1. ProRelevant Marketing SolutionsProRelevant Marketing Solutions
Who ever said traditional media
has to be traditional
Here’s the article:
http://www.mediapost.com/publications/article/220029
/american-idol-triumphant-fox-has-found-a-way-

2. ProRelevant Marketing Solutions
Traditional
30 second blocks of advertiser video on the
whole screen
Viewers tend to flip channels or fast forward
Network gives up air time to paid advertisers
www.marketing-calculator.com

3. ProRelevant Marketing Solutionswww.marketing-calculator.com
30 second blocks of commercial PLUS 30
seconds of logo display
Network still gets air time and possibly
capture viewers
More reasons and interactions for viewers
to stay on channel
New Style

4. ProRelevant Marketing Solutions
What’s the big deal?
• Fox has figured out a way to ‘spice up’
watching commercials
• Gives viewers a behind the scenes
look
• Provides viewers with a more intimate
viewing experience
• If it works, it will easily transform the
ROI for commercials for live
broadcasts
• Increase the desire for advertisers to
campaign on network if commercial
ratings increase
• The next level of innovation will need
to be for the recorded series
www.marketing-calculator.com

5. ProRelevant Marketing Solutions5
www.ProRelevant.com
Marketing@ProRelevant.com
Guy R. Powell
Pres. ProRelevant
www.Marketing-Calculator.com
www.ROIofSocialMedia.com

6. ProRelevant Marketing Solutions
Go to our blog @ http://www.Marketing-Calculator.com
ProRelevant.com
Guy R. Powell
Thank you