Nicolas Berg is a serial entrepreneur and angel investor who is now a partner at Redalpine Venture Partners. He discusses gamification, which involves integrating game mechanics into non-game environments to boost engagement. Berg founded Questli, an app that gamifies branding using quests and rewards at points of sale. Questli aims to engage customers for 5 minutes with brand messages through casual games on smartphones. Berg argues that as consumer attention shifts to mobile, marketing budgets must follow to platforms like Questli to reach customers.
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardChris Bernard
This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardChris Bernard
This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Speech at Business Angel conference in Stockholm organized by Swedish Venture Capital Association (SVCA) on best co-investment practices between angel investors and VC's
This is something I whipped up in a day -- the day before the wedding dinner of my wife's sister. It was one of those "Just dream up a silly concept and run with it" kind of things. Not your typical boring wedding slideshow.
Referat von Nicolas Berg, Partner Redalpine, und Adrian Locher, Mitgründer DeinDeal. Anschliessend Diskussion mit Startups, Investoren und Interessierten im Technopark Winterthur. Die STARTIMPULS Reihe wird durchgeführt vom Institut für Jungunternehmen IFJ und gesponsert von Mobiliar Versicherung, Post Finance, Swisscom und Abacus.
7 Years of Independent Publishing | Dieter SchoellerJessica Tams
Delivered at Casual Connect Europe 2016
This talk will briefly summarize the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing their games to market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, we will share an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
DASH - Josh Curtis - Dominating Influencer Marketing for Mobile Games - Chart...Josh Curtis
DASH Games Conference - Josh Curtis from Chartboost
1. Why Influencers are the Future
2. Case Study: Ponos - 25M Downloads
3. How to Make Games Influencers Want to Play
4. How to Work with Influencers
5. Case Study: Gênio Quiz - 80M Views
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Speech at Business Angel conference in Stockholm organized by Swedish Venture Capital Association (SVCA) on best co-investment practices between angel investors and VC's
This is something I whipped up in a day -- the day before the wedding dinner of my wife's sister. It was one of those "Just dream up a silly concept and run with it" kind of things. Not your typical boring wedding slideshow.
Referat von Nicolas Berg, Partner Redalpine, und Adrian Locher, Mitgründer DeinDeal. Anschliessend Diskussion mit Startups, Investoren und Interessierten im Technopark Winterthur. Die STARTIMPULS Reihe wird durchgeführt vom Institut für Jungunternehmen IFJ und gesponsert von Mobiliar Versicherung, Post Finance, Swisscom und Abacus.
7 Years of Independent Publishing | Dieter SchoellerJessica Tams
Delivered at Casual Connect Europe 2016
This talk will briefly summarize the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing their games to market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, we will share an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
DASH - Josh Curtis - Dominating Influencer Marketing for Mobile Games - Chart...Josh Curtis
DASH Games Conference - Josh Curtis from Chartboost
1. Why Influencers are the Future
2. Case Study: Ponos - 25M Downloads
3. How to Make Games Influencers Want to Play
4. How to Work with Influencers
5. Case Study: Gênio Quiz - 80M Views
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
Experiments, Failures & Misadventures in socialmedia (2011)Sulin Lau
Presentation given at PPK event in Nov 2011 on what we (DiGi) and I have learnt over the last 2 years' experiments in social media.
@sulinlau, Nov 2011
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Gamification in 2012: Trends in Consumer and Enterprise Markets with MetricsWanda Meloni
M2 Research is a market advisory company focused on emerging trends in entertainment, tools and technologies. We provide in depth coverage on mobile, social, demographics, non-gaming applications. Visit us at www.m2research.com.
IFJ Startimpuls workshop on how to finance a Swiss startup, Technopark Aargau in Brugg, funding sources, do's & font's in fundraising process, investment criteria
Nicolas Berg_Swiss Early-stage Trends_Redalpine_SECA_sep2013Nicolas Berg
Switzerland has become a top-3 European hot spot for high-tech startups. Update on improvements of general conditions, role models, top exits, spin offs, top investors, wanted investor profiles, average and media IRR, missing government co-investment fund
Referat von Nicolas Berg. Anschliessend Diskussion mit Startups, Investoren und Interessierten im Hotel Arte in Olten. Die STARTIMPULS Reihe wird durchgeführt vom Institut für Jungunternehmen IFJ und gesponsert von Mobiliar Versicherung, Post Finance, Swisscom und Abacus.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. About Nicolas Berg
• Serial entrepreneur with 8 start-ups (1984-2000)
– e.g. founder of Borsalino 1998 – sold 2000 at 20x multiple to Ringier
• Full time angel investor in 16 start-ups (2000-2006)
– e.g. Investor & Country Manager XING 2004-2010 – IPO with 30x 2006
• Partner at Redalpine Venture Partners (since 2007)
– 5 portfolio companies ranked among 13 Swiss top start-ups in 2011
– Co-founder & CEO at Questli, a Brand Gamification App sourced in Russia
• Lecturer, journalist and jury member
– Teaching students and entrepreneurs at venturelab.ch since 2006
– Source and contributor for several leading media (Die Welt, Bilanz, bloggers)
– Jury member of business plan & seed money contests (venturekick, Suvorov)
1
3. Gamification: the next big thing
Social Media Marketing
Gamification
2011 2012 2013 2014 2015 2016
2
Sources: Gartner, M2 Research
4. Daily media usage
min/day
250
200
2005
150
100 2010
50 2015
0
Print TV Radio Online Mobile Others
Current media usage:
• 10h per day media usage
• 2h per day internet usage
– Facebook & Youtube
– Mobile internet (increasing)
• 1h gaming (offline/online/mobile)
3
Sources: SevenOne 2010, Gartner, Nokia and others
5. Mobile and gaming trends for 2015
• 1h Facebook & Youtube
• 1h mobile internet (increasing)
• 1h for gaming (offline/online/mobile)
• 50%+ of gaming on smartphones by 2015
• 50%+ of gaming will be casual by 2015
• 30%+ of game creation crowd-sourced by 2015
Advertising budgets follows time gap user attention
4
Sources: SevenOne 2010, Gartner, Nokia and others
12. Questli – the pioneer of gamification
• Questli – effective mobile gamification of brand
marketing
• Consumers play games about 1 hour a day and
the preferred device is a smartphone
• Marketing budgets must follow the trend of
consumer attention
11
13. We offer you a risk free brand campaign
• 5 min customer attention
• Check-in at Point of Sales
• Edutains with your brand message
• Strong conversion / customer retention
• Rewards loyalty, not bargain hunting
Become a gamification marketing pioneer
12
14. Three steps for your brand campaign
1. Briefing
• Communication goal
• Target group
• Where? Point of Sales?
• Want to collect data? (Email, Facebook like, etc.)
2. Quest competition
• High level quest creators propose 10-15 quests
• Brand partner chooses quests that fit best with brand
3. Campaign with winner quests
13
15. Risk free branding compared to display
• CHF 2 per played quest with 5 tasks
• CHF 3 per played quest with 6 to 10 tasks
• CHF 1 extra for player‘s email addresses and
check-in at Point-of-Sales
• CHF 5000 setup fee
• Define budget with cost cap option
14
16. • Marketing:
Questli Switzerland Stefan Steiner, Nicolas Berg,
Marketing & Business Roger Tschallener, Mario Götz
Stefan Steiner Roger Tschallener
COO CTO
Nicolas Berg Mario Götz
CEO Marketing Manager
17. Questli Russia
Development
• Founder: Danil Koziatnikov
• Design: Alex Lapin
• iPhone: Sergey Saytsev
• Android: Anton Izkovich
• Web: Vitalij Tanakov
• Mobile Web: Roman Salnikov
• Back End: Alexey Ponomarev
16
18. Be a pioneer – think Questli
Since ad budgets shall follow user attention...
... go mobile with your brand
... take advantage of gamification
... become a pioneer – go for Questli
Questli AG, Pfingstweidstrasse 60, 8005 Zürich
Nicolas Berg <nico@questli.com>
+ 41 79 431 55 17 17
20. About gamification
• Gamification is the integration of game
mechanics and game-thinking in non-game
marketing and management environments to
boost engagement, loyalty and fun.
• Examples
– Points
– Leaderboard
– Badges
19
21. Gamification is the next megatrend
Gartner says: M2 Research says:
• Gamification will become • Gamification will reach
as important as Facebook over $2.8 billion in direct
spending in the US by
• Over 50% of innovation
2016
processes will include
gamification by 2015
Social Media
Marketing
Gamification
2011 2012 2013 2014 2015 2016 20
Sources: Gartner, M2 Research
22. WoW type of games Questli
Addicting at home for hours Casual anytime anywhere
Can be played
Takes hours, days or even weeks
anytime, anywhere in only 5 to 10
to become a successful player
minutes
Most massive multiplayer games Most quests are funny and
include violence educative
Stickiness by group pressure:
Don`t leave team alone against You play and create for your own
attackers fame and share with friends
Branding by communication of
Branding by product placement or
the best crowd-sourced brand
display advertising only
quest
Sharing quests with friends and
Little integration in social media
try to solve the ones they created
For playing you need a fast For playing Questli you need only
computer and high-speed internet a smartphone or a standard PC
21
23. Deals (coupons) Questli
drives short demand Drives long term loyalty
Short term involvement, no Loyal customers due to long term
loyalty. involvement via Quests.
Any sophisticated message may
Limited to simple services and
be delivered to the prospects’
smaller promotions.
minds.
New customers get better deal The deeper the involvement the
than best customers. better the reward.
Giving away profit without long Rewarding customers based on
term benefits. engagement, which lasts.
Deals are promoted, merchants Questli promotes brand
changes everyday. and the deal.
Attracting customers who will not
Better conversion to pay full price
be willing to pay full price ever
due to education with quests.
again.
22
24. How many layers does
our euro burger have?
Wrong answer
please try again!