How you can win more deals by knowing how our minds really work

1. PRESENTING,
PERSUADING AND
WINNING

2. Whether you’re dealing one-on-one, or in a
meeting, talking with a prospect in person, or
on the phone, or even using the
unprecedented reach of webinar and online
video technologies to contact your audience,
there’s a problem with classic presentation
model that’s built in from the start.

3. According to a recent survey of NON-buyers
following a corporate sales presentation:
• 78% said presentations
are “boring” information
• 63% said they tune out
after eight minutes
•
44% said presentations
are a waste of time
In fact, ONLY 17% said that presentations
persuade them to take any action at all!

4. Now I don’t know about
you, but it’s hard to
persuade people to do
ANYTHING if you are
boring to listen to, even if
it’s in their best interest
to follow up on your
suggestions.

5. If your presentation lacks
a clear outcome, doesn’t
engage your listener, or
fails to ask for a
commitment, it won’t
produce results beyond a
lukewarm reception or
the dreaded, “We’ll think
about it and get back to
you” response you’ve
heard too many times
already.

6. If your livelihood
depends on keeping your
sales-closing ratios up in
spite of the so-called
“new economy” we’re
living in, you know it’s
critical to stay on the
cutting edge of effective
persuasion and
presentation techniques.

7. Anything less, and
your competitors have
already won.

8. One of the ways to
radically boost your
outcomes is to tell your
sales story more
effectively.

9. As you already know,
you must be able to
tell your personal
story, your company
story and the story of
your product or
service with passion
and precision if you
hope to communicate
effectively.

10. And to produce results
that far exceed the
average.
Continuation On Part 2

11. Success Resources Pte Ltd
Main Office: 10/11 Pahang Street, Singapore
198611
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Direct: +65 6299 4677
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