additionally, it provides examples of successful monetization through platforms like Salesforce, Amazon, and eBay, showcasing the significant impact of social media on sales and customer interaction.
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What is a Facebook Share or retweet worth? Social Media Revenue
- 1. Social Media Monetizationand Revenue ConnectNow CNow wordle.net laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 2. Social Media Monetizationand Revenue laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 3. Social Media Monetizationand Revenue laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 4. Social Media Monetizationand Revenue Traditional Media is Circulation Social Media is Exposure and Reach laurelpapworth.com creative commons- some rights reserved http://www.flickr.com/photos/59929522@N07 Wednesday, 27 February 13
- 5. Social Media Monetizationand Revenue laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 6. Social Media Monetizationand Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 7. Social Media Monetizationand Revenue Social Media is Return Visits Customers visit a site 9x more stay 5x as long (Source: McKinsey) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.customerinsightgroup.com/ Wednesday, 27 February 13
- 8. Social Media Monetizationand Revenue Attention Economy: Earned not Bought 4x un-aided brand recall vs SEM (Source: NFO) laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/ Wednesday, 27 February 13
- 9. Social Media Monetizationand Revenue Customer to Customer: C2C sales Social Recommends: $0-10 vs $10-$400 laurelpapworth.com creative commons- some rights reserved IMAGE: http://www.trulydeeply.com.au/ Wednesday, 27 February 13
- 10. Social Media Monetizationand Revenue Social Customer Service and Technical Support 5x-10x more cost effective than phone support laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 11. Social Media Monetizationand Revenue Chompon - Customer Shares to Customer Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 12. Social Media Monetizationand Revenue Eventbrite - Attendee Shares to Attendee Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 13. Social Media Monetizationand Revenue Just Giving - Donator to Donator Just Giving: Facebook Share (6 needed per donation) $8 per like. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 14. Social Media Monetizationand Revenue ROI = Return on Investment on Community Engagement laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 15. Social Media Monetizationand Revenue ROI Return on Investment vs COI Cost of Inaction Apple loses $4.6 bn due to Social Media laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 16. Social Media Monetizationand Revenue Watch the Markets AND Social Media Stock Movement in Realtime laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 17. Social Media Monetizationand Revenue API Monetization laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13
- 18. Social Media Monetizationand Revenue Salesforce - transactions in CRM, iOS, over 40% of all of Salesforce.com traffic comes from their API laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 19. Social Media Monetizationand Revenue Amazon - transactions on Facebook, iPhone (API) Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 20. Social Media Monetizationand Revenue eBay - transactions on Facebook, iOS, Blogs 25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually. laurelpapworth.com creative commons- some rights reserved https://www.facebook.com/Telstra24x7 Wednesday, 27 February 13
- 21. Social Media Monetizationand Revenue laurelpapworth.com creative commons- some rights reserved Wednesday, 27 February 13