Authentic happiness comes from doing good deeds to others.
Good App is a game to challenge yourself to do good.
You can see your positive impact on the world around you.
Presentation given together with David Racchi, Design Director at Walk Design, during the Retail Design Trends 2013 Conference organized on November 27th, 2013 in Warsaw, Poland
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
We're building a community of the new breed of entrepreneur that wants to realise their dreams and do things differently. We're all about startups that put people first and measure success in happiness, as well as profits. We believe happy teams, storytelling and customer experience are key to delivering on vision.
The future belongs to organisations that live their values, love their customers, have a clear purpose and focus on a strong company culture.
Think Southwest Airlines over Ryanair.
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos SabaThe Happy Startup School
Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton.
A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.
My presentation about how to start health startup, specialty digital health startups.
اسلایدهای ارائه چگونه یک استارتاپ سلامت راه اندازی کنیم؟ بخصوص برای استارتاپ های سلامت دیجیتال
Presentation given together with David Racchi, Design Director at Walk Design, during the Retail Design Trends 2013 Conference organized on November 27th, 2013 in Warsaw, Poland
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
We're building a community of the new breed of entrepreneur that wants to realise their dreams and do things differently. We're all about startups that put people first and measure success in happiness, as well as profits. We believe happy teams, storytelling and customer experience are key to delivering on vision.
The future belongs to organisations that live their values, love their customers, have a clear purpose and focus on a strong company culture.
Think Southwest Airlines over Ryanair.
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos SabaThe Happy Startup School
Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton.
A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.
My presentation about how to start health startup, specialty digital health startups.
اسلایدهای ارائه چگونه یک استارتاپ سلامت راه اندازی کنیم؟ بخصوص برای استارتاپ های سلامت دیجیتال
Personal User Manuals are all the rage in the business world today, but I think a one page manual isn't a real compelling format for others to get to know you so I tried something different and hopefully more engaging. Have you thought about the words that drive you at work? These are some great pointers I have learned, synthesized over the years, and borrowed from business luminaries. Tell me which ones you agree with and post your most important driving principles in feedback. Please be additive here and contribute to this topic.
Brands that speak confidently and relevantly with empathy and deliver expected or unexpected value to customers will solidify their reputation and relevance in this time of need.
Focus on strategies that raise ourselves, our customer's confidence and turnaround our businesses.
This down to earth and focused presentation will inspire you to take action and turn challenges from darkness to brightness. You will learn to implement strategies with little cost and improve the way you market your business.
Learn how to: rethink opportunities, open doors to new trends and ideas, generate enthusiasm with simple metrics, increase customer loyalty.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
How to Make it in Media Planning - Tom Brady EditionJulian Lewis
Meeting a young media planner last week, I was inspired to post this deck. I created a few year back when I worked on the agency side, for my buddy who was the assistant planner on our team (he's a huge TB12 fan).
Planners/buyers tend to have some of the toughest gigs in the business, managing large budgets for huge brands. My intention in creating this was to keep him inspired and on a growth path. I hope it helps to do the same for others, whether you love TB12 or not!
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalieDr. Natalie Petouhoff
Many people start their social media initiatives by putting up a Facebook and a Twitter and saying things like, "Happy Monday and buy our stuff." And then wonder where the ROI is.
In my consulting with companies over the past 12 years in digital and social media, I found that there isn't much structure around how to approach social media - not enough information on how to do more of the right things, benchmark where the company is and figure out -- from best practices -- what those next steps are...
This presentation looks at 7 Steps to FastTrack Your Social Media and Digital Communication Programs. It's what I use not only in my consulting but also what I teach at The Summer Institute for Center for Media, Entertainment and Sports at UCLA Anderson as well as at UCLA Extension.
I think you find some great practical and strategic tips that will get your further along in your initiatives so you can justify your program and get the budget you need and the resources! Social Media is not free. It does have a very high ROI... but you have to know how to use it to get the ROI...
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)
Personal User Manuals are all the rage in the business world today, but I think a one page manual isn't a real compelling format for others to get to know you so I tried something different and hopefully more engaging. Have you thought about the words that drive you at work? These are some great pointers I have learned, synthesized over the years, and borrowed from business luminaries. Tell me which ones you agree with and post your most important driving principles in feedback. Please be additive here and contribute to this topic.
Brands that speak confidently and relevantly with empathy and deliver expected or unexpected value to customers will solidify their reputation and relevance in this time of need.
Focus on strategies that raise ourselves, our customer's confidence and turnaround our businesses.
This down to earth and focused presentation will inspire you to take action and turn challenges from darkness to brightness. You will learn to implement strategies with little cost and improve the way you market your business.
Learn how to: rethink opportunities, open doors to new trends and ideas, generate enthusiasm with simple metrics, increase customer loyalty.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
How to Make it in Media Planning - Tom Brady EditionJulian Lewis
Meeting a young media planner last week, I was inspired to post this deck. I created a few year back when I worked on the agency side, for my buddy who was the assistant planner on our team (he's a huge TB12 fan).
Planners/buyers tend to have some of the toughest gigs in the business, managing large budgets for huge brands. My intention in creating this was to keep him inspired and on a growth path. I hope it helps to do the same for others, whether you love TB12 or not!
7 Steps To Travel Industry Social Media Mastery by @DrNatalie #DrNatalieDr. Natalie Petouhoff
Many people start their social media initiatives by putting up a Facebook and a Twitter and saying things like, "Happy Monday and buy our stuff." And then wonder where the ROI is.
In my consulting with companies over the past 12 years in digital and social media, I found that there isn't much structure around how to approach social media - not enough information on how to do more of the right things, benchmark where the company is and figure out -- from best practices -- what those next steps are...
This presentation looks at 7 Steps to FastTrack Your Social Media and Digital Communication Programs. It's what I use not only in my consulting but also what I teach at The Summer Institute for Center for Media, Entertainment and Sports at UCLA Anderson as well as at UCLA Extension.
I think you find some great practical and strategic tips that will get your further along in your initiatives so you can justify your program and get the budget you need and the resources! Social Media is not free. It does have a very high ROI... but you have to know how to use it to get the ROI...
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
AIMIA The Connected Consumer Conference | MashUp CX on Customer Experiencebrittneygraham16
MashUp CX is a global consultancy firm specialising in customer experience strategy and design. MashUp CX Director Nicola Mansfield was a guest speaker at AIMIA's half-day forum, 'Connected Consumer: The future of digital retail experience' in Sydney on July 15th. In this forum Nicola shared her thoughts on how retailers can be more profitable and relevant in today's omni-channel world through efficient design thinking.
Honest, straight-forward answers about social media and your business from someone who's been there since it all started. Find out what you need to know before you start using social media for your small business.
The step by step approach will reveal the ingredients you will need to create a high converting marketing funnel in 2018. Get to know how to implement the RPP Method (Relevancy, Presence and Persuasion) to be able to get customer on demand for your business. This is highly relevant for Saas, Service providers and B2C consumer products.
Conscious Creatives Impact Communcations Pitch DeckMark Roberts
Are you looking to drive new business while maintaining high ethical standards? Conscious Creatives is an Impact Communications agency specialising in revenue driving marketing celebrating your companies positive social and environmental impact.
Companies struggle today to create the experiences their Marketing say they do. It boils down to Culture and the consistent behaviours of all employees across all levels of management. Here's my presentation from the Africa HR Summit.
Pre-Employment Engagement: Becoming a Talent Magnet and Developing World Clas...The HR Observer
• Why talent branding is here to stay and where you should start with your talent brand strategy
• Reviewing the “faux paus” of talent brand and how to avoid them
• Why some talent acquisition departments fail and how to get your ship in order with world class talent acquisition
• Engaging with your candidate: discussing brand and candidate experience from attraction onboarding with engagement in mind
Mary Pratt, Recruiting & Talent Brand Coach
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
The good app may 2015
1.
2. Everyone is seeking happiness
Every advertisement is telling us:
Buy this, drink this, do this,
you will get happiness.
FACT: Buying more stuff does not give
you Authentic happiness
3. You get Authentic Happiness by doing good for others
Each time you do an act of kindness for someone else
You are significantly boosting your Perma
DR. Martin E.P. Seligman, Ph.D., Director of the Positive Psychology Center at the University of Pennsylvania
4. The Problem
Most people are absorbed in their everyday life issues
● They don’t realize that doing good for others is the single
biggest contributor to their happiness.
● They are not motivated to go and do a good deed for
someone else.
● They can’t see the impact their good deeds are having on
others.
7. Search challenges
Smiles are contagious. Smile at the world
and the world will smile back at you:) more
Choose a good deed that suits you
Video
Description
Call To Action
Goal
Your Friends that
accepted the challenge
12. Possible Revenue Model Advertising
Advertisers aim to get their audience
to associate their brand with
happiness and positive emotion
This year’s super bowl ads by Mcdonalds and Coke highlight this point
14. Solution: The Good App
Challenge people to
Use Your Product
to do a good deed
15. When people USE your product to help others,
At that very moment they are getting
Your product = Authentic Happiness
16. Investment: $120,000
Technology, design, development
Android + Iphone
Marketing, Advertising
Legal/accounting
Office/Travel expenses
TOTAL
$75,000
$25,000
$10,000
$10,000
$120,000
Seeking Additional
Budget
Personally
Invested so far
$31,500
$4,500
$2,500
$2,500
$41,000
17. Current Status Development is ongoing at full capacity.
May, 2015: Seeking Business partner
June, 2015: beta testing with target market
Product Refinement with professors Positive Psychology, Gaming, Marketing.
August, 2015: Advertisement deals with marketing agencies
Sep 11, 2015: Iphone and Android Launch
18. Menachem Lieder - Founder
Why I Founded The Good App
I personally found authentic happiness mostly by doing acts of kindness for others
I got there the hard way, I wanted to make it easy and fun for everyone to enjoy
I believe spreading acts of kindness will make the world a better place to live
Professional Background:
Creative Marketer
10 years and counting
Developed referral program for sales team.
Program Increased referrals by 37%.
Designed marketing strategy.
Built a 14 person marketing team.
Introduced web marketing to Dental Industry
Expanded to international markets Give people a fresh start on life
Financial planning, Credit repair, Business
loans
19. I believe that using technology for good deeds will make the world a better place.
The Good App will spread goodness across the globe throughout generations to come.
Liwen Yaacoby The Tech Partner
The Shoprize app tells you
what promotions are going
on in the mall you are
shopping in now.
The Wymsical app gives you
a Secure, Worry-free Virtual
Document Vault you can
access, authenticate & lock
your valuables anywhere,
anytime, virtually.
1993-2009
Development Manager:
Global Web Infrastructure
Executive Director: Head
of Project Management
Professional Background: Technology Architect
23 years and counting
Why I partnered with Menachem
20. The Team contributors
The following people have generously dedicated their time,
skill, talent and advice to help make the good App a reality.
Tal Ben Shahar Phd - Positive Psychology Guru,
former professor at Harvard University - Advisor
Eli Yaacoby - Technology advisor
Menachem Krinsky - Graphic Design
Karen Sokolow - Website design
Daniel Finkelman Film Production
Katie Staab - Script Writer
Brandon Pro - Videographer
Grady Christopher - Sound
Matthew Van Horst - Editor
Meir Kalmenson - Actor