2. Our Aims
• For the Better Health Campaign, we are looking to do a
comedic and informative TV advert and a podcast. We decided
to do these two styles of promotion as we believe a TV advert
can be used as a platform for more detailed information through
either the NHS website or our podcast which we believe will give
more of an insight on what our target audience’s
questions/queries are and answer them. Our goal is to spread
valuable information and promote the NHS Better Health
Campaign so then young adults (16-20 year olds) can feel at ease
when it comes to getting active. We want to use a wide range of
camera angles and techniques for our tv advert and make it as
engaging as possible.
5. Subject Area
• Using the subject area, I
managed to figure out a lot more
about getting active than I
originally did. This allowed me to
get a bigger perspective on the
requirements and necessities for a
human to have a healthy lifestyle. I
can use the knowledge I learnt
from researching the subject area
and apply it to answer the questions
my target audience asked.
6. Client Research
•Using the client research, I
managed to get a better
understanding of who my client is
and overall, I feel like I can
represent my client much better
thanks to putting in some time to
do a deep-dive into who the NHS
are. In addition, I can use my
research to better understand the
needs that are required for the TV
Advert.
7. Survey- Researching
the Target Audience
•Using the survey, I understood
further the problems/struggles my
target audience has when it comes
to living a healthy lifestyle. Thanks
to the survey, I was able to narrow
down the main areas that I should
focus on for the TV Advert and
podcast.
8. Focus Group-
Researching the Target
Audience
•Using the survey, I understood
further the problems/struggles my
target audience has when it comes
to living a healthy lifestyle. Thanks
to the focus group, I was able to
narrow down the main areas that I
should focus on for the TV Advert
and go into further detail on a
podcast.. I also found out areas that
I do not need to put as much time
into.
