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Twc Z3
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- 3. 3 Special?
- 5. Competitors Device Device, mobile applications Device, mobile applications, mobile phone $299 for device $12 monthly fee $399-$699 S$ 599 Roads monitors by cameras and sensors Servers through wireless operator’s data network Relies on Satellite Broadcast/ FM radio updates 5
- 6. Competitors Strengths Real time information from LTA Real time traffic updates Well known brand Interactive(touch screen and built in speaker) Simple and user friendly templates Local brand Various functions e.g. mobile phone and music player Slim and sleek designs, portable devices Huge variety e.g. aviation, sports 6
- 7. Competitors Weaknesses Excessive Price Device fee Excessive price Device and subscription fee Excessive price Device or subscription fee Excessive Subscription Price/ Device fee Not well known in Singapore Relies on satellite broadcast/ FM radio updates Bulky and inconvenient to bring along Receive traffic info but do not detect it 7
- 9. 9 Feedback? Thank You!
Editor's Notes
- Can anyone tell me the name of the goldfish??That’s right, its NIMBLE!!
- Why are we special? why are we a blue ocean?- Accurate, realtime traffic data does not yet exist in singapore-currently, there is no competitor tapping on the power of the consumers to generate reliable traffic data. They use sensors, radio towers or other means to capture traffic data-and because we are tap on the power of the consumer, the possibilities are endless. Consumers can give feedback to us instantly with a click of a button. For eg. if he wants to report a technical glitch, he presses a certain number ( say 4) If he wants to report an accident on the road, he presses another number ( say 5) A feedback mechanism such as this is not yet seen in the market. Over time, our data will be more and more accurate.
- -Who are our consumers 1. people who are between 25 and 45 years of age2.Why? because they have the financial ability to -Spending decisions1. Subscriptions to be at a lower cost/ month 2.multi-function(additional features) 3.easy to use 4.reliable 5. privacy ( want their speed data to be private)-Pricing strategy1. priced around 10-15 per month -Marketing strategy1.Marketing strategytie down with mobile service providers, like SINGTEL, STARHUB, or M1.incorporate our program to plans so people inevitably will be using our programaffiliate with mobile phone companies, like NOKIA, SE, etc. using their well renowned brand to market our product as a part of their mobile phones.
- Current traffic monitoring systems primarily rely upon pavement-embedded sensors, roadside radar or cameras. The high cost of installing and maintaining such systems has restricted their coverage to limited stretches of highway.
- Current traffic monitoring systems primarily rely upon pavement-embedded sensors, roadside radar or cameras. The high cost of installing and maintaining such systems has restricted their coverage to limited stretches of highway.
- Current traffic monitoring systems primarily rely upon pavement-embedded sensors, roadside radar or cameras. The high cost of installing and maintaining such systems has restricted their coverage to limited stretches of highway.
- Although competitors will try to imitate our products, they will always be lagging behind in the marketIntensive marketing campaign to solidify brand equity and to hold market share