The document summarizes a marketing plan for a new exercise product called the Diesel-Flex. It describes the product, target demographics, marketing strategy, budget, pricing over the product life cycle, competitors, distribution channels, logo, slogan, and spokesperson. The plan aims to introduce the Diesel-Flex as an innovative way to exercise that is fun and entertaining for customers.
Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become a platform for peer to peer government.
Children's Services Council of Broward County October 2014 Council Meetingcscbroward
The Monthly Council Meeting of the Community Services Council of Broward County took place on October 16, 2014. Topics discussed included approving previous meeting minutes and cancelling the December meeting, receiving reports from the President/CEO and CPO on new grants and program adjustments, and committees providing updates on agency capacity and special needs programs. The meeting concluded with public comments, a roundtable discussion, and distribution of information items.
This document summarizes a presentation about using Twitter for business purposes. The presentation discusses Twitter statistics and demographics, business cases for Twitter, setting goals for Twitter use, best practices for building followers and branding, tools for adding value to conversations, the impact of retweets, and whether Twitter is better for marketing, PR, or customer service. It also notes that Twitter is now in the top 100 websites and compares using Twitter to prospects versus focus groups.
The document is a presentation from Galit Fein of STKI on IT management trends for 2008. The presentation covers 4 topics: 1) IT management and client support strategies, 2) QA strategies, 3) sourcing and HR strategies, and 4) web trends in 2008. It introduces STKI's model for IT management in 2008 which focuses on improved support, quality assurance, outsourcing, and leverage of web technologies.
This document discusses trends in information technology (IT) for 2009, with a focus on how the economic crisis has impacted IT budgets and strategies. It notes that IT budgets are decreasing significantly due to cost-cutting pressures. As a result, there is increased focus on IT governance and portfolio management to optimize investments and shift spending to more discretionary areas. The role of the Chief Information Officer (CIO) is becoming more important to ensure better management of IT assets, sourcing, and strategic alignment of IT with business goals.
This document discusses companies that are at war with their customers by creating anti-public relations campaigns and facing major backlash on social media from the public and their own staff. It warns that companies should not look behind them and ignore growing dissent from stakeholders on social platforms.
The document discusses innovation and change in technology. It covers topics like resilience, the impact of cheap technology, virtual worlds like Second Life, and how search engines and social computing are changing how people access and share information. It provides examples of technologies and trends from 2007-2008 that were transforming how people use the internet.
Laurel Papworth's presentation to the Department of Broadband, Communication and Digital Economy (DBCDE) on The Future of the Social Economy, the issues and solutions as politics prepares to become a platform for peer to peer government.
Children's Services Council of Broward County October 2014 Council Meetingcscbroward
The Monthly Council Meeting of the Community Services Council of Broward County took place on October 16, 2014. Topics discussed included approving previous meeting minutes and cancelling the December meeting, receiving reports from the President/CEO and CPO on new grants and program adjustments, and committees providing updates on agency capacity and special needs programs. The meeting concluded with public comments, a roundtable discussion, and distribution of information items.
This document summarizes a presentation about using Twitter for business purposes. The presentation discusses Twitter statistics and demographics, business cases for Twitter, setting goals for Twitter use, best practices for building followers and branding, tools for adding value to conversations, the impact of retweets, and whether Twitter is better for marketing, PR, or customer service. It also notes that Twitter is now in the top 100 websites and compares using Twitter to prospects versus focus groups.
The document is a presentation from Galit Fein of STKI on IT management trends for 2008. The presentation covers 4 topics: 1) IT management and client support strategies, 2) QA strategies, 3) sourcing and HR strategies, and 4) web trends in 2008. It introduces STKI's model for IT management in 2008 which focuses on improved support, quality assurance, outsourcing, and leverage of web technologies.
This document discusses trends in information technology (IT) for 2009, with a focus on how the economic crisis has impacted IT budgets and strategies. It notes that IT budgets are decreasing significantly due to cost-cutting pressures. As a result, there is increased focus on IT governance and portfolio management to optimize investments and shift spending to more discretionary areas. The role of the Chief Information Officer (CIO) is becoming more important to ensure better management of IT assets, sourcing, and strategic alignment of IT with business goals.
This document discusses companies that are at war with their customers by creating anti-public relations campaigns and facing major backlash on social media from the public and their own staff. It warns that companies should not look behind them and ignore growing dissent from stakeholders on social platforms.
The document discusses innovation and change in technology. It covers topics like resilience, the impact of cheap technology, virtual worlds like Second Life, and how search engines and social computing are changing how people access and share information. It provides examples of technologies and trends from 2007-2008 that were transforming how people use the internet.
The document summarizes information about Fitbit Inc. and their Fitbit Flex product. Fitbit's mission is to empower people to live healthier, more active lives through their health and fitness products. The Fitbit Flex is a fitness tracker that records steps, distance, calories burned, and sleep quality/wake times. It is water resistant and reminds users to keep moving. The document discusses Fitbit's target markets, sales channels, competitors, and marketing strategies like social media promotion and sales training sessions. It provides an overview of Fitbit's business and how they sell the Fitbit Flex to help users adopt healthier lifestyles through activity tracking.
The document proposes a marketing campaign for PETCO to target first-time pet owners ages 25-34. The campaign objectives are to drive consumers to PETCO and position it as uniquely trustworthy through the expertise it offers. Television, radio, outdoor, and digital advertising will target niche markets. Promotional events and a rewards program aim to build the PETCO brand and increase sales. The total budget is $9.6 million.
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
September 2014 | Social Media and Mobile Tech Paige Rasid
Early-stage companies pitch their ideas and businesses at CVG's Second Thursday Social Media and Mobile Tech event. Followed by a presentation by SocialFly, focused on trends in social media and how they impact your business.
This document provides an overview and agenda for presenting OnDemand, an enhanced water beverage, to casual to heavy users of the category. The presentation will explore the competitive landscape, target consumer, brand positioning, and creative and media implications. Research on category perceptions, spending habits, and media usage of the target millennial consumer will inform the brand and positioning statement. A mix of digital, radio, and outdoor advertising is recommended to build brand recognition and drive trial among 25-34 year olds seeking healthier lifestyles.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.
FATER Trade Marketing AdLab. Proposal for the launch of Lines Cotone.
Target KPIs: Trial rate of 25% in three months; Weighted distribution of 55 POS in 6 weeks (tot. Ita); Multisize of 2,3 (tot. ita).
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Pujalista is launching an online cent bidding platform in Spain called Cent Bidding. Their target segments are women ages 25-45 and men ages 18-35. Their marketing objectives are to acquire 200,000 unique customers per month and €8 million in sales in the first year. Their promotion plan includes a blended approach using various online and offline tactics like viral videos, guerrilla marketing, social media marketing, blogs, and search engine optimization.
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
The document outlines a marketing campaign for a pet food brand called #Wuff. The campaign aims to create a social media platform and mobile app for dog owners to connect with their dogs when apart. Key objectives are to increase sales and brand awareness. The target audience is tech-savvy 17-35 year olds. The campaign will use paid, owned and earned media channels like YouTube, social media, outdoor demonstrations and a #Wuff app. Success will be measured by app downloads, ratings and increased sales.
Group E's agenda discusses positioning Cent Bidding as an online experience combining shopping and gambling. It analyzes the online auction and gambling markets in Spain, competitors, and Spanish demographics. The business model positions Cent Bidding for young impulse buyers. Objectives include establishing Pujalista as Spain's premier cent bidding brand through a blended marketing plan focusing on loyalty, trust, and viral promotion.
This document provides data on media consumption habits in Ireland and the EU. It shows statistics on the penetration and hours spent with various media like online, radio, newspapers, magazines and TV. Online habits have become more daily with activities like emailing, searching, shopping, reading news and socializing now happening digitally. The document discusses evolving approaches to advertising, focusing on personalized, cross-screen solutions using data to target audiences. It presents Yahoo as able to help advertisers architect advanced data strategies to find new audiences and unlock customer data value.
This document provides an overview of the multi-level marketing company Xango and why it may be a good opportunity. It discusses trends in health, aging, and the benefits of network marketing. Xango offers natural products like mangosteen juice and skin care that address issues like inflammation. The compensation plan aims to be fair to both full-time and part-time participants. Xango provides training and support to help people succeed with the business model.
The document proposes establishing a digital shopping channel called DSC that targets millennial consumers. Some key points:
- Millennials have significant spending power but are distracted by multiple screens and influenced by social media/peers rather than traditional advertising.
- DSC would utilize YouTube stars to host shoppable shows on YouTube, capturing the millennial audience. Products would have a 50% margin.
- Projections estimate $6.3 million in revenue in year one, growing to $15.5 million in year three, with positive EBITDA.
- The business model involves YouTube stars retaining credibility while benefiting financially from product sales. Customers are exposed to influencer-endorsed brands in an
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
The document provides an overview of a business opportunity with a company called Tianshi. It describes Tianshi as a multinational MLM company operating in over 190 countries with over 12 million independent consultants. The document outlines Tianshi's compensation plan which provides various bonuses and commissions up to 43% and describes the business tools and support available to consultants.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
The document summarizes information about Fitbit Inc. and their Fitbit Flex product. Fitbit's mission is to empower people to live healthier, more active lives through their health and fitness products. The Fitbit Flex is a fitness tracker that records steps, distance, calories burned, and sleep quality/wake times. It is water resistant and reminds users to keep moving. The document discusses Fitbit's target markets, sales channels, competitors, and marketing strategies like social media promotion and sales training sessions. It provides an overview of Fitbit's business and how they sell the Fitbit Flex to help users adopt healthier lifestyles through activity tracking.
The document proposes a marketing campaign for PETCO to target first-time pet owners ages 25-34. The campaign objectives are to drive consumers to PETCO and position it as uniquely trustworthy through the expertise it offers. Television, radio, outdoor, and digital advertising will target niche markets. Promotional events and a rewards program aim to build the PETCO brand and increase sales. The total budget is $9.6 million.
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
September 2014 | Social Media and Mobile Tech Paige Rasid
Early-stage companies pitch their ideas and businesses at CVG's Second Thursday Social Media and Mobile Tech event. Followed by a presentation by SocialFly, focused on trends in social media and how they impact your business.
This document provides an overview and agenda for presenting OnDemand, an enhanced water beverage, to casual to heavy users of the category. The presentation will explore the competitive landscape, target consumer, brand positioning, and creative and media implications. Research on category perceptions, spending habits, and media usage of the target millennial consumer will inform the brand and positioning statement. A mix of digital, radio, and outdoor advertising is recommended to build brand recognition and drive trial among 25-34 year olds seeking healthier lifestyles.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.
FATER Trade Marketing AdLab. Proposal for the launch of Lines Cotone.
Target KPIs: Trial rate of 25% in three months; Weighted distribution of 55 POS in 6 weeks (tot. Ita); Multisize of 2,3 (tot. ita).
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Pujalista is launching an online cent bidding platform in Spain called Cent Bidding. Their target segments are women ages 25-45 and men ages 18-35. Their marketing objectives are to acquire 200,000 unique customers per month and €8 million in sales in the first year. Their promotion plan includes a blended approach using various online and offline tactics like viral videos, guerrilla marketing, social media marketing, blogs, and search engine optimization.
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
The document outlines a marketing campaign for a pet food brand called #Wuff. The campaign aims to create a social media platform and mobile app for dog owners to connect with their dogs when apart. Key objectives are to increase sales and brand awareness. The target audience is tech-savvy 17-35 year olds. The campaign will use paid, owned and earned media channels like YouTube, social media, outdoor demonstrations and a #Wuff app. Success will be measured by app downloads, ratings and increased sales.
Group E's agenda discusses positioning Cent Bidding as an online experience combining shopping and gambling. It analyzes the online auction and gambling markets in Spain, competitors, and Spanish demographics. The business model positions Cent Bidding for young impulse buyers. Objectives include establishing Pujalista as Spain's premier cent bidding brand through a blended marketing plan focusing on loyalty, trust, and viral promotion.
This document provides data on media consumption habits in Ireland and the EU. It shows statistics on the penetration and hours spent with various media like online, radio, newspapers, magazines and TV. Online habits have become more daily with activities like emailing, searching, shopping, reading news and socializing now happening digitally. The document discusses evolving approaches to advertising, focusing on personalized, cross-screen solutions using data to target audiences. It presents Yahoo as able to help advertisers architect advanced data strategies to find new audiences and unlock customer data value.
This document provides an overview of the multi-level marketing company Xango and why it may be a good opportunity. It discusses trends in health, aging, and the benefits of network marketing. Xango offers natural products like mangosteen juice and skin care that address issues like inflammation. The compensation plan aims to be fair to both full-time and part-time participants. Xango provides training and support to help people succeed with the business model.
The document proposes establishing a digital shopping channel called DSC that targets millennial consumers. Some key points:
- Millennials have significant spending power but are distracted by multiple screens and influenced by social media/peers rather than traditional advertising.
- DSC would utilize YouTube stars to host shoppable shows on YouTube, capturing the millennial audience. Products would have a 50% margin.
- Projections estimate $6.3 million in revenue in year one, growing to $15.5 million in year three, with positive EBITDA.
- The business model involves YouTube stars retaining credibility while benefiting financially from product sales. Customers are exposed to influencer-endorsed brands in an
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
The document provides an overview of a business opportunity with a company called Tianshi. It describes Tianshi as a multinational MLM company operating in over 190 countries with over 12 million independent consultants. The document outlines Tianshi's compensation plan which provides various bonuses and commissions up to 43% and describes the business tools and support available to consultants.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
2. The Company Name and Brand
Company Name: Chuta-Corp
Type of Business: Partnership
Brand: Diesel
Past Products: Diesel-Copter
3. Diesel-Copter
A battery operated back-pack and a helicopter
hat that enables the user to fly 25 cm above the
ground
No requirements in order
to fly it (license, intelligence,
physical capability)
Controllable with neck movements
and head direction
4. Diesel-Copter
Light, portable and
enjoyable for kids
A new innovation (Fresh on
the Market)
Affordable and
environmentally friendly
6. FMD - Face-Mounted Display
A head mounted visor and it comes with gloves and
several external sensor accessories
This enables the user to experience a virtual type of
experience and participate in various activities within
ones home
The technology is too costly in order to manufacture it
to sold cheaply
7. Diesel-Flex
A portable innovative work out
machine
Improves physical health by
making exercise more fun
Has a variety of different exercises and activities:
Punching, kicking, push ups, lifting weights, step
machine, yoga stretches, etc.
Available for purchase with ancillary products
8. Which Product was Chosen and
Why?
Diesel-Flex
Improve the lives of others - innovative technology
A different prospective on training and working out
Increase reflexes’, endurance, speed and strength
Helps warm up – sports/mornings
Lose unwanted weight
A healthier life guarantees a longer one
One product provides a multi-purpose use
Entertaining recreation
9. Demographics
A survey was held
among 60 participants
10 from each age group
Family, friends, relatives
10. Demographics
Disposable Income (Monthly)
9
8
7 Gate Keeper
6 Under $50
Quantity
5 $50~$199
4 $200~$499
3 $500~$999
2 Above $1000
1
0
10~15 16~20 21~25 26~30 31~35 36~40
Age Group
11. Demographics
Hours of Exercise per Week
10
9
8
7 0-1h
6 2-3h
5
4-5h
4
3 6h +
2
1
0
10~15 16~20 21~25 26~30 31~35 36~40
Age Group
12. Demographics
Becoming Fit Working Alone or With Others
18%
20%
Yes
No Alone
With Others
80%
82%
13. Demographics
Most Effective Forms of Advertisements
Newspapers
7
6 Billboard
5
Internet
4
Votes
3 Television
2 Radio
1
Magazine
0
10~15 16~20 21~25 26~30 31~35 36~40
Age Group
14. Target Market
High Schools and
University/College facilities
Appeals to young adults and
to middle-aged adults
Those who yearn for a healthier life-style and are
interested in improving themselves through an
entertaining way
Benefit people who are active and constantly play
sports to keep them top in their game
16. Identifying - Core Product
Reflex
Punching
and Kicking
Increase reflex
Test/measure: strength, speed, and reaction of your
punches and kicks
LED lights blink to determine which box to punch
Scoreboard
17. Identifying - Core Product
Stretching Wall
A panel of light-activated
instructions show stretches
Sensors capture motion
Ensure correct form
Sensors are able to track
progress and amount of
flexibility
First set of cards comes
with the core product
18. Identifying - Core Product
Floor-Linings
Corrects the form of push-ups – Chest connect to
sensor – beeping noise
19. Packaging
Product is made of plastic Inflate/Deflate –
sensors are safely inserted already
Set up: Plug and Inflate
Packaging is the motorized air pump (2 in 1)
Dimension: 0.5m x 0.25m x 0.25m
20. Identifying – Ancillary Product
Different sets - different target markets
Becomes more difficult with each work-out routine - own pace
Beginner set included with core product, higher difficulties must
be purchased - ancillary
23. Budgeting
Budget Breakdown
1%
20%
Production
43% Advertisement
Savings
Warranty
36%
Production including back-up plan ~$150,000
Advertising ~$125,000
Saving/Investment for future products ~$70,000
Warranty: 1 year (expect 3% return) ~$5,000
24. Budgeting – Production
Production Cost
(without incentives):
Expect 1612 to be
produced in a year
($150,000/$93)
25. Budgeting - Advertisement
Newspapers/Flyers – for decline
Magazines - constant replay value
Billboard - 1 full year – constantly reminding
Radio and T.V. Ads – especially for first release
Word-of-mouth and website
26. Promotion Plan
*MAKE OUR PRODUCT SPECIAL*
Limited Addition – Silver – 200 Only
Limited addition over, other colors of Diesel-
Flex, includes: blue, black, white, and green
Advertisements – Funny Ads.
Coupons if business starts to decline
Release Date: In December – Near Christmas
(high demand)
28. Product Life Cycle/Pricing Plan
Introduction
Law of demand/supply is implemented,
demand is high and supply is low (during
festive holidays)
Mostly focusing on advertisement and
informing consumers about the new
product (TV, Radio)
Focus on limited edition promotion, raise
hype for consumers
Prestige Pricing based on consumers
perception
$449.99
29. Product Life Cycle/Pricing Plan
Growth
Mainly backed with
ancillary products
Price increase due to
high demand
Strong ads help keep
customer loyalty
Magazine ads to inform
consumers – ads will be
placed in sporting
magazines
Start using billboard ads
$499.99
30. Product Life Cycle/Pricing Plan
Mature
Sales start to slow down
Target Pricing are implemented – price
that target market will pay
Coupon promotion is used to keep sales
healthy
$359.99
31. Product Life Cycle/Pricing Plan
Decline:
Sales are at a low
Must get rid of inventory
Lowest sale price
Coupons on newspapers/flyers
Bundle pricing with ancillary products
$299.99
32. Future Endeavors, the VS. Diesel-
Flex
An improvement on
the Diesel-Flex
Focuses on a
competitive 1 on 1
workout
Twice the size of the
regular Diesel-Flex
33. Potential Competitors
Other Gyms
Home-gym equipments (Bowflex)
Innovative Health-lifestyle interactive systems
( Wii, Wii-fit)
34. Point of Difference
Available with many ancillary products
Fun, entertaining way of exercise
New, never before done
Improves oneself through fun activities
Inflate and deflate whenever – very simple
35. Safety Hazards
Do not disassemble delicate machinery
Follow instructions properly
Risk transference – warning label that
warns the user to use at own risk and
that the company in no way
responsible for any accidents
Risk Avoidance – Only ones who are
able to use the product may do so
(ages 10+)
36. Channel of Distribution
Stores such as Canadian Tire, Sportscheck
A mixture of indirect and direct distribution will help
properly deliver our products right to the consumers
Two main distribution channels used is directly to
the consumer and to retailers
Direct – internet – rely a lot on the website
(cheaper, less transportation costs)
Indirect – retailers – larger availability to consumers
37. Spokesperson
The puppy Bulldog
known as Diesel
He is cute and very
approachable towards
children
An example of a dog
spokesperson; Taco-
Bell Chihuahua
38. Logo/Symbol
An attractive logo helps attract
consumers
A memorable picture such as
this one helps reminds
customers about the Diesel-
Flex
The logo shows the product
alongside with the mascot
39. Slogan – “Break the lazy hex with
Diesel-Flex”
Rhymes
Easy to remember
Catchy with a punch
Original
Relevant to product
Grabs the consumers attention and persuades them to
purchase