our brand new visionary breakthrough

1. “Feel The Difference” 1

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6. Focus Group I won’t buy a new GPS just for that, can it be downloaded onto my phone? Privacy issues, need to encrypt the data Speed at traffic light- Will that affect the accuracy of data? It does not solve peak hour congestion- it is unavoidable. Can only avoid accidents- and how often does that occur? Assist in choosing between 2 routes that jam every morning. More beneficial to people who spend more time on the roads. E.g. cab drivers Yearly subscription fee may be more than the price of a GPS unit- the value for money must be very high. Value Proposition High differentiation 6

7. Vision Solving Misinformation that leads to traffic congestions 7

8. Z-2 8

9. SMU 9

10. How will it happen? ISAAC!! 10

11. Strategy Canvas 11

12. Issues Tackling privacy issues of car owners Accuracy of data Hitting critical mass of 40 000 cars Precision of tracking system 12

13. Thank You 13