Introduction to TVSMILES - Presentation by Frederic Westerberg, Founder & CEO of TVSMILES at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. TURNS VIEWERS INTO CUSTOMERS
NOAH13 Presentation

2. TVSMILES combines gaming, loyalty and
advertising in a whole new way
• TVSMILES is the first loyalty program that rewards viewers just for
watching television ads
• TVSMILES closes the gap from TV advertising to interactive
marketing down to POS purchase
• TVSMILES has acquired over 450.000 users in just eight weeks after
public launch in September

3. Proof of concept
Strong consumer adoption
App Usage
• 90 minutes average time per month
• 3,2 minutes per session
• 70 TV-spot detections
• Over 30.000 Facebook-Likes
Successful
business model
Distribution
& Retention
• Over 10.000 Five-Star Ratings
• Top 3 overall app store ranking
Monetization
• 100M SMILES collected and over
10.000 premiums redeemed

4. Proof of concept
TV works as distribution channel
App Usage
• Over 450K new users in just eight weeks
• Up to 100K daily active users
• Low acquisition cost (CPD < 0,7 EUR)
• Already above average retention
Successful
business model
Distribution
& Retention
compared to top mobile games
Monetization

5. Proof of concept
Advertisers like TVSMILES
App Usage
• 120K EUR revenue in the first two months
• Over 70 leads with top TV advertisers
• 1M EUR sales pipeline for Q4/13
• Proof of profitable user acquisition
Successful
business model
Distribution
& Retention
Monetization

6. Engage and monetize TV viewers
3 complementary engagement levels:
C

A = Spot extension to the second screen

B= Deepening of Brand Experience with Gamification

C= Call to Action and Lead Generation
SOCIAL ENGAGE
Facebook
B
WEB ENGAGE
Website
A
SPOT ENGAGE
TV Spot
BRAND ENGAGE
LEAD GENERATION
Quiz
App Download
Poll
Coupon
Video
Voting
Sweepstake

7. Broad product portfolio for
every marketing objective
 Sweepstakes
 Product –Sampling
 Test-Users
 Produkt-Quizzes
 Polls
 Votings
 TV-Spot Detection
 Video Challenge
 Couponing
 Discount and
Special Offers
 Gift Cards
 Facebook Likes
 Mobile App Downloads
 Website Links

8. Valuable customer data
and insights
TV Viewing
Personal Profile
Kathrin Weber
kati1977@web.de
Belgradstr. 34
80805 München
Marketing Permissions
Push-Notification
Email
Telemarketing
Top Brands
Viewing share
10% 10%
30%
25%
9%
Born: 12.04.1977
Social Graph
Top Affinities
12%
Top Formats

9. Milestones & roadmap
Q2/2013
Q3/2013
Q4/2013
Q1/2014
Q2/2014
Product
0.1
Start (March 1st)
1.0
1.2
2.0
3.0+
TV-Launch (Sept 2nd)
New Features
International
- New scalable backend
- Reporting system
- Content Management Tool
Public Beta (May 6th)
- Invite a friend (viral)
- Push Notifications
- Redeemable Coupons
- Local market adoptions
Marketing
User Acquisition Channels
Facebook
TV-Advertising / Partner Spot Integrations
Invite a friend
External Retention Triggers
TV-Advertising/ Partner Spot Integrations
Push-Notifications
Editorial TV-Integrations
Social Sharing

10. Rollout to European key
markets in 2014
•
•
Experienced local management and sales
teams with long lasting industry
networks already recruited (ES, UK, IT)
•
UK
Existing relations to major broadcasters
and media houses in European key
markets
Multi-language/currency software
platform as well as reward fulfillment
partners enable quick local adaptions
Germany (HQ)
Spain
France
Phase II rollout markets include:
- Turkey
- Poland
- Nordics
- Russia
Italy
- USA

11. User and revenue growth
in M
50
48
45
40
35
30
23
25
22
20
15
10
5
9
8
2,4
0,8 0,3
0
2013
-1
4,2
3
0,2
2014
Users
2015
Revenue
EBITDA
2016

12. Experienced management team
CEO - Frederic Westerberg (37)
CTO - Gaylord Zach (34)
Brand Sales, Marketing
Platform Development, Product Management
• 12 years entrepreneurial experience in interactive
TV. Launched startups in DE and USA
• 12 years experience in interactive TV
• Introduced and established cross selling in TV
business in GER, UK, ES and USA
• US social TV startup entrepreneur
• Pioneer in mobile gaming and TV loyalty.
• 5 years mobile application development
• Developed audio matching technology for leading
US TV loyalty startup
CSO - Christian Heins (39)
Agency Sales, Finance
• 12 years interactive TV and advertising sales
experience
• Introduced performance based television
advertising in Germany for ProSiebenSat1 Group,
RTL and Discovery Networks in 2001
• Established iTV as first performance media
agency in Germany in 2004

13. Summary
Product milestones
Financing milestones
• User acceptance proof
• 210K Friends, family funding in March 2013
• TV works as efficient distribution channel
• 250K convertible notes in June 2013
• Monetization model proven
• 800K as convertible note pre A-round
• Multiple top brands on board
• 5M media deal with ProSiebenSat1
• 120K revenue first 8 weeks
• 2M A-round EOY 2013 for further product
• Profitable customer acquisition
development and international rollout
• 100K monthly revenue run rate Q4/13
• 750 K users EOY 2013
13

14. Smile with us!
Contact:
Frederic Westerberg
TVSMILES GmbH
Mommsenstr. 11
D-10629 Berlin
FON +49 (173) 563 3550
frederic@tvsmiles.de
is a registered trademark of TVSMILES GmbH
Copyright 2013 TVSMILES GmbH - all rights reserved