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You’ve learned… What Social Media Is And Is Not Major networks Why it’s important
Topics Examples of social media in use Brand registration/protection Facebook tips Twitter tips Monitoring Content generation Tools
CoachCal.com & CFFC 1+ MM Twitter followers 140,000+ Facebook Fans #1 recruiting class in 2009 and 2010 First year coaching UK
Maker’s Mark Ideas Experience & Community Call to Action Publishing Schedule
In Every Example Web site traffic increased Search rankings increased Cost per interaction went down Positive, unsolicited comments
Registering Your Name Use a service to help Refine the major networks by hand You will need: Under fifteen characters for your name Multiple versions of your logo 15 and 25 word blurb An e-mail address that is monitored
What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects
Alerts & News Gisthttp://www.gist.com Spokeohttp://www.spokeo.com Google Alertshttp://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights
Negative Comments Acknowledge quickly Refer to your site with facts Be human
Integration with Your Daily Life Carve out time in your schedule It really is easy
E-Mail Tips Add e-mail to your intake form Tell them you will market to them unless they opt out Use a reputable system
Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.
Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders Where to publish
Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics
Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt
Dysport Video
Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers andnewsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200
Example Campaign Metrics & Results Fans: 100  333 Newsletter subscribes: 70 with   a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net  more than ever before
Timeframe What should I expect?
Pricing – Hard & Soft Software Services Advertising Risk Inaction
WebMedley Newsletter Invite Giving away what works and what doesn’t Includes How To’s Video and text descriptions  E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com

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ASAPS - How do I integrate social media into my practice?

  • 1.
  • 2. You’ve learned… What Social Media Is And Is Not Major networks Why it’s important
  • 3. Topics Examples of social media in use Brand registration/protection Facebook tips Twitter tips Monitoring Content generation Tools
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. CoachCal.com & CFFC 1+ MM Twitter followers 140,000+ Facebook Fans #1 recruiting class in 2009 and 2010 First year coaching UK
  • 9.
  • 10.
  • 11. Maker’s Mark Ideas Experience & Community Call to Action Publishing Schedule
  • 12.
  • 13.
  • 14. In Every Example Web site traffic increased Search rankings increased Cost per interaction went down Positive, unsolicited comments
  • 15. Registering Your Name Use a service to help Refine the major networks by hand You will need: Under fifteen characters for your name Multiple versions of your logo 15 and 25 word blurb An e-mail address that is monitored
  • 16. What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects
  • 17. Alerts & News Gisthttp://www.gist.com Spokeohttp://www.spokeo.com Google Alertshttp://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Negative Comments Acknowledge quickly Refer to your site with facts Be human
  • 24. Integration with Your Daily Life Carve out time in your schedule It really is easy
  • 25.
  • 26. E-Mail Tips Add e-mail to your intake form Tell them you will market to them unless they opt out Use a reputable system
  • 27. Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.
  • 28. Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders Where to publish
  • 29. Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics
  • 30.
  • 31. Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt
  • 33. Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers andnewsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200
  • 34. Example Campaign Metrics & Results Fans: 100  333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before
  • 35.
  • 36.
  • 38. Pricing – Hard & Soft Software Services Advertising Risk Inaction
  • 39. WebMedley Newsletter Invite Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com

Editor's Notes

  1. Bill Dotson, bdotson@webmedley.com, 859-361-4464
  2. SalesIncrease in Fans/Followers/SubscribersBrand Awareness & MentionsSearch engine improvementLeadsFaster turnaround on customer service