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Making Next Happen

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Uwe Gutschow
Uwe Gutschow

This is the follow-up of our "What's next in Advertising" preso. This one focuses on how to make this happen, i.e. how to sell this thinking through new ideas to clients. note: There are some slide notes, not critical, but add-ons to some slides.

Economy & FinanceBusiness
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How to make ‘what’s next in advertising’ happen How do you get clients to take the risk of trying something new and more actively embracing the new marketing world? How do you encourage action?
Estimate the risk associated with what you are presenting. What aspect of the idea could be a stumbling block for approval?
minimize this perceived risk
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[object Object],Show what marketing issue it overcomes and make sure there is a strategic brand fit.
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Making Next Happen

  • 1. How to make ‘what’s next in advertising’ happen How do you get clients to take the risk of trying something new and more actively embracing the new marketing world? How do you encourage action?
  • 2. Estimate the risk associated with what you are presenting. What aspect of the idea could be a stumbling block for approval?
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