7. Focus Group Try targeting the Army. Perhaps can have a charger pack or dock for long distance use? Especially for overseas markets.. Should be water resistant! If it were to be a writing surface, try including a pen holder. I would not buy it just for the mechanism, so it has to look nice. Strap must be firm and not slide off the shoulder easily. Must be easy to use and not bulky. I don’t carry my laptop everyday, so it has to look and carry like a normal bag when it does not contain a laptop. Executives want it sleek, simple and elegant,
26. Breakeven Monthly Revenue Breakeven: 7350 SGD (81 bags) Cost per bag: about 20 SGD Aim to sell: about 90 SGD Fixed expenses per month: about 3000 SGD Salaries (2 student designers), and web expenses Variable costs: 31% Salaries (owners)—percentage of profit Taxes
27. Strong Online Growth Forrester Research: 11% growth to 156B USD in 2009 (US Markets)
Youths and young adults (13-30).make spending decisions based on trends, design what’s fashionable,value for money and price but it’s not exactly the highest priority.At the end tell them that there are a lot of competitors out there.. How are we going to compete.. Link to next slide
This is how we are to competeTell the audiene who are the companies who focus on form and functionForm= crumpler , timbak2 , taggerFunction = samsonite , kensingtonOnly focus on form or functionNimble will combine both elements of designExplain strategy canvasMost importantly, highlight that we’re reducing price and choice of productsReason : Bags are charging way too muchDo nt flood consumers with too many choicesNext key thing to point out is that we’re raising personalization and sericabilityAlso, access to items , design creativity and online marketing( give reasons )BLUE OCEAN for stable platform and transferring items between bagsLink to next slide.. But before we go on to how we are to achieve the points above, we will touch on our value proposition
In order to ensure the success of our enterprise, we need a good marketing strategyBrand equity = how are we going to brand ourselves?? Fashionable and functional. Online mediums= exploit the use of online mediums. This has not been done by rivals. None have a strong online system, relatively low cost, easy to start. The start-up.Competitions = enrol ourselves in Reddot design competition= gain fame if we win.Magazine reviews= reach out to youths and young adultsDistributors= selective distributorship ( cite Apple), select base on market penetration, how many people actually purchase from them? Who is their target audience? E.g. NUM
Explain graph include the reason why we split up the work…. Made in china (due to low costs) BUT assemble in SG (builds up our brand, so that it is assembled in singapore) …JIT modelModel: reap benefits of JIT (just in time). Like how dell, toyata do their business, keep costs low, assemble parts at different places
Need to add headings and stuffIt will be harder to break into the market in the beginning as time is needed for taste to be developed, so the time taken to break even is a lil longerReason why it’s steep cos market saturation, then it will die offThis is when we launch our new product and continue the upward trend to ensure reaped profitsIt will be harder to break into the market in the beginning so the time taken to break even is a lil longer
=> it is important for every new startup to have a long term sustainable plan=>Nimble recognises this and we have decided to establish an environment for innovation to flourishIdeas will be encouraged in our workplaceWe will also be scouting for talented individuals to work with us in the future so we can generate fresh ideas. We will also be hosting competitions and the winning entries will be produced.In order to maintain the profits we earn, we will be releasing our products at different phases to maximise revenue earned
Why should you invest in us?Well the answer is simple because Nimble is not satisfied with present developmentsWe are looking into the futureAnd the future looks like thisWe have committed designers working on new designsThese designs are not out in the market . They combine both form and function
Other than design,We will attempt to create a modular bag like none other seen in the market todayIt will allow users to transfer their stuff quickly from one back to another. The main feature of this modular bag design is the ability to customize the base unit.Users can add, remove or arrange pouches according to their preferencesThe modular concept will be expanded further, allowing users to change their bags, straps and the base of the bagWe will be tapping into this uncontested market in the futureWe will shape the future of bag design…constant new designsInclude nokia O led pictures, on surface of bag. Combine the bag with technology
