Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It operates in the consumer electronics, video game, film, and music industries. Sony was founded in 1946 and initially produced tape recorders and changed its name to Sony in 1958. It has expanded globally through acquisitions and joint ventures, becoming a leading manufacturer of audiovisual equipment, gaming consoles, and consumer electronics.

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SONY
Corporation
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Company Diversifcation
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2. • Sony Corporation is a Japanese multinational conglomerate corporation headquartered in
Kōnan, Minato, Tokyo.
• The company operates as one of the world's largest manufacturers of consumer and
professional electronic products, the largest video game console company, the second
largest video game publisher, the second largest record company, as well as one of the
most comprehensive media companies, the largest Japanese media conglomerate by
revenue.
• Sony, with its 50 percent market share in the image sensor market, is among the
semiconductor sales leaders and, as of 2015, the fifth-largest television manufacturer in the
world by annual sales figures. It is the world's largest player in the premium TV market, a
market for a television of at least 55 inches (140 centimeters) with a price higher than $2,500.
• Sony Corporation is the holding company of the Sony Group, which comprises Sony
Electronics, Sony Semiconductor Solutions, Sony Pictures, Sony Music, Sony Interactive
Entertainment, Sony Financial Holdings, and others.
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Overview:

3. Company Profile:
Sony Corporation is a Japanese multinational conglomerate corporation.
• Headquarters : Kōnan Minato, Tokyo, Japan • Founded : 7 May 1946
• Founders : Masaru Ibuka & Akio Morita
• Revenue : ¥8.259 trillion (2020)
• Number of Employees: 111,700 (2021)
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History:
• In 1947 Company name was TOKYO TSUSHIN KOGYO ( Tokyo Telecommunications Engineering
Corporation).
• The company built Japan's first tape recorder, called the Type-G.
• In 1958 the company changed its name to "Sony“.
• The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word
"Sonus", which is the root of sonic and sound, and the other was "Sonny", a common slang term
used in 1950s America to call a boy.
• At the time of the change, it was extremely unusual for a Japanese company to use Roman letters
to spell its name instead of writing it in kanji.

4. Globalization:
• Sony co-founder Akio Morita founded Sony Corporation of America in 1960.
• Sony in the process adopted a lot of American Business Practices previously unheard of in
Japan.
• It also helped to significantly improve American perceptions of "made in Japan" products.
Known for its production quality, Sony was able to charge above-market prices for its
consumer electronics and resisted lowering prices.
• Sony began a life insurance company in 1979, one of its many peripheral businesses.
• Amid a global recession in the early 1980s, electronics sales dropped and the company was
forced to cut prices.
• Sony was pivotal in development of the Compact Disc, it also invented the "Walkman" the
first portable media player. It also developed the Playstation series of video game consoles
in the 1990s.
• Sony went on to purchase CBS Records in 1988 and Columbia Pictures in 1989, greatly
expanding Sony's media presence.
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5. • Despite some successes(which included the release of the
commercially successful SpiderMan movie), the company faced
continued struggles in the mid- to late-2000s.
• The Compnay had followed a aggressive policy of expansion into
various businesses in the 1980s and 1990s very few had any
significant pay off.
• The Company consolidated its Electronic Business by outlining
three major areas of focus: imaging technology, gaming and mobile
technology, as well as a focus on reducing the major losses from
the television business.
• In February 2014, Sony announced the sale of its Vaio PC division
to a new corporation owned by investment fund Japan Industrial
Partners.
• In April, the company sold 9.5 million shares in Square Enix
(roughly 8.2 percent of the game company's total shares) in a deal
worth approximately $48 million.
Globalization:(Cont)

6. • Sony Mobile Communications Inc. (formerly Sony Ericsson) is a
multinational mobile phone manufacturing company headquartered in
Tokyo, Japan, and is a wholly owned subsidiary of Sony Corporation. It was
founded on October 1, 2001 as a joint venture between Sony and the
Swedish telecommunications equipment company Ericsson, under the name
Sony Ericsson. Sony acquired Ericsson's share in the venture on February 16,
2012.
• Sony and Philips jointly developed the Sony-Philips digital interface format
(S/PDIF) and the high-fidelity audio system SACD.
• Sony had a LCD joint venture with Samsung Electronics & sold it for about
$940 million.
• Sony Corporation and Sharp Corporation have a joint venture to produce and
sell large-sized LCD panels and modules.
Joint Ventures: