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Little Blog Big 2015
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- 4. Little Blog Big! 1. Creating your kick-ass content strategies! 2. Killing it on social media! 3. How to fit it all in without losing the plot! 4. Let’s talk money $$$! @smaggle @hairromance #littleblogbig!
- 5. Creating your kick-asscontent strategies!
- 6. Creating your kick-asscontent strategies! 1. Why the hell are you blogging?! 2. Content creation hacks! 3. Who the hell are you writing for?! 4. Writing killer headlines! 5. Traffic boost bootcamp!
- 7. 1. Why thehell are you blogging?!
- 8. • Blogging is amazing – here’s why (list) BLOGGING IS AWESOME!
- 9. KNOW YOUR WHY…! ! • To educate ! • To inspire! • To promote your business/product! • To create a portfolio! • To connect! ! @smaggle @hairromance #littleblogbig!
- 10. TAKE ACTION NOW! Createa mission statement for your blog.! ! My blog is about… ! It helps my readers to…! !
- 11. 2. Content creationhacks!
- 12. WRITING HACKS! • Streamof consciousness – pick a topic, set a timer and write for 20 mins! • List posts! • Series posts! • Themed days (wardrobe Wednesday, Friday drinks, etc)! @smaggle @hairromance #littleblogbig!
- 13. THE RICHES AREIN THE NICHES! Niche down and categorise what you’re about.! (but it only works if you say it in an American accent)! @smaggle @hairromance #littleblogbig!
- 14. TAKE ACTION NOW! Create5 distinct themes for your blog! ! 1…………………………….! 2…………………………….! 3…………………………….! 4…………………………….! 5…………………………….!
- 15. BUSINESS EXAMPLE! Create 5distinct themes for your blog! ! 1. Behind the scenes! 2. Your product process! 3. Finished products! 4. Customer stories! 5. Inspiration!
- 16. 3. Who thehell are you writing for?!
- 17. KNOW YOUR AUDIENCE:! THEIRPROBLEMS ! ARE THE SOURCE ! OF YOUR CONTENT ! @smaggle @hairromance #littleblogbig!
- 18. BE WHERE YOURAUDIENCE IS! @smaggle @hairromance #littleblogbig!
- 19. TAKE ACTION NOW! Writea profile of your ideal reader / customer.! ! See worksheet and be super specific!
- 20. 4. Writing killerheadlines!
- 21. I Bled ThroughMy Pants On My First Day Of Work! ! LinkedIn Might Owe You $1500! ! Your Life Is A Hot Date. Show Up! ! ‘Pan' Review - A Movie So Resoundingly God-Awful That You Have To See It! ! How To Be More Eloquent and Witty! @smaggle @hairromance #littleblogbig!
- 22. HEADLINE TIPS! • Carly’snumber theory! • Think of your headline as a promise to your reader about what’s ahead! • Use interesting words ! • Screenshot good headlines for inspiration! • Using ‘You’! @smaggle @hairromance #littleblogbig!
- 23. CLICKBAIT ! IS LIKEINVITING SOMEONE ! OVER FOR A FANCY DINNER AND SERVING THEM TOAST! @smaggle @hairromance #littleblogbig!
- 24. TAKE ACTION NOW! Boostyour last 5 posts with new headlines.! ! Share the shiz out of those posts!
- 25. 5. Traffic boostbootcamp!
- 26. HIGH QUALITY VSLOW QUALITY TRAFFIC! @smaggle @hairromance #littleblogbig!
- 27. HIGH QUALITY TRAFFICTIPS! • Get involved in the community! • Comment on other blog posts ! • Be active on social media! • Promote other bloggers in your posts! • Be controversial - have an opinion! • Write about hot topics! • Solve people’s problems! • Make people feel something! • Be useful! • Create pillar long form content! • Collaborate! @smaggle @hairromance #littleblogbig!
- 28. TAKE ACTION NOW! Connectwith the audience you have now.! Forget numbers, focus on people.! ! Read 1000 true fans – bit.ly/LBBtruefans!
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- 30. MORNING TEA BFFSESH! NEXT SESSION STARTS AT 11.30!
- 31. Making the mostof social media!
- 32. Making the mostof social media! 1. Social content strategies! 2. Facebook! 3. Pinterest! 4. Instagram! 5. Photo editing tips!
- 33. 1. Social contentstrategies!
- 34. PUT THE RIGHTCONTENT ! ON THE RIGHT PLATFORM! @smaggle @hairromance #littleblogbig!
- 35. BE IN THERIGHT PLACE ! AT THE RIGHT TIME! @smaggle @hairromance #littleblogbig!
- 36. TAKE ACTION NOW! Planout your social content strategy.! ! Pick a platform to focus on.! !
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- 38. @smaggle @hairromance #littleblogbig! HOWTO WORK WITH FACEBOOK WHEN IT’S WORKING AGAINST YOU !
- 39. CURRENT FACEBOOK TIPS! • Share popular content from big pages ! • Text only posts – Facebook wants people to stay on Facebook! • Native videos! • Pictures of faces get more engagement! @smaggle @hairromance #littleblogbig!
- 40. TAKE ACTION NOW! Optimiseyour facebook page.! ! Track the engagement on text only posts, photo posts, instagram photos, link posts & video to find your highest performing media.! !
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- 42. PINTEREST IS NOTA SOCIAL NETWORK.! THINK OF PINTEREST LIKE GOOGLE FOR IMAGES.!
- 43. PINTEREST IS NOTA SOCIAL NETWORK.! THINK OF PINTEREST LIKE GOOGLE FOR IMAGES.!
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- 45. TAKE ACTION NOW! Ifyou love Pinterest: Optimise your boards! ! Make your board titles on brand, and search- friendly. Fill your boards!! !
- 46. TAKE ACTION NOW! Ifyou hate Pinterest: Optimise your images! ! For your next post, add a tower style image with text to make it easy for others to pin your images. ! !
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- 48. MAXIMISE YOUR INSTA-PROFILE! • Have fun with your bio! You have 150 characters but can space it out and use emoticons. ! • Use your one clickable link with intention! • Use Instagram as an amplification of your blog mission! • Be aspirational! • Space! • Watch the grid – make sure your images look good together! • Interact – be social – follow others, like back, comment & reply! • If you’re wondering whether to post, don’t do it! • Be consistent! • Don’t worry about unfollows – instagram is transient! @smaggle @hairromance #littleblogbig!
- 49. • examples @smaggle@hairromance #littleblogbig! @chiliphilly @emmakateco @cj_hendry @socalitybarbie @laurenepbath! !
- 50. TAKE ACTION NOW! Defineyour instagram style.! ! Always make your last nine fine. !
- 51. 5. Photo editingtips!
- 52. THE BEST PHOTO EDITING PROGRAMS! • Picmonkey! • Canva! • Adobe Cloud! • Lightroom! • Photoshop! For stock images:! • Unsplash! • Death to the Stock Photo! • Stock Photos that Don’t Suck! • Canva! @smaggle @hairromance #littleblogbig!
- 53. THE BEST PHOTO EDITING APPS! • Snapseed! • VSCOCam! • PicTapGo! • Little Moments! • Afterlight! For text over images:! • Wordswag! • Phonto! • Little Moments! • Superimpose! @smaggle @hairromance #littleblogbig!
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- 55. TAKE ACTION NOW! Makea promise to never ever post crappy photos again.! ! It’s so quick to edit before you post.! !
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- 57. LUNCH TIME NOMS! NEXTSESSION STARTS AT 1.30!
- 58. How to fitit all in without losing the plot!
- 59. 5 focus areasfor nailing blog productivity! 1. Prioritising! 2. Setting realistic goals! 3. Calendars and planning! 4. Batching and productivity! 5. Scheduling tools and organisational hacks!
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- 61. • make commitment – quote – someone marrying their blog or kissing their computer MAKE A! COMMITMENT! TO YOUR! BLOG! @smaggle @hairromance #littleblogbig!
- 62. • research your niche Focus on what is necessary for YOUR blog! @smaggle @hairromance #littleblogbig!
- 63. TAKE ACTION NOW! Createa positive statement about prioritising your blog.! ! My blog is important. I blog because… ! My blog is worth my time.! !
- 64. 2. Setting realisticgoals!
- 65. SUCCESS! is rarely! ACCIDENTAL! @smaggle @hairromance#littleblogbig!
- 66. WHAT DOES ! YOURSUCCESS ! LOOK LIKE?! @smaggle @hairromance #littleblogbig!
- 67. WISHES AREN’T GOALS! Bespecific! @smaggle @hairromance #littleblogbig!
- 68. • Final slide that stays up for ques@ons – thank you & links “I want to grow my Instagram account” is not a goal. ! A goal is “I want 10,000 followers by December”! ! To get there I know I need to grow XX followers a week. To do this I will:! ! • Share better images! • Use relevant hashtags! • Interact every day! • Test for best posting times! • Learn about every new change! ! @smaggle @hairromance #littleblogbig!
- 70. TAKE ACTION NOW! Setyourself a measurable growth goal.! ! I will have … followers / subscribers / uniques by… I will do this by taking the following steps…! !
- 71. 3. Calendars andplanning !
- 72. THE MORE! ROUTINE! I HAVE! THEMORE! ! I CAN BE! Creative @smaggle @hairromance #littleblogbig!
- 73. • Write 100 post ideas @smaggle @hairromance #pbevent! ! PRE-PLANNING = LESS STRESS!
- 74. TAKE ACTION NOW! Writea list of 100 blog post ideas.!
- 75. 4. Batching andproductivity!
- 76. THINK LIKE! ! !AWAITER! @smaggle @hairromance #littleblogbig!
- 77. • Never sit down without an idea NEVER SIT DOWN! WITHOUT! AN IDEA! @smaggle @hairromance #littleblogbig!
- 78. • Know your best hours to work KNOW YOUR ! BEST HOURS! TO WORK! @smaggle @hairromance #littleblogbig!
- 79. TAKE ACTION NOW! Writedown 3 tasks you can batch.!
- 80. 5. Scheduling toolsand organisational hacks!
- 81. • Timers – 20 min / 53/17 day SET A ! ! ! !TIMER! @smaggle @hairromance #littleblogbig!
- 82. • Don’t mul@task DON’T MULTITASK! @smaggle @hairromance #littleblogbig!
- 83. • Google knows you bePer than you know yourself (use data) GOOGLE! KNOWS YOU BETTER! THAN YOU! KNOW YOURSELF! @smaggle @hairromance #littleblogbig!
- 85. TAKE ACTION NOW! Planout your next month of blogging.!
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- 87. AFTERNOON REFRESHER! NEXT SESSIONSTARTS AT 3.00!
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- 89. Let’s talk money! 1. How do you make money blogging?! 2. Understanding your stats and value! 3. Collaborations! 4. What’s in a media kit?! 5. Tips for the perfect pitch!
- 90. 1. How doyou make money blogging?!
- 91. ADVERTISING! • Banner advertising! • Sponsored posts! • Sponsored social media! • Ambassadorships! • Paid on-site directory / job board! PRODUCTS! • E-books / Print books! • E-courses / Membership programs ! • Software / plugins! • Physical products! CONSULTING! • Events! • Webinars! • One-on-one / Group Coaching! • Masterminds! SERVICES! • Speaking / presenting! • Photography / Videography! • Copywriting! • Web designer! • Virtual Assistant!
- 92. DON’T PUT! ALL YOUREGGS IN! ONE BASKET! @smaggle @hairromance #littleblogbig!
- 93. TAKE ACTION NOW! Choosethree income streams for your blog.! ! !
- 94. 2. Understanding yourstats and value!
- 95. Understanding your stats! • Use Google Analytics & Facebook insights to understand your audience behaviour! • Know the difference between high quality traffic vs low quality traffic! • Learn to predict your reader’s needs and behaviour! @smaggle @hairromance #littleblogbig!
- 96. It’s not justabout numbers,! it’s about engagement.! @smaggle @hairromance #littleblogbig!
- 97. TAKE ACTION NOW! Installanalytics and analyse your blog traffic.! ! Look at your top 10 posts to see where readers come from and how long they stay on site.! !
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- 99. THERE IS STRENGTHIN NUMBERS! YOU CAN’T DO EVERYTHING ALONE.! @smaggle @hairromance #littleblogbig!
- 100. Collaborations are keyto growth ! Collaborators are all around:! • Brands! • Agents! • Employees! • Other bloggers! • Other businesses! @smaggle @hairromance #littleblogbig!
- 101. TAKE ACTION NOW! Makea list of potential collaborators.! ! A good collaborator’s strengths will complement your weakness! !
- 102. 4. What’s ina media kit?!
- 103. A media kitis like your blog’s CV! • It highlights your best features! • It explains how people can work with you! • It should include:! • Your name! • Your blog name! • Your elevator pitch! • Your social handles! • Your readership and follower numbers! • Any insights about your readers! • How brands can work with you! • Highlights from previous work, or testimonials ! • How brands can reach you (email / phone / address)! • Photo of you, or blog images! @smaggle @hairromance #littleblogbig!
- 104. Sample Media KitLayout! @smaggle @hairromance #littleblogbig!
- 105. TAKE ACTION NOW! Createa media kit for your blog.! ! !
- 106. 5. Tips forthe perfect pitch!
- 107. Pitching is likedating…! @smaggle @hairromance #littleblogbig!
- 108. IF YOU DON’TASK, ! THE ANSWER ! IS ALWAYS NO.! @smaggle @hairromance #littleblogbig!
- 109. TAKE ACTION NOW! Writeyour dream brand list.! ! Then take the first step in building the relationship.! !
- 110. THE PATH TOSUCCESS IS NEVER STRAIGHT! @smaggle @hairromance #littleblogbig!
- 111. • A rising @de liRs all boats A RISING TIDE! LIFTS ALL BOATS! @smaggle @hairromance #littleblogbig!
- 112. WINE TIME ! &QUESTIONS!