LG Electronics was formed through the merger of Lucky and GoldStar in 1995. It is now a global leader in electronics, with key products including TVs, appliances, and mobile devices. Samsung Electronics was founded in 1969 and has grown to become a major electronics manufacturer, surpassing HP in 2009 as the world's largest IT company. Panasonic was founded in 1918 and is a leader in consumer electronics, producing televisions, cameras, home appliances, and more.

1. Kinnar Majithia (P1026)
2nd Year PGDBM

3. LG Electronics
LG Electronics
• LG = Lucky + GoldStar Co. Ltd
– Lucky: sold household products
– GoldStar: sold electronic products
• Subsidiary of LG Corp. founded by Koo In-Hwoi
• Koo In-Hwoi founded Lak-Hui (Lucky) in 1947 which became first
Korean company to become public in 1952
• As company expanded plastic business, it established GoldStar Co.
Ltd. in 1958.
• 1995 – GoldStar was renamed as LG as Lucky and GoldStar merged

4. LG Electronics
LG Electronics
• Headquarters: Seoul, South Korea
• Head: Koo Bon-joon (Vice-Chairman, CEO)
• Highlights:
 World’s 2nd largest manufacturer of TV sets
 By 2005 LG was a Top 100 global brand
• Revenue: US$ 48.2 billion(2010)
• Net Income: US$ 1.1 billion(2010)
• Employee count: 80,000+

5. LG Electronics
LG Electronics
• Slogan: Life’s Good, it’s a backronym
– Expresses Brand’s Value, Promises, Benefits, Personality
• LG Symbol
– Symbolizes world, future, youth, humanity, technology
– Two parts: LG logo in grey, stylized image of human face in unique LG red color
– Red color represents friendliness and gives strong impression of LG’s
commitment to deliver the best
– Circle symbolizes ‘Globe’, smiling face conveys ‘Friendliness, Approachability’
– Eye represents ‘Goal-oriented, focused, confident’
• Product Categories: Mobiles, Digital appliances, Digital display, Digital media

6. LG Electronics
LG Electronics
• Logo Changes
– LG formed from 2 different companies named
Lucky(chemical cosmetic company, 1947) and
Goldstar(radio manufacturing plant, 1958) owned
by same person
– In 1995, Lucky Goldstar was renamed to LG
Electronics

7. LG Electronics
• LG India
– Wholly-owned subsidiary of LG Electronics est. in 1997
– Set up state-of-art manufacturing unit in Noida, 1998
– LG Electronics India Ltd. (LGEIL) is consumer durables market leader
with 27% market share
– LG Soft India: Innovation wing of LG Electronics India in Bangalore
– LG came up with TV offering Hindi and regional language menus
– Introduced ‘Cineplus’ and ‘Sampoorna’ TVs for rural markets

8. SONY
• Headquarters: Sony
Corporation, Minato, Tokyo, Japan moved
from Shinagawa, Tokyo in 2006
• World’s 5th largest media conglomerate with
US$ 86.64 billion(FY2011)
• Current CEO, Chairman and President:
Howard Stringer

9. SONY
• Sony Group Organizational Details Summary
– Consumer Products and Services Group
• Sony Computer Entertainment
• Sony Network Entertainment
• VAIO and mobile business Group
• Personal Imaging and Sound Business Group
• Home Entertainment Business Group
– Professional & Device Solutions Group
• Device Solutions Business Group
• Semiconductor Business Group
• Professional Solutions Group
– Sony Pictures Entertainment
– Sony Music Entertainment
– Sony Financial Holdings Group
– Sony Ericsson Mobile Communications
– Sony DADC

10. SONY
• Founders:
– Akio Morita and Masaru Ibuka derived Sony from
Sonus, Latin word for sound, and also from English slang
word Sonny, since they considered themselves as sonny
boys, a loan-word into Japanese which in early 1950s
connoted smart and presentable young men
• History:
– 1945, after WWII, Masaru Ibuka started radio-repair shop Masaru Ibuka
in bomb-damaged department store building in
Nihonbashi of Tokyo
– Next year, Akio Morita joined him to find a company called
Tokyo Tsushin Kogyo K.K.

11. SONY
• History
– 1950s: Ibuka traveled to US to Bell Labs after hearing about invention
of transistor and convinced Bell to license transistor technology to his
company
– 1955: Tokyo Tsushin Kogyo release Sony TR-55, Japan’s first
commercially produced transistor radio
– 1955: Decision made to use Sony logo on Totsuko products
– 1956: Release of TR-6, for this Sony contracted ‘Atchan’, now known as
Sony Boy, cartoon created by Fuyuhiko Okabe
– 1958: Company name changed to Sony Corp., Sony listed on TSE
– 1960: World’s first direct-view portable TV, TV8-301 launched

12. SONY
• History
– 1965: Launch of 19-inch color TV 19C-70
– 1968: Trintron brand name for its lines of aperture grilled CRT televisions, KV-
1310
– 1979: Launch of TPS-L2 first stereo cassette player ‘Walkman’
– 1982: Launch of world’s first CD player, CDP-101
– 1990: Launch of HD-equipped 16:9 wide aspect ratio, 36” TV, KW 3600HD
– 1997: Launch of home-use PC VAIO series
– 2001: Sony Ericsson Mobile Communications established

13. SONY
• History
– 2005: Sony launches BRAVIA brand HDTV-
compatible flat-screen TVs
– 2007: World’s first OLED TV launched
– 2009: Sony unveils new brand message
‘make.believe’

14. SONY
• Company Names Considered:
– For a Romanized name , strongly considered
TTK, rejected as railway company Tokyo Kyuko was
called TKK
– Totsuko was used in Japan but then Americans had
problems in pronouncing it
– Tokyo Teletech was considered but rejected as
Teletech was being used by an American company
– Sony: combination of sonus(root of sonic and
sound, Latin) and sonny(American term in 1950s to
call a boy)
– Sony name adopted in January 1958

15. SONY
• Logo Changes
First logo, 1950s 2nd Logo, 1957-58
First Sony Logo, 1955 Sony Corp appears

16. SONY
• Logo Changes
Sony added sticker with
campaign ‘It’s a SONY’

17. SAMSUNG ELECTRONICS
• Samsung name comes from the word ‘three
stars’ that shine brightly
• The hanja character ‘sam’ has double
meaning of three and strong while ‘sung’
connotes ‘star’ and ‘bright’
• The corporate name has auspicious meaning
in it, meaning that it foretells success

18. SAMSUNG ELECTRONICS
• HIGHLIGHTS
– Founded in 1969
– Headquarters: Samsung Town, Seoul, South Korea
– CEO: Choi Gee-Sung
– Chairman: Lee Kun-hee
– Parent: Samsung Group
– Revenues: US$ 133.78 billion (2010)
– Net Income: US$ 13.78 billion (2010)

19. SAMSUNG ELECTRONICS
• HIGHLIGHTS
– Assembly Plants and Sales Network: 65 countries
– Employee count: Around 200,000
– In 2009, overtook HP to become world’s biggest IT
maker
– Largest sales revenues in LCD, LED
Displays, Computer chips
– Since 2006, Samsung is no.1 in no. of TV units sold

20. SAMSUNG ELECTRONICS
• HISTORY
– 1938: Lee Byung-chull came to Daegu city and
founded Samsung Sanghoe, dealt in groceries and
made noodles
– 1947: Head office moved to Seoul. When Korean war
broke out he left Seoul starting Sugar refinery in Busan
– 1954: lee founded Cheil Mojik – largest woolen mill
ever in the country
– 1960s: Samsung grouped entered Electronics industry
– 1969: Samsung-Sanyo Electronics

21. SAMSUNG ELECTRONICS
• Logo
– 1993: In honor of 55th anniversary Samsung’s
corporate logo was redefined
– Name written in English expanding its global presence
throughout the world
– Elliptical shape symbolizes world moving through
space, conveying a distinctive image of innovation and
change
– The first letter, "S", and the last letter, "G," partially
break out of the oval to connect the interior with the
exterior, showing SAMSUNG's desire to be one with
the world and to serve society as a whole

22. SAMSUNG ELECTRONICS
• Logo
– The English rendering is a visual expression of its
core corporate vision, excellence in customer
service through technology
– The blue colour symbolizes stability and
reliability, which are precisely what the company
wishes to accomplish with its customers. It also
stands for social responsibility as a corporate
citizen, a company official explained

23. SAMSUNG ELECTRONICS
• Categories
– TV/Audio/Video
– Mobile Phone
– Camera/Camcorder
– Home Appliances
– PC/Peripherals/Printers
– Memory Cards

24. Panasonic
• Founded: March 13,1918 at Osaka, Japan
• Founder: Konosuke Matsushita
• Headquarters: Kadoma, Osaka, Japan
• Key People
– Kunio Nakamura(Chairman)
– Fumio Ohtsubo(President)
• Revenues: US$ 104.88 billion (2011)
• Employee count: 365,000+ (2011)

25. Panasonic
,
• Product Profile
– Televisions
– Digital Cameras
– Recorders
– Home Appliances
– Personal and Health Care
– Communications and Security Products
– Personal Computers and Office Products

26. Panasonic
• History
– Founded in 1918 by Konosuke Matsushita first
selling duplex lamp sockets
– 1927: Produced bicycle lamp, first product
manufactured under the name National
– Matsusihita’s brother-in-law, Toshio lue, founded
Sanyo as a subcontractor for components after
WWII and became a competitor for Panasonic. But
in Dec. 2009 it became a subsidiary of Panasonic

27. Panasonic
• History
– 1952: Made its first Black and White TV
– 1960: Made its first Color TV
Color TV B/W TV
– 1996: Made Plasma TV
– 1998: Made Digital TV
Plasma TV Digital TV

28. Panasonic
• Logo Changes

29. Panasonic
• Logo Changes

30. Panasonic
,
• Logo Changes

31. Panasonic
,
• Logo Changes

32. • Koninklijke Philips Electronics N.V. (Royal Philips
Electronics), commonly known as Philips
• Founded: 1891, Eindhoven, Netherlands
• Headquarters: Amsterdam, Netherlands
• Products:
– Consumer Electronics
– Domestic Appliances
– Lighting
– Medical Systems
– Medical Technology

33. • Key People:
– Frans van Houten (CEO)
– Jeroen van der Veer (Chairman)
• Revenue: 25.42 Euros (2010)
• Employee count: 119,000 (2010)
• Founded in 1891 by Gerard Philips as light
bulb company
• 1920: Healthcare – Entry into Medical Systems
with purchase of C.H.F. Muller

34. • 1927: Radio broadcast from Netherlands
• 1928: TV demonstration to the public
• 1950: Philishave, inspired by bicycle lamp
• 1960: Audio Tape Cassette
• 1972: First home VCR
• 1980: Compact Disc Introduction
• 1990: Let’s make things better – Revolutionary
Advertising
• 2000 onwards: DVD Recorder, Plasma TV, LCD
TV, LED TV

35. • Philips Logos

36. • Past and present CEOs
– 1891–1922: Gerard Philips
– 1922–1939: Anton Philips
– 1939–1961: Frans Otten
– 1961–1971: Frits Philips
– 1971–1977: Henk van Riemsdijk
– 1977–1981: Nico Rodenburg
– 1982–1986: Wisse Dekker
– 1986–1990: Cornelis Van der Klugt
– 1990–1996: Jan Timmer
– 1996–2001: Cor Boonstra
– 2001–2011: Gerard Kleisterlee
– 2011–now: Frans van Houten

37. • 2004: Let’s make things better  Sense and simplicity
• Philips India
– Operations started in Kolkata in 1930 under name Philips Electrical Co.
(India) Pvt Ltd
– 1938: Philips India set up its first Indian lamp-manufacturing factory in
Kolkata
– 1948: Philips started manufacturing radios in Kolkata
– 1959: 2nd Radio factory set up near Pune
– 1957: Public Limited Company – Philips India Ltd.
– 1970: Consumer Electronics factory in Pimpri, Pune(shut down in
2006)
– 1982: Philips brought Colour TV to India
– 1996: Philips software center in Bangalore

38. • Founded: 1910, Japan
• Founder: Namihei Odaira
• Headquarters: Chiyoda, Tokyo, Japan
• President: Hiroaki Nakanishi
• Revenue: US$ 112.4 billion (2011)
• Employee Count: 361,745
• Hitachi Ltd. is parent of Hitachi Group as part
of larger DKB group of companies

39. • Timeline
– 1910: Company formed. Completed five-
horsepower induction motor
– 1924: Completed the first large-scale DC
electric locomotive to be manufactured in Japan
– 1932: Completed Hitachi's first electric
refrigerator
– 1970: Developed computer-aided traffic control
system for the Shinkansen (Bullet Train)

40. • Timeline
– 1974: Commercial operation began at
Japan‘s first 470,000-kW nuclear power station
– 1985: Developed CAD/CAE system with ultra-high
resolution colour display
– 1995: Developed Super TFT LCD
module featuring ultra-wide viewing angles
– 2007: Developed EMIEW 2, a small and
lightweight interactive robot

41. • Hitachi Wordmark
– The preferred presentation of the Hitachi Wordmark is
in Hitachi Red

42. • Difficult Times
– In March 1999, Hitachi, Ltd., was confronting a grave
crisis with severe financial deficits. To confront these
difficult business conditions, management sought to
move forward by uniting the Hitachi Group into a
single-minded company, and strived to create a
competitive edge by seeking how to differentiate
Hitachi from other companies
– One important policy related to these efforts was the
formation of a brand creation project, resulting in the
establishment of a message, the " Hitachi Brand
Platform", that could be consistently communicated
by all Hitachi Group employees

43. • Hitachi Slogan: Inspire the Next
– Hitachi seeks to breathe new life into the coming
era

44. • Origin of Hitachi Mark and Meaning
– The Founder of Hitachi, Ltd., Namihei Odaira, designed the Hitachi
Mark even before the establishment of the company in 1910.
– It was his belief that a mark was necessary to win the trust and
confidence of the people as a symbol of quality products.
– Namihei Odaira used the two Chinese characters hi, meaning "sun"
and tachi, meaning "rise" to form the mark by superimposing one
character on the other and enclosing them in a circle.
– The four barbs protruding at the four points of the compass signify the
sun's rays.
– The mark was designed to capture Odaira's vision of a man standing
before the rising sun, planning a better future for all.

45. • Founded: 1981
• Incorporated: 1985, as TCL Telecommunication
Equipment Co. Ltd.
• Began manufacturing for Chinese markets in
1980s and selling overseas in 2000s
• Headquarters: Huizhou, Guangdong, China
• Revenue: US$6.49 billion (2009)
• Employee Count: approx. 50,000
• Chairman: Li Dongsheng

46. • In 2010, it was 25th largest consumer electronics producer
and sixth-largest television producer
(after Samsung, LG, Sony, Panasonic and Sharp)
• TCL comprises of 3 listed companies:
– TCL Corporation
– TCL Multimedia Technology Holdings Ltd.
– TCL Communications Technology Holdings Ltd.
• TCL primarily sells its products under the TCL brand name in
Africa, Asia, Australasia, South America and Russia, under
the Alcatel brand in Europe (ex. Russia), and under the RCA
brand in North America

47. • Timeline
– 1953: The RCA brand marketed the first colour
television
– 1992: TCL started manufacturing widescreens
– 2001: the company became the number 1 in colour
TVs in China
– 2002: In November, TCL signed an agreement with
Motorola for the production of mobile telephones. In
April, the company signed a memorandum of intent
with the Japanese conglomerate, Matsushita Electric
Industrial Co. Ltd.

48. • Timeline
– 2003: TCL Mobile was ranked among the 5 most dynamic
technology companies in Asia Pacific by Deloitte Touche
Tohmatsu
– 2004: In September, the T&A joint venture between TCL
Communication and Alcatel was formalised. Shares in TCL
were made available on the Hong Kong Stock Exchange.
During the same period, the company became the largest
television manufacturer by merging with Thomson's TV
Division, the owner of the RCA and Thomson brands
– 2005: In December, TCL announced that it would be
collaborating with Walt Disney. In March, TCL International
became TCL Multimedia

49. • Timeline
– 2006: In October, TCL announced a European
reorganisation plan and a new business model
– 2007: In May, European reorganisation was
completed
– 2008: In December, TCL signed a cooperation
agreement with Intel to develop the new
generation of television by Internet. In September,
the company introduced the first LCD interactive
television with the X9 series

50. • TCL Multimedia, an international electronics group TCL Multimedia, an
international electronics group, is active in Europe with the Thomson (1) and TCL
brands, in North America with RCA (1) and TCL and in Asia under the TCL and Rowa
brands
• July 2003: TCL chairman Li Dongsheng formally announced a 'Dragon and Tiger
Plan' to establish two competitive TCL businesses in global markets ("Dragons")
and three leading businesses inside China ("Tigers")
• Nov 2003: TCL(67%) and Thomson SA of France announced the creation of a joint
venture to produce televisions and DVD players worldwide
• April 2004: In April 2004, TCL and Alcatel announced the creation of a mobile
phone manufacturing joint venture
• TCL sold a total of 4.18 million LCD TV sets in 2008, more than triple the number
during 2007

51. • TCL is organised into four business divisions:
– Multimedia
– Communications
– Home Appliances
– Techne Electronics
• In addition it has two affiliated business areas:
– Real Estate & Investment
– Logistics & Services

52. • Founded: 1981, as MERC Electronics
• Headquarters: Mumbai, India
• Revenue: US$340.85 million
• Employee count: 1500+
• Founders: G.L. Mirchandani and Vijay
Mansukhani
• 1982: Started assembling TV sets at Andheri
factory

53. • Onida brand has following range of products.
– LCD TVs
– Plasma TVs
– Televisions
– DVD and Home Theater Systems
– Air Conditioners
– Washing machines
– Microwave Ovens
– Presentation Products
– Inverters
– Mobile phones
– LED TV

54. • ONIDA came out with the famous caption
'Neighbour's envy, Owner's Pride', another
popular theme of the ads was a devil complete
with horns and tail in the 1980s
• Tagline: ‘Neighbour’s Envy, Our Pride’
Changed to ‘Nothing but the truth’ in 2004

55. • Devil replaced by Siddharth and Ritu in 2009
and the tagline changed to ‘Tumko Dekha to
yeh Design aaya’ or ‘Designed with you in
mind’
Onida Devil

56. • Management
– Mr. Gulu Mirchandani (Chairman and MD)
– Mr. Vijay Mansukhani (MD)
– Mr. G. Sundar (CEO)
• Milestones
– 1981 : MIRC Electronics Pvt. Ltd. was established
– 1982 : CTV production started at Nand Bhavan, Mumbai
– 1983 : Technical collaboration with JVC, Japan for CTV
– 1985 : Established in-house R&D wing
– 1986 : Production expanded and moved to a new factory at Kalina
– 1987 : Moved to our own factory building "ONIDA HOUSE"
Iwai, Speaker plant commences its operation

57. • Milestones
– 1992 : Crossed 1 million CTV sales
– 1995 : ISO 9001 certification obtained from BVQI
– 1998 : Award for excellence in electronics by ministry of IT
– 1999 : First in India to develop Internet enabled CTV
– 2003 : Launched world's first LCD remote 'i-Control'
: Launched Air-conditioners
: Launched Rear Projection TV, Plasma TV & DVD Players
: Launched Fully Automatic front loading Washing Machines
: Operations started in Russia
2005 : Launch of 'POISON' range of CTV's
2009 : Onida’s Brand relaunch
2010 : Launched LED TVs with I-Care Technology