This document discusses the problems with traditional presentations and how to improve them. It notes that according to a survey, 78% of non-buyers found presentations boring, 63% tuned out after 8 minutes, and only 17% felt presentations persuaded them to take action. It argues that presentations must engage the listener, have a clear outcome, and ask for a commitment in order to be effective. It also stresses the importance of telling your personal, company, and product stories with passion and precision to communicate effectively and exceed average results.