SlideShare a Scribd company logo
Top 10 Ways To Accelerate
Community Growth
Sue Reddel & Diana Laskaris
Co-Founders of Food Travelist
Why Do you Want A Thriving Community?
• People are hungry for real communities that share their
personal interests
• A thriving community offers you greater opportunities and the
perception of being an influencer and expert in your area
• The primary way to make money is to have influence over a
large number of people with common interests that can be
marketed to
#1 Engage Your Audience
• Create unique and focused
content
• Make interaction simple
• Welcome new members
and encourage
participation
• Cultivate key members
Quick Tip: Use Google Analytics to learn
where your audience is coming from
and build on it.
#2 Connect With Other Influencers
• Don’t be afraid to reach
out
• Be friendly and be yourself
• Comment and interact
with them
• Add value
• Stay on topic
Quick Tip: Follow influencers, comment on
their posts tell them how the information
helped you & share with your audience.
#3 Make Content Sharable
• Make the headline
catchy
• Use high quality visuals
• Make it easy to share
• Share everywhere
relevant
Quick Tip: Use a headline generator like:
www.internetmarketingcourse.com/free
headlinegenerator
#4 Clearly Define Your Niche
• Be obvious and stand out
• Be consistent in your
messaging
• Provide unique value
• Include in all
communications
Quick Tip: Find successful influencers
in your niche and learn from them.
Don’t copy – learn and refine.
#5 Listen For What They Want
• Find the common interests
• Ask and answer questions
• Pay attention to trends
• Spend time with your
analytics
Quick Tip: Respond to every comment and
question as quickly as possible. Set up email
alerts.
#6 Make It Rewarding For Them
• Say thanks
• Respond to questions
• Be part of the conversation
• Celebrate their wins
• Acknowledge evangelists
Quick Tip: Everyone needs encouragement.
A quick thank you or share of their work
can make someone's day.
#7 Be Consistent
• Post regularly and often
• Use your own voice
• Be honest and respectful
• Be concise
Quick Tip: Create an editorial calendar
and use scheduling tools like
HootSuite, TweetDeck and Buffer to
make your life easier.
#8 Let Your Personality Shine
• Be natural & use your own
words
• Imagine you’re talking to
friends
• Use humor and tell stories
• Share appropriately
Quick Tip: Share your experience and
expertise. Don’t tell them about your
vacation tell them why they need to go.
#9 Keep Quality High
• If the photo is fuzzy don’t use it
• Don’t use 10 words if 3 will do
• Proofread before publishing
anything
• Would you read it?
Quick Tip: Use photo editors like VSCO
Cam & iMajiCam on your phone to do on
the fly photo editing. Also take more
photos than you’ll think you need.
#10 Have FUN!
• Remember you are asking for
their spare time
• Keep it light
• Entertain, inform and educate
• Inspire them with your ideas
Don’t ever permit the pressure
to exceed the pleasure.
Joe Maddon, Cubs Manager
Quick Tip: Take time to celebrate the wins.
Examples of Vibrant Communities
• Gypsynesters
Examples of Vibrant Communities
• IAmAileen
Examples of Vibrant Communities
• Food Travelist
Tools You Can Use
• Sharing tools: Hootsuite, TweetDeck, Buffer
• Content Creation: Feedly, Pocket, Canva, Stock Photos,
IFTT
• Managing Followers: JustUnfollow, Twitter Counter,
Iconosquare
• Find Influencers: Communi.it, Buzz Sumo
• Managing Your Brand: Google Alerts, Mention
• When to post: Tweriod
Contact info:
Sue Reddel sue@foodtravelist.com
Diana Laskaris diana@foodtravelist.com
foodtravelist.com
@foodtravelist
#foodtravelchat Wednesday Nights 8pm ET

More Related Content

What's hot

FEC 2016
FEC 2016 FEC 2016
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
Dave Kerpen
 
ShesConnected Conference Sponsor Deck Updated September 2011
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected Conference Sponsor Deck Updated September 2011
ShesConnected Conference Sponsor Deck Updated September 2011
ShesConnected
 
smAlbany 2013 5 ways to get more leads mannix marketing
smAlbany 2013 5 ways to get more leads mannix marketingsmAlbany 2013 5 ways to get more leads mannix marketing
smAlbany 2013 5 ways to get more leads mannix marketing
Liberteks
 
How To Get More Engagement On Facebook
How To Get More Engagement On FacebookHow To Get More Engagement On Facebook
How To Get More Engagement On Facebook
Wilma Pickard
 
The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
The Local Celebrity Entrepreneur: Build and Grow Your Person BrandThe Local Celebrity Entrepreneur: Build and Grow Your Person Brand
The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
Ramon Ray
 
Dya2014 presentation part 1
Dya2014 presentation part 1Dya2014 presentation part 1
Dya2014 presentation part 1
Martiel Traczyk Beatty
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
Hugh Anderson
 
Veg Authorpreneuring: Marketing Basics
Veg Authorpreneuring: Marketing BasicsVeg Authorpreneuring: Marketing Basics
Veg Authorpreneuring: Marketing Basics
Vegan Mainstream
 
Social Media Audience and Community Engagement
Social Media Audience and Community EngagementSocial Media Audience and Community Engagement
Social Media Audience and Community Engagement
MelissaFach
 
Free Publicity: How To Get Media Coverage For Your Business
Free Publicity: How To Get Media Coverage For Your BusinessFree Publicity: How To Get Media Coverage For Your Business
Free Publicity: How To Get Media Coverage For Your Business
Ramon Ray
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner
Dave Kerpen
 
Attract, Sell, Wow - sales and marketing best practices for growing businesses
Attract, Sell, Wow - sales and marketing best practices for growing businessesAttract, Sell, Wow - sales and marketing best practices for growing businesses
Attract, Sell, Wow - sales and marketing best practices for growing businesses
Ramon Ray
 
Facebook Marketing Tips And Tricks
Facebook Marketing Tips And TricksFacebook Marketing Tips And Tricks
Facebook Marketing Tips And Tricks
Magdalena Angelova
 
Social Media at Club Fit: training for managers and supervisors
Social Media at Club Fit: training for managers and supervisorsSocial Media at Club Fit: training for managers and supervisors
Social Media at Club Fit: training for managers and supervisors
Liz Swan
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
Justin Fishaw
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound MarketingDigitalSherpa
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
Dave Kerpen
 
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
HubSpot
 

What's hot (19)

FEC 2016
FEC 2016 FEC 2016
FEC 2016
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
 
ShesConnected Conference Sponsor Deck Updated September 2011
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected Conference Sponsor Deck Updated September 2011
ShesConnected Conference Sponsor Deck Updated September 2011
 
smAlbany 2013 5 ways to get more leads mannix marketing
smAlbany 2013 5 ways to get more leads mannix marketingsmAlbany 2013 5 ways to get more leads mannix marketing
smAlbany 2013 5 ways to get more leads mannix marketing
 
How To Get More Engagement On Facebook
How To Get More Engagement On FacebookHow To Get More Engagement On Facebook
How To Get More Engagement On Facebook
 
The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
The Local Celebrity Entrepreneur: Build and Grow Your Person BrandThe Local Celebrity Entrepreneur: Build and Grow Your Person Brand
The Local Celebrity Entrepreneur: Build and Grow Your Person Brand
 
Dya2014 presentation part 1
Dya2014 presentation part 1Dya2014 presentation part 1
Dya2014 presentation part 1
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
 
Veg Authorpreneuring: Marketing Basics
Veg Authorpreneuring: Marketing BasicsVeg Authorpreneuring: Marketing Basics
Veg Authorpreneuring: Marketing Basics
 
Social Media Audience and Community Engagement
Social Media Audience and Community EngagementSocial Media Audience and Community Engagement
Social Media Audience and Community Engagement
 
Free Publicity: How To Get Media Coverage For Your Business
Free Publicity: How To Get Media Coverage For Your BusinessFree Publicity: How To Get Media Coverage For Your Business
Free Publicity: How To Get Media Coverage For Your Business
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner
 
Attract, Sell, Wow - sales and marketing best practices for growing businesses
Attract, Sell, Wow - sales and marketing best practices for growing businessesAttract, Sell, Wow - sales and marketing best practices for growing businesses
Attract, Sell, Wow - sales and marketing best practices for growing businesses
 
Facebook Marketing Tips And Tricks
Facebook Marketing Tips And TricksFacebook Marketing Tips And Tricks
Facebook Marketing Tips And Tricks
 
Social Media at Club Fit: training for managers and supervisors
Social Media at Club Fit: training for managers and supervisorsSocial Media at Club Fit: training for managers and supervisors
Social Media at Club Fit: training for managers and supervisors
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound Marketing
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
 
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
IT'S NOT ABOUT YOU: INFLUENCE, RELATIONSHIPS AND CUSTOMER-CENTRIC GROWTH [INB...
 

Similar to TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris

#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...Emma Mirrington
 
Brand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social MediaBrand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social Media
Blake Morgan
 
Secrets to being a successful digital influencer
Secrets to being a successful digital influencerSecrets to being a successful digital influencer
Secrets to being a successful digital influencer
Victoria Jones
 
Learn the Secrets to Social Media Success
Learn the Secrets to Social Media SuccessLearn the Secrets to Social Media Success
Learn the Secrets to Social Media Success
Elizabeth Toms
 
Learn the Secrets to Social Media Success
Learn the Secrets to Social Media SuccessLearn the Secrets to Social Media Success
Learn the Secrets to Social Media Success
Rotary International
 
Under30 Social Media
Under30 Social MediaUnder30 Social Media
Under30 Social Mediagregrollett
 
Five Keys to Boosting Social Media Engagement
Five Keys to Boosting Social Media EngagementFive Keys to Boosting Social Media Engagement
Five Keys to Boosting Social Media Engagement
MindMekka
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social mediaArya Dhiratara
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Pam Moore
 
Essential Twitter Tips For Your Charity
Essential Twitter Tips For Your CharityEssential Twitter Tips For Your Charity
Essential Twitter Tips For Your Charity
CanadaHelps / MyCharityConnects
 
Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
Nicholas Scalice
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
Indigitous
 
Taking the Ruff Out of Trade Show Networking
Taking the Ruff Out of Trade Show NetworkingTaking the Ruff Out of Trade Show Networking
Taking the Ruff Out of Trade Show Networking
Mojenta
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media
DigitalSherpa
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerLikeable Media
 
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...DesignBloggersConference
 
Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and Etiquettes
Amit Agrawal
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
CanadaHelps / MyCharityConnects
 
How I Break The Shell With L.I.E.S
How I Break The Shell With L.I.E.SHow I Break The Shell With L.I.E.S
How I Break The Shell With L.I.E.S
NITHIN S.S
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofits
Communicate & Howe!
 

Similar to TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris (20)

#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
 
Brand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social MediaBrand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social Media
 
Secrets to being a successful digital influencer
Secrets to being a successful digital influencerSecrets to being a successful digital influencer
Secrets to being a successful digital influencer
 
Learn the Secrets to Social Media Success
Learn the Secrets to Social Media SuccessLearn the Secrets to Social Media Success
Learn the Secrets to Social Media Success
 
Learn the Secrets to Social Media Success
Learn the Secrets to Social Media SuccessLearn the Secrets to Social Media Success
Learn the Secrets to Social Media Success
 
Under30 Social Media
Under30 Social MediaUnder30 Social Media
Under30 Social Media
 
Five Keys to Boosting Social Media Engagement
Five Keys to Boosting Social Media EngagementFive Keys to Boosting Social Media Engagement
Five Keys to Boosting Social Media Engagement
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social media
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
 
Essential Twitter Tips For Your Charity
Essential Twitter Tips For Your CharityEssential Twitter Tips For Your Charity
Essential Twitter Tips For Your Charity
 
Social Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate ProfessionalsSocial Media Marketing for Real Estate Professionals
Social Media Marketing for Real Estate Professionals
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Taking the Ruff Out of Trade Show Networking
Taking the Ruff Out of Trade Show NetworkingTaking the Ruff Out of Trade Show Networking
Taking the Ruff Out of Trade Show Networking
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
 
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...
 
Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and Etiquettes
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
How I Break The Shell With L.I.E.S
How I Break The Shell With L.I.E.SHow I Break The Shell With L.I.E.S
How I Break The Shell With L.I.E.S
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofits
 

More from TBEX

TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX
 
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX
 
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX
 
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
TBEX Asia 2016, Whats the Story, Blogging Beyond  Top 10 List, Bill FinkTBEX Asia 2016, Whats the Story, Blogging Beyond  Top 10 List, Bill Fink
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
TBEX
 
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden RudinTBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX
 
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX Asia 2016 Making Better Architectural Photographs, Ajay SoodTBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX
 
TBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX
 
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX
 
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX
 
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzieTBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX
 
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX
 
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX
 
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX
 
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa MilneTBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX
 
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX
 
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX Europe 2016, How to Profit From Producing Offspring, Tim LeffelTBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX
 
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade AkerstromTBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX
 
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX
 
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX
 
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX North America 2016; Secrets of Travel Content, Sara MeaneyTBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX
 

More from TBEX (20)

TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara Meaney
 
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
TBEX Asia 2016, To Drone or Not to Drone, Lina and David Stock
 
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer Dombrowski
 
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
TBEX Asia 2016, Whats the Story, Blogging Beyond  Top 10 List, Bill FinkTBEX Asia 2016, Whats the Story, Blogging Beyond  Top 10 List, Bill Fink
TBEX Asia 2016, Whats the Story, Blogging Beyond Top 10 List, Bill Fink
 
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden RudinTBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
TBEX Asia 2016, 5 Tips to Boost your Facebook Presence, Eden Rudin
 
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX Asia 2016 Making Better Architectural Photographs, Ajay SoodTBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
TBEX Asia 2016 Making Better Architectural Photographs, Ajay Sood
 
TBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX Asia 2016, Snapchat & More, Callin O'Neil
TBEX Asia 2016, Snapchat & More, Callin O'Neil
 
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...
 
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara Meaney
 
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzieTBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
TBEX Europe 2016, TBEX for First Timers, Kerwin McKenzie
 
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
TBEX Europe 2016, Leveraging the Power of Content Affliate Marketing, Orr Sha...
 
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...
 
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael CollinsTBEX Europe 2016, How to Trend on Twitter, Michael Collins
TBEX Europe 2016, How to Trend on Twitter, Michael Collins
 
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa MilneTBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
TBEX Europe 2016, Cleaning Out Blogging Clutter, Larissa Milne
 
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der Veen
 
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX Europe 2016, How to Profit From Producing Offspring, Tim LeffelTBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel
 
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade AkerstromTBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
TBEX Europe 2016, Keynotes & Closing Session, Lola Akinmade Akerstrom
 
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn SmithTBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith
 
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica Woodbury
 
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX North America 2016; Secrets of Travel Content, Sara MeaneyTBEX North America 2016; Secrets of Travel Content, Sara Meaney
TBEX North America 2016; Secrets of Travel Content, Sara Meaney
 

Recently uploaded

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 

Recently uploaded (13)

LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 

TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris

  • 1.
  • 2. Top 10 Ways To Accelerate Community Growth Sue Reddel & Diana Laskaris Co-Founders of Food Travelist
  • 3. Why Do you Want A Thriving Community? • People are hungry for real communities that share their personal interests • A thriving community offers you greater opportunities and the perception of being an influencer and expert in your area • The primary way to make money is to have influence over a large number of people with common interests that can be marketed to
  • 4. #1 Engage Your Audience • Create unique and focused content • Make interaction simple • Welcome new members and encourage participation • Cultivate key members Quick Tip: Use Google Analytics to learn where your audience is coming from and build on it.
  • 5. #2 Connect With Other Influencers • Don’t be afraid to reach out • Be friendly and be yourself • Comment and interact with them • Add value • Stay on topic Quick Tip: Follow influencers, comment on their posts tell them how the information helped you & share with your audience.
  • 6. #3 Make Content Sharable • Make the headline catchy • Use high quality visuals • Make it easy to share • Share everywhere relevant Quick Tip: Use a headline generator like: www.internetmarketingcourse.com/free headlinegenerator
  • 7. #4 Clearly Define Your Niche • Be obvious and stand out • Be consistent in your messaging • Provide unique value • Include in all communications Quick Tip: Find successful influencers in your niche and learn from them. Don’t copy – learn and refine.
  • 8. #5 Listen For What They Want • Find the common interests • Ask and answer questions • Pay attention to trends • Spend time with your analytics Quick Tip: Respond to every comment and question as quickly as possible. Set up email alerts.
  • 9. #6 Make It Rewarding For Them • Say thanks • Respond to questions • Be part of the conversation • Celebrate their wins • Acknowledge evangelists Quick Tip: Everyone needs encouragement. A quick thank you or share of their work can make someone's day.
  • 10. #7 Be Consistent • Post regularly and often • Use your own voice • Be honest and respectful • Be concise Quick Tip: Create an editorial calendar and use scheduling tools like HootSuite, TweetDeck and Buffer to make your life easier.
  • 11. #8 Let Your Personality Shine • Be natural & use your own words • Imagine you’re talking to friends • Use humor and tell stories • Share appropriately Quick Tip: Share your experience and expertise. Don’t tell them about your vacation tell them why they need to go.
  • 12. #9 Keep Quality High • If the photo is fuzzy don’t use it • Don’t use 10 words if 3 will do • Proofread before publishing anything • Would you read it? Quick Tip: Use photo editors like VSCO Cam & iMajiCam on your phone to do on the fly photo editing. Also take more photos than you’ll think you need.
  • 13. #10 Have FUN! • Remember you are asking for their spare time • Keep it light • Entertain, inform and educate • Inspire them with your ideas Don’t ever permit the pressure to exceed the pleasure. Joe Maddon, Cubs Manager Quick Tip: Take time to celebrate the wins.
  • 14. Examples of Vibrant Communities • Gypsynesters
  • 15. Examples of Vibrant Communities • IAmAileen
  • 16. Examples of Vibrant Communities • Food Travelist
  • 17. Tools You Can Use • Sharing tools: Hootsuite, TweetDeck, Buffer • Content Creation: Feedly, Pocket, Canva, Stock Photos, IFTT • Managing Followers: JustUnfollow, Twitter Counter, Iconosquare • Find Influencers: Communi.it, Buzz Sumo • Managing Your Brand: Google Alerts, Mention • When to post: Tweriod
  • 18. Contact info: Sue Reddel sue@foodtravelist.com Diana Laskaris diana@foodtravelist.com foodtravelist.com @foodtravelist #foodtravelchat Wednesday Nights 8pm ET