1. Create Big Buzz for Less
Shreesha Ramdas
VP of Enablement at CallidusCloud

2. The Challenges
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•
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•

3. 1 Website
• Use Content Management System
– Quick (Template based)
– Self maintainable
• Visitors are impatient
– Load fast (technical speed)
– To the point (speed of content)
– Scannable (structural speed)
• ‘Big’ feel
– Larger than life

4. example

5. example

6. 2 Content “The single most important thing most Web
sites can offer to their users is content that
those users will find valuable. ”
Jesse James Garrett
directory
website
blog RSS
social portals
syndication
PR
webinar

7. example

8. 3 Analytics

9. 4 Social
Media

10. 6 Outbound

11. Big
Picture
Blogs
Micro-blogs Custom Custom
Website Intro Sales Monthly
Social networks Email Emails
Content Blog Qualification &
Video sites Initiate
Auto Automated
Preso sites Quarterly
Landing Intro Sales Nurture
Forums Pages Email Emails
Groups
Q&A sites
Forms Emails Emails

12. Shreesha Ramdas
VP Enablement | LeadFormix
http://www.linkedin.com/in/shreesharamdas