Social media platforms provide opportunities for businesses and nonprofits to connect with customers and supporters where online conversations are happening. The document recommends focusing content on stories that keep it simple, engaging 60% of the time while informing 40% of the time. It suggests starting on Twitter by following others and posting regularly, then invites the reader to follow the author on Twitter and subscribe to a free newsletter for more social media leadership tips.

1. Social Media Leadership The platform for your business or nonprofit Presented By: Joel Mark Witt FolkMedia.org

2. FolkMedia.org Social Media Leadership | FolkMedia.org Where The People Are Photo by: http://www.flickr.com/photos/piet_musterd

3. Platform Content Conversation Social Media Leadership | FolkMedia.org Photo by: http://www.flickr.com/photos/simonscott/

4. Find Your Stories Keep It Simple 60/40 Social Media Leadership | FolkMedia.org

5. FolkMedia.org Take Action: Start with Twitter Follow 5 people Post 1/7 Social Media Leadership | FolkMedia.org Photo by: http://www.flickr.com/photos/thenextweb/

6. Follow Us Twitter.com/FolkMedia Subscribe to the free eNewsletter www.FolkMedia.org/subscribe Joel Mark Witt