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Social media and the job search: Finding employment in the digital age


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Social media and the job search: Finding employment in the digital age

  1. 1. Social media and the job search:Finding employment in the digital ageKristina Jokinen, Direct Placement Director, Adecco StaffingMatilda Anderson, Digital Marketer, Adecco Group North America
  2. 2. 2About usAdecco provides free temporary, contract and direct-hire staffing services to job seekers.To help you realize your goals, we offer career counseling, resume enhancement,interview preparation, skills training and advice about local job markets and workplacetrends, as well as one of the most comprehensive benefits programs in the industry.Please visit us at to learn more.
  3. 3. 3About our presentersKristina Jokinen• Direct Placement Director at Adecco Staffing• Works closely with direct hire recruitersand Adeccos extensive branch networkto ensure successful matches betweencompanies and candidates for full-time roles• More than 15 years of experience in therecruiting and staffing industry
  4. 4. 4About our presentersMatilda Anderson• Digital Marketer at Adecco GroupNorth America• Oversees digital marketing efforts for severalcompanies in Adecco GroupNorth America• Specializes in digitally connecting the besttalent with top positions in other globalFortune 500 companies
  5. 5. 5Recommended social media outlets
  6. 6. IntroductionLinkedIn
  7. 7. 7Basic LinkedIn tips• Have a profile picture• Make sure your location, job title,and company are up to date• Have a succinct summary that alsoincludes specialties• Build out the skills section• Periodically update your profile• Have a custom urlExample:•Write and request recommendations
  8. 8. 8How to be an active member on LinkedIn• Follow companies that you’re interested in• Take note of the company’s “Career tab”• Like and comment on posted topics• Join Groups!
  9. 9. 9Staying up to date on industry news via LinkedInWhen you sign in to LinkedIn you’ll notice“LinkedIn Today” in your stream:
  10. 10. 10LinkedIn today• See what your network is reading• Follow industries and publishers• Save articles to read later• Share headlines with your network• Apps available on iPhone andAndroid
  11. 11. IntroductionFacebook
  12. 12. 12Facebook timeline
  13. 13. 13What you need to know about the new Timeline featuresVisible to the profile owner and makes it easier to find content forpublishing or hiding on the timelineFacebook now lets you feature old posts on timeline, or to even delete themPages may now receive private messagesActivity logBackdatedpostsMessages
  14. 14. 14Additional Facebook features you should know aboutPosts may be pinned to the top of a page or highlighted and given morescreen real estateOnly 4 tabs are now visible and “Photos” can not be removed as the first tabPinning &highlightingBackdatedposts
  15. 15. IntroductionTwitter
  16. 16. 16Twitter tips• Have a professional profile picture• Make sure your Bio mentions theindustry where you’re trying to find work• Choose a geographic location• Use relevant hashtags and engagewith industry leaders• Thank people that RT, follow, ormention you• Create a custom background if possible• The center modules are 764 pixels wide
  17. 17. 17Identifying Twitter users to engage with• Use hashtags, keyword phrases, and choose a geographic target,job seekers can search and connect with and potential employers.• Search and engage in conversations based on search results forkeywords/hashtags using the following tools:-!/search-advanced-• Learn what is popular and being engaged with in real time• Track the popularity of a topic or a term to help plan content• Job seekers receive highly targeted job matches and can integrate theirFacebook and Twitter profiles to find referrals to hiring employers.
  18. 18. IntroductionKlout
  19. 19. 19About Klout• Measure influence online using data fromyour social networks• Scores that measure your overall influence• Klout can help identify top influencers by topic• Aggregates the content you’re posting andmeasures effectiveness• Allows users to understand who they areinfluencing
  20. 20. 20Klout scores and tips to increase your score• 100 million people have a Klout score• Scores range from 1-100, average score is 20Increase your score by:• Building a network• Create meaningful content• Engage with everyone• Publish• Keep at itSource:
  21. 21. 21Finding influencers on Klout• Search relevant industrytopics to find influencersto follow and engage viasocial media
  22. 22. 22Key takeaways to build your personal brand• Diversify your social media presence• Engage with your audience• Be vigilant about your social media persona• Regularly seek opportunities to personally connect withinfluencers within your industryQuestions?Contact me on Twitter: @MatildaEmily
  23. 23. 23Ways to build your professional network anduncover job opportunities• Join professional groups on social media sites• Add your LinkedIn contacts to BranchOut• Find a trusted recruiter to connect with on LinkedIn,Twitter and Facebook• See who has viewed your profile on LinkedIn andconnect with them
  24. 24. 24How companies use social media to screen you• When companies screen applicants• What sites they use to screen• What will alienate prospective employers• What will attract prospective employers?
  25. 25. 25When companies use social media to screen in/out candidates• At the time of application/resume sent• After the initial pre-screen• After an interview• Right before making an offer• Part of the hiring process?
  26. 26. 26What will alienate prospective employers• Discrepancies between resume/application andinformation available online• Inappropriate photos• Negative comments about prior/current employers• Inappropriate/discriminatory comments• References to drinking/drug use• Poor communication skills
  27. 27. 27What will attract prospective employers• A good “fit” with the company• Highlighted qualifications• Good recommendations• Well-rounded and creative• Truthfulness about qualifications
  28. 28. 28Websites and resources that will help you find thebest career path• – Occupational OutlookHandbook••
  29. 29. 29More websites and resources for the job seeker••
  30. 30. 30Visit us on