twitter terms and basics for those new to twitter. do also look at twitter's help sections.

1. #beginnersguide

2. Understanding elements of a twitter timeline
Tweets of all the accounts I follow
are loaded chronologically
Number of Number of
tweets by me people /
since I joined accounts that
twitter follow me.
Celebrities
Number of tend to have
people / the highest
accounts that I number of
follow followers This is the
timeline
page for a
user’s (in
this case
me) twitter
account

3. Elements of my timeline
Recommendations
to get me to follow
more accounts /
people
Popular topics /
hashtags that are
currently being used
by multiple accounts
right now

4. Elements of a tweet – possible actions
Twitter account
from which the
tweet has been
posted
Clickable URL
leading to full
article

5. Elements of a tweet – possible actions
Expanded
Image with the
beginning of the
article
“Reply” automatically
populates the account
ids to reply to

6. What happens when you retweet?

7. How do I know I am reading a re-tweet (RT)
Since Star Movies
India, who I am
following, has re-tweeted
this, I see it on my timeline

8. How does a conversation take place on twitter
– across user timelines
Tab under which I can see
all the times someone has
used my username
(mentiuons) in either a
reply or re-tweet.
I can also see who are my
recent new followers 1. First
tweet
2. My “reply”
3. Barkha Dutt’s
“reply” to me
These tweets are grouped together as a conversation that
I can view on my Connect tab

9. Must-know phrases / icons of twitter
Buttons you’ll see on various websites to around twitter:
When you want to When you want Tags, identifiers to
“tweet” the tweets from this create trends on To write to the
headline + URL of account / person to twitter account / person
the article you’re appear on your e.g. #sandy
reading timeline , #libya

10. #BRANDPROFILE
#ELEMENTS

11. Branding elements on the Twitter profile page
for advertisers
Choose a profile header that is 1252px x 626px for optimal
display across all devices.

12. #EXAMPLES

13. World’s most popular “twitterati”

14. Indian twitterati

15. Currently the most popular brand account
Source: socialbakers.com

16. Example of an Indian brand account

17. #ADVERTISING
#CASESTUDIES

18. Promoted Products
Promote
d
Account
Promote
d Tweet

19. Cadbury @wispa
•Promoted Trend increases positive
mentions of chocolate bar #WispaGold
1,800% and drives 25% engagement rate
for “Retweet for Sweets” promotion
Full case study at : https://business.twitter.com/en/optimize/case-
studies/cadbury/

20. VW @VW_es
• To market the Polo model, @VW_es needed to engage the
vehicle’s target audience: digital natives who spend most of their
time online and demand new, unique kinds of brand experiences
• In partnership with its creative agency, DDB, @VW_es Polo
created a campaign around an online game called Polowers (a
mash-up of Polo and “followers”) which people could play using
Twitter to be entered to win a Polo. To create awareness for the
contest with younger consumers, @VW_es used Promoted
Tweets in timelines and search targeted to both desktop and
mobile.
The #polowers campaign exceeded expectations
and reached 10% of Twitter’s users in Spain.
@VW_es drove over 150,000 Tweets in the
eight hours of the contest. The brand also
increased its follower base by 50% with the
overall campaign and its Promoted Account
campaign.
Full case study at : https://business.twitter.com/en/optimize/case-studies/vw/

21. #THANKYOU