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Social Media Driving Licence
Tweet-a-thon!
Andy Priestner
Georgina Cronin
with special guest: Nathalie Walker
Week 4
• Understanding why people live-tweet
• Learning how to live-tweet
• Understanding more about hashtags
• Learning more about how to craft tweets
Session objectives
Why live-tweet?
• Record the event / electronic note-keeping
• Share the event with a wider audience
• Promote the host/conference
• Observe instant response to the content
• Offer your views / demonstrate your understanding
• Gain more followers
• Stop you day-dreaming
Why live-tweet?
What are the downsides?
• Really tiring
• Miss content
• Only soundbites end up as tweets
• External audience can misunderstand
• Distractions and lure of the backchannel
• Dreadful photos
• Annoying other people at the event
• Annoying your followers
Downsides?
Hashtag & Prizes
#CJBSsmdl
Prizes:
• Best tweet
• Most RT’d tweet
• Team with the most tweets
Hashtag & Prizes
Over to Nathalie
How did you
get on?
• Blog about your experience of live-tweeting
• Share your blogpost on twitter
• Look back over the tweets and RT or Favourite tweets you like
Prepare for Week 5
• Watch the Week 5 playlist on YouTube: http://bit.ly/week5youtube
• Listen to the Week 5 podcasts on Audioboo: http://bit.ly/week5podcasts
• Read Ange’s Storify on Chris Hope’s research paper: http://bit.ly/storifychope
• Read Georgina’s Storify on the Chinese Dream Forum: http://bit.ly/storifyCDF
Tasks
IMAGE CREDITS
Flickr Creative Commons
• Why Live-Tweet?: http://www.flickr.com/photos/linhngan/3101950593/ (inh.ngan)
• What are the downsides?: http://www.flickr.com/photos/joanne_lummy/3736089940/ (joannelummy)
• Hashtag and Prizes: http://www.flickr.com/photos/14296351@N00/9741003119/ (Kejava)
• Over to Nathalie: https://audioboo.fm/boos/939678-nathalie-walker-alumni-relations-fundamentals
(CASE_Europe)
• How did you get on? http://www.flickr.com/photos/thecampbells/5042764163/ (shawncampbell)
This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License

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Social Media Driving Licence 4 - Tweet-a-thon

  • 1. Social Media Driving Licence Tweet-a-thon! Andy Priestner Georgina Cronin with special guest: Nathalie Walker Week 4
  • 2. • Understanding why people live-tweet • Learning how to live-tweet • Understanding more about hashtags • Learning more about how to craft tweets Session objectives
  • 4. • Record the event / electronic note-keeping • Share the event with a wider audience • Promote the host/conference • Observe instant response to the content • Offer your views / demonstrate your understanding • Gain more followers • Stop you day-dreaming Why live-tweet?
  • 5. What are the downsides?
  • 6. • Really tiring • Miss content • Only soundbites end up as tweets • External audience can misunderstand • Distractions and lure of the backchannel • Dreadful photos • Annoying other people at the event • Annoying your followers Downsides?
  • 8. #CJBSsmdl Prizes: • Best tweet • Most RT’d tweet • Team with the most tweets Hashtag & Prizes
  • 11. • Blog about your experience of live-tweeting • Share your blogpost on twitter • Look back over the tweets and RT or Favourite tweets you like Prepare for Week 5 • Watch the Week 5 playlist on YouTube: http://bit.ly/week5youtube • Listen to the Week 5 podcasts on Audioboo: http://bit.ly/week5podcasts • Read Ange’s Storify on Chris Hope’s research paper: http://bit.ly/storifychope • Read Georgina’s Storify on the Chinese Dream Forum: http://bit.ly/storifyCDF Tasks
  • 12. IMAGE CREDITS Flickr Creative Commons • Why Live-Tweet?: http://www.flickr.com/photos/linhngan/3101950593/ (inh.ngan) • What are the downsides?: http://www.flickr.com/photos/joanne_lummy/3736089940/ (joannelummy) • Hashtag and Prizes: http://www.flickr.com/photos/14296351@N00/9741003119/ (Kejava) • Over to Nathalie: https://audioboo.fm/boos/939678-nathalie-walker-alumni-relations-fundamentals (CASE_Europe) • How did you get on? http://www.flickr.com/photos/thecampbells/5042764163/ (shawncampbell)
  • 13. This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License

Editor's Notes

  1. http://guardian.tumblr.com/post/80007751574/low-cost-cooking-jack-monroe-kitchen-guide-beginners
  2. http://guardian.tumblr.com/post/80007751574/low-cost-cooking-jack-monroe-kitchen-guide-beginners
  3. http://guardian.tumblr.com/post/80007751574/low-cost-cooking-jack-monroe-kitchen-guide-beginners
  4. Armando Torrealba via Flickr CC (https://www.flickr.com/photos/iamperegrino/2913018697/)