Smile campaign advert
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The document discusses planning for an advertisement campaign about smiling and mental health for a target audience of 15-18 year olds. Research showed the audience was equally male and female and had hobbies that reduced stress. The advertisement would focus on the benefits of smiling for mental health, include stress-reducing ideas tailored for teens, and explain the purpose of the campaign in under a minute to attract younger viewers. Suggestions were made to storyboard the advertisement to showcase how smiling and hobbies can help manage stress for teens.
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The survey results document summarizes the findings from a survey about mental health and stress for a target audience of 12-18 year olds. Key findings include:
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The document provides research and planning information for a TV advertisement campaign. It shows that the target audience is 15-18 year olds, around 50% male and female. Existing TV ads are generally more effective than print or radio as they allow for more creative visual techniques. The proposed ad would feature people answering questions about smiling and its mental health benefits, and show how small actions like visiting a friend can help their mental wellbeing. Feedback on the idea suggested including more visuals and details in a storyboard, and specifying the equipment, locations, and crew needed to execute the production.
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This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
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The document provides information for an advertisement campaign for the mental health charity "Mind". It discusses the client, target audience, research conducted, and lessons learned. The client is Mind and the goal is to produce a creative ad that makes people smile. The target audience is those with mental health issues around the author's age. Research included a mind map of things that make people smile, like hobbies, and articles showing how smiling can benefit mental health by reducing stress. An idea is a montage showing people enjoying time with friends doing activities they love.
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- Respondents experience low moods often or all the time.
- Half said their mental health was average or poor.
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Similar to Smile campaign advert
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- The proposed campaign idea promotes the mental health benefits of smiling and is well-aligned with the client's needs for a TV advert on this topic.
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The document discusses plans for a campaign by Mind, a mental health charity, to promote smiling as a way to reduce stress. It will include a podcast and TV advertisement targeted at 16-18 year olds. Research in the form of a survey and analysis of existing mental health ads was conducted.
Ideas for the ad include showing the positive effects of smiling contrasted with an initially dark tone, using statistics from the survey, and multiple camera angles. The podcast will discuss young people's mental health struggles. Unique color schemes and fonts will be used. The campaign aims to appeal to and be successful for the target audience by addressing relevant issues like college stress.
Smile
The document provides information and guidance for creating an advertisement campaign for the mental health charity "Mind". It outlines that the goal is to produce creative advertising that makes people smile. The target audience is those dealing with mental health issues and stress. Research includes a mind map of things that make people smile, like hobbies, and a Pinterest board with related images. An idea is a montage showing people having fun with friends and enjoying activities to demonstrate how smiling and happiness can benefit mental health.
Smile
- The client is Mind, a mental health charity founded in 1946 that aims to improve mental health through encouraging positive changes.
- The target audience for the creative advertisement is the client's community, especially those dealing with mental health issues and stress.
- Mind's purpose is to help people manage their mental health by empowering choices and enabling social participation for those with mental health problems.
- Considerations for the client include ensuring the advertisement matches Mind's goals of promoting happiness by showing smiling, reducing stress, and depicting activities that bring joy.
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The document outlines a marketing campaign for a mental health organization called Mind. It discusses conducting a survey to identify the target audience of 16-18 year olds. It proposes creating a podcast and TV advertisement to promote smiling as a way to reduce stress. The key points covered include researching existing mental health ads, developing storyboards, selecting fonts and unique color schemes, and ensuring the campaign will appeal to and be successful for the target audience.
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This document outlines a campaign for Mind, a mental health charity, targeting 15-25 year olds. Research was conducted through surveys to understand the target audience. The campaign includes a TV advertisement showing a day in the life of a teenager dealing with stresses and coping mechanisms. A podcast was also proposed where the creator discusses struggles and coping strategies with another person. The goal is to make listeners feel less alone and encourage healthy coping. The campaign aims to appeal to the interests and needs of the target demographic based on the survey research.
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The document outlines a proposed advertising campaign for a mental health organization called Mind. It discusses targeting advertising towards 16-18 year olds who are struggling the most. A TV advertisement is proposed to reach this demographic. The ad will tell the story of a student struggling with stress from school and family using lighting, sound effects, and color schemes to set mood. It will feature a main character the target age can relate to and show how smiling can positively impact mood to fit with Mind's "Smile Campaign." The ad is aimed to successfully raise awareness of the support Mind provides for young people's mental health issues.
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This document outlines a campaign to promote mental health awareness among 15-25 year olds. The creator conducted a survey of their target audience to understand their interests, stressors, and coping mechanisms. They will create a TV ad showing a day in the life of a teenager dealing with stressors and then destressing through common coping strategies identified in the research, like spending time with friends. A accompanying podcast will feature conversations between the creator and others discussing their struggles and healthy ways of managing stress. The goal is to make the audience feel less alone and encourage finding helpful coping mechanisms.
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This is a presentation that is about my Tv Advert proposal, this shows things like target audiences, the plot of the advert, feedback from an audience and lastly Self reflecting my proposal such as how i can improve it or what's good about it etc.
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This document provides ideas for social action campaigns on various issues:
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For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
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Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh An
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Smile campaign pitch
This document provides information about the target audience for a project called SMILE, which aims to help 15-20 year olds with mental illness. A survey of the target audience found that 50% feel stressed often or always. Most respondents were 18+ years old, and over 60% had heard of the mental health charity Mind. The document also discusses common coping techniques like retail therapy and toxic positivity. It provides details on Mind's mission to support those with mental health problems through groups, phone/online support. Finally, it outlines ideas for a video that could feature different activities and improvements in body language to represent coping with mental illness.
Developing effective messages
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
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This document provides an overview of public relations concepts and techniques. It defines public relations as the science of communicating with the public to educate, entertain, and socialize in order to help people and achieve organizational goals. Key points include:
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1) The document is a synopsis for a film about three college friends - Martin, Corey, and Conner.
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1) Three college students, Conner, Corey, and Martin, plan a get together at Conner's house to drink and play games after their plans for a house party fall through.
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The document discusses the cinematography techniques used in the Blair Witch Project that contributed to its success. It used an experimental "gonzo filmmaking" style where the actors were sent into the woods with cameras and had to improvise their reactions, leading to very raw and authentic footage. This helped audiences believe the events were real. Some key techniques included amateur footage to give a first-person view, diegetic sounds from the video camera to make it believable found footage, and lack of traditional screenplay/dialogue to make the acting feel real. This unconventional style was pioneering for the time and led many audiences to think the actors were truly in danger.
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"Learn about all the ways Walmart supports nonprofit organizations.
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
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diverse human activities.
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
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Chapter 5
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Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
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3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Smile campaign advert
- 2. Statistics, what research has been done for this advert? • Research shows most of the target audience is between the ages of 15-16 and the rest from 16-18 and shows that the target audience gender is 50/50 male & female • Everyone that took part in the survey has a least one hobby/activity that reduces stress and makes them smile • Everyone that took part in the survey has someone to talk to about mental health/stress
- 3. Advertisement-ideas for the advert? How will it attract the target audience? • Advertisement could be about talking about the facts and benefits of smiling on mental health as well as ideas on how to reduce stress and ways to smile to better improve the audience’s mental health while including ideas more tailored to the target audience’s appeal, make the ideas more fitting to that age group. • Bring attention to the reason of why this advertisement is being made, mention the smile campaign and mind, explain what mind is and what they do. Explain the effects of smiling on others, how it helps them as well as others around them • Have the pace of the advert match the target audience, so make it quick and eye catching to attract them quick as this advert will only be around 30 seconds-1 minute however the ad will have to be attract the audience and be appealing whilst also getting the right message across in that short amount of time, the advert will have to be quick, grab the viewers attention and get across what is needed.
- 4. Target audience how will this appeal and attract the right audience? • As most people who took the survey said they were stressed often or very often, the advert will include advice, such as ways to help reduce stress and smile more so activities/hobbies an be included that’s more related to the target audience so its more appealing to them and can attract more of the right target audience to view this advert.
- 5. Advert, how could it be story boarded/scripted? • Advert is on smiling, mental health and the effects of smiling on mental health,