Slides from the first CJBS Social Media Driving Licence workshop

1. Social Media Driving Licence
Framing the
Licence
Andy Priestner
Ange Fitzpatrick
Georgina Cronin
Mark Andrews
Week 1

2. • Cover ground rules/approach
• Explore why you each signed up for the course
• Establish the current impact of social media
• Identify the existing knowledge in the room
• Discuss barriers to - and concerns about - social media
• Detail the structure and requirements of the course
• Explore CJBS presence on social media
• Detail Week 1 Tasks
Session objectives

3. Introductions
What word sums up
social media for YOU?

4. • Support
• Sharing and connecting
• Commit yourself
• Adventurous spirit/take a few risks
• Curriculum is only a ‘rough guide’
• Toolkit not a strategic framework
Ground rules/approach

5. Why are you here?

6. ‘We don’t have a choice on whether
we do social media. The choice is how
well we do it.’
- Erik Qualman, Socialnomics
Can we ignore social
media any longer?

7. • It wasn’t a fad (and its bigger than ever)
• Our clients are on there
• Our competitors are on there
• Most the activity on the web is now social media
• Trust and recommendations
• Leads to new opportunities
• We are living in the age of the individual (choice, expression,
direct communication, higher expectations, responsiveness)
• Because life is about relationships and communication
Can we ignore social
media any longer?

8. Impact of Social Media

9. Impact...

10. Impact...

11. Pub quiz

12. Round 1: Geography
1. China
2. India
3. ???
4. Tencent
5. ???
6. USA
7. ???
8. Indonesia
9. ???
10. ???

13. Round 2: True or false
1. More people in the world own a
mobile phone than a toothbrush.
2. More of Generation Y would
rather lose their sense of smell than
their technology.
3. The LinkedIn lower age limit has
been lowered to just 13 years old.

14. Round 3: Marketing
1. C_________
2. C_________
3. C_________
4. C_________

15. Round 4: HR
1. What percentage of HR professionals
use social networking sites to recruit?
a) 15% b) 30% c) 56%
2. What proportion of global job listings
are posted on LinkedIn?
a) 37% b) 67% c) 77%

16. Round 5: Music
1. How many hours of video are added
to YouTube every minute?
a) 18 b) 36 c) 72
2. True or False - YouTube is the second
most used search engine on the web

17. Round 1: Geography
1. China
2. India
3. Facebook
4. Tencent
5. What’s App
6. USA
7. Google+
8. Indonesia
9. LinkedIn
10. Twitter

18. Round 2: True or false
1. More people in the world own a mobile phone
than a toothbrush
TRUE
2. More of Generation Y would rather lose their
sense of smell than their technology.
TRUE
3. The LinkedIn lower age limit has
been lowered to just 13 years old.
TRUE

19. Round 3: Marketing
1. CREATING___
2. CURATING___
3. CONNECTING_
4. CULTURE____

20. Round 4: HR
1. What percentage of HR professionals
use social networking sites to recruit?
a) 15% b) 30% c) 56%
2. What proportion of global job listings
are posted on LinkedIn?
a) 37% b) 67% c) 77%

21. Round 5: Music
1. How many hours of video are added
to YouTube every minute?
a) 18 b) 36 c) 72
2. True or False - YouTube is the second
most used search engine on the web
TRUE

22. What colour light are you?
Red: Stop right there. I’m not ready.
Amber: I’m interested, but not quite there yet.
Green: I’m on it. I’m there.

23. What colour light are you?
Red: Why you are cautious about using
social media
Amber: Why you are thinking about using
social media more
Green: Why you currently use social media

24. Visitors & Residents

25. Visitors & Residents

26. Visitors & Residents

27. Plot the following platforms on your chart:
1. Facebook
2.Amazon
3.Twitter
4.Email
5. YouTube
6.LinkedIn
7. Trip Advisor
Visitors & Residents

28. Course blog

29. Course discussion on Yammer

30. Podcasts

31. YouTube channel

32. Twitter (@CJBSsmdl)

33. Who’s afraid of
the ‘Big Bad
Social Media
Wolf’?

34. Discussion:
• barriers
• concerns
• issues

35. Blogging...

36. Twitter...

37. Is CJBS effective on social media?

39. Email: CJBSsmdl@gmail.com
Drop-in surgery: 2 to 3pm every Friday
1-2-1 support: at mutually convenient times as required
Missing a session?: We’ll help you to make it OK, but you
need to meet us halfway
Support

40. THIS IS NOT A COMPETITION!
Groups
Eagle (Ange) Granta (Georgina) Anchor (Andy)
Philippa Coney Ruth Newman Tracey Horn
Lina Valaityte Sayara Thompson Luther Phillips
Jackie Ouchikh Andrew Alexander Paul Kattuman
Richard Hill Paul Miller Jasmin Abdel-Moneim
Stelios Zygliodopoulos Claire Wright Zoe Harris
Jane Kershaw Hritu Patel Alison Greenwood
Jessica Griffiths Katie Coupar-Evans Moira Faul
Claudia Luna Julie Brown Caroline Hughes
Alicja Cwiertnia Janette Dutton Sarah Drummond
Jo Mills Elizabeth Allen Sarah Cater

41. Read, Watch, Listen
• Read the Week 1 summary on the blog
• Watch the Week 1 playlist on YouTube (will include a summary of this session)
• Listen to the Week 1 podcasts on Audioboo (Paul, Jo, Steve, Karen, Peter, Jaideep)
Engage
• Join the course Yammer site
Prepare (essential)
• Write a list of personal social media pros and cons
• Think of a name for your blog (the first social media platform we’ll be using)
• Save an image of yourself, and of something that sums up how you currently feel
about social media, to a memory stick and bring them to the next session
Week 1 - Tasks
Question: Do any of you already have a WordPress blog?
If so, let us know after the session.

42. Are you a danger to
society?

43. IMAGE CREDITS
Flickr Creative Commons
• Pub: http://www.flickr.com/photos/rogerblackwell/12086609235 Roger Blackwell
• Question mark: http://www.flickr.com/photos/drachmann/327122302/ Alexander Drachmann
• Impact - water: http://www.flickr.com/photos/spettacolopuro/3891599149/ spettacolopuro
• Globe: http://www.flickr.com/photos/ironrodart/4132833849/ IronRodArt - Royce Bair ("Star Shooter")
• Toothbrush: http://www.flickr.com/photos/st3f4n/4334917667/ Stéfan
• Starbucks: http://www.flickr.com/photos/salty_soul/4737348660/ Jason Hargrove
• Traffic lights: http://www.flickr.com/photos/37612915@N00/350716275/ GTPS
• HR: http://www.flickr.com/photos/paolomargari/3131152669/ Paolo Margari
• Guitar: http://www.flickr.com/photos/snowriderguy/177425082/ boston_camera
• Visitors and Residents: http://www.flickr.com/photos/jiscinfonet/12947691804/ jisc_infonet
• Wolf: http://www.flickr.com/photos/alvarotapia/5897220397/“ alvaro tapia hidalgo
• Twitter: https://www.flickr.com/photos/mkhmarketing/8470078968/
• WordPress: https://www.flickr.com/photos/mkhmarketing/8469030267/in/photostream/
• CJBS: http://www.flickr.com/photos/karen_roe/6391111089/ Karen Roe
Other
• The world before social media: https://twitter.com/michael_saylor/status/464231703880691712/photo/1
• Fire tweeting: http://www.thegazoo.com/tag/twitter/

44. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License