This document discusses two tenders from the Geodata for Agriculture and Water (G4AW) program. The G4AW program aims to provide satellite data and information to over 3 million food producers to improve food security. It focuses on proven techniques to speed up scaling and supports innovative concepts like "Agriculture 2.0". The 14 projects funded under G4AW partnerships between public and private organizations to provide decision support systems and financial/insurance products to farmers based on satellite and other data. They aim to improve sustainable food production and economic outcomes for farmers. Key elements of successful projects include tackling well-defined problems, providing services as part of integrated portfolios, embedding in local contexts, building on existing delivery mechanisms, and

1. 1
Turning Satellite
Data into Local
Farming Advice
(Agriculture 2.0)
Lessons learned from two
G4AW tenders
14 June 2016
Adriaan Bakker,
NSO

2. 2Netherlands Space Office
2025 >1,000

3. 3
Climate
Land
Monitoring
Atmosphere
Monitoring
Emergency
Management
Marine
Environment
Security
2014
2015
2016
2017
2017

4. 4
Private sector
initiatives
PlanetLabs/BlackBridge/RapidEye
PlanetLabs-Doves
Cosmic-2
Google SkyBox

5. 5
Earth Observation window of opportunity
1. Availability  many more satellites: e.g. EC Copernicus,
small sat constellations
2. Accessibility  ICT, the Cloud
3. Adaptability  standards, adaptable usage (GIS/mobile)
4. Affordability  free/low cost data, lower cost value
adding
5. Acceptability  fit-to-purpose, increased quality level

6. 6
Food security Why Geodata for Agriculture
and Water(G4AW)?
• 2050 to feed 9 billion people, increase productivity by 70%
• How to do?
• 1st projects have been granted in July 2014
• Focusing on proven technique
• Speeding up scaling
• Innovative concept (Agriculture 2.0) creating unknown
opportunities in developing countries

7. 7
Key elements
Budget 2 Calls: 2013-2014/2014-2015: 39.5 Mio €
Subsidy (max.) 60 or 70%
Grant 0.5 – 5.0 mio €; average grant approx. 2.5mio €
Projects Public private partnerships; 14 projects in 10 countries
Project duration 3 years (optional 1 yr extension)
Results Beneficial and timely agrometeorological decision
supporting systems and/or financial/insurance
products,
Website www.spaceoffice.nl/g4aw

8. 8
Objectives
• Aim:
- Reach > 3 million food producers
- With relevant information, advices or (financial) products
based on satellite and other data
• Outcome:
- improved sustainable food production, more effective use
of inputs (water, nutrients), and economic development
(>10%)
- stimulating private investments
- leading to financially sustainable services

9. 9
G4AW partner countries

10. 10
Land cover maps
Soil maps
Index based
Micro insurance
Irrigation advice
Crop growth
monitoring
Advice, warnings
GPS, meteo
Yield forecasts
Land cover maps
Soil maps
www.eTransformAfrica.org
Beneficial to

11. 11
Pilar 1. Information service
• Satellite data are the start of
information chain
• Based on proven technology and
services
• Transmission channel(s) reaching
users
• License-to-operate (legal, available
data)

12. 12
Information Chain

13. 13
Pilar 2. Partnership (Public-Private)
• Closing the information chain,
• Partners bridging the last mile to
users of services
• Transparency in partnership
• Applicant (coordinator)

14. 14
…..
NGO’s Networker
parties
Aggregator
Parties
Agri-business
Food
industry
Inputs
industry
Insurance &
Finance
Telecom
/Satcom
Cooperatives
Agric .advisors &
Agri services
Ecosystem of stakeholders
Intermediary partiesProducing parties
Consumer&(Localmarkets)
Employment
agencies
Contractors
Inventory of Mechanisms and agri-chains
Smallholders
farming
Large scale
Contract farming
Government
Extension
services
Education &
information
Agri ICT (geo)
services
Institutes &
University
(R&D)
+ ao sectors
relevant
agencies

15. 15
Pilar 3 Business model

16. 16
G4AW business models for G4AW
services
1. Service model: client is paying (subsidized) fee for service
provision
2. Inclusive model: paid service provision bundled into
package, e.g. insurance coupled to credit, advisory to input
supplies
3. Freemium model: free service provision
Other paying clients are financing operations
4. Loyalty model: free service provision
avoid switching clients to competitor
• Use of aggregators: telecom, bank, insurance, agri business supplier,
farmer cooperatives
• Embedding : extension officers, NGO’s, farmer cooperatives

17. 17
Challenges to overcome
• Last mile: delivery to, communications with the user
• Usability: creating (direct) impact for user
• Information chain:
from provider (high tech) – user (bottom of pyramid)
• Organization: public-private partnership, cultural, IPR
• Finance: investments
• Sustainability: business model, license to operate

18. 18
G4AW granted projects (14): success factors
• Market: Tackle a well-defined and specific problem
• Solution: Part of a portfolio of services, focus remains on a
core offer with added value for client
• License to operate: embedding in the local context
• Channel: They build on already existing delivery
mechanism(s)
• Maturity: a reproduction of an already (elsewhere) validated
service
• G4AW specific: Well-elaborated use of satellite information
& other data for food security

19. 19
Thanks for
your attention
Contact:
a.bakker@spaceoffice.nl
g4aw@spaceoffice.nl
G4AW is a programme
commissioned by

20. 20
G4AW business models
Country Project Grantee Business Model Aggregator Embedding
BANGLADESH GEOBIS Lal Teer Seed Inclusive Seed, agents Seed, agents
BANGLADESH GEOPOTATO WUR Service unknown yet NGO
BANGLADESH IDSS ACI Inclusive Inputs, agents, Gov. inputs, Gov.
BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO
ETHIOPA CommonSense WUR Service
Cooperatices, Unions,
Bank, Insurance Gov.
ETHIOPA GIACIS ITC Inclusive
Bank, Insurance,
cooperatives & Gov. Gov.
INDONESIA G4INDO Alterra Service Insurance NGO
KENYA CROPMON SoilCares Service
Farmer cooperative;
trade association NGO
KENYA / TANZANIA GEODATICS ICS Inclusive NGO NGO
MAIL / UGANDA SumAfrica EARS Inclusive Farmer cooperative
Farmer
cooperative
MALI STAMP SNV Service Mobile NGO
SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO
UGANDA MUIIS CTA Freemium & Service
Farmer federation,
unions Agents
VIETNAM AGRI.ONE VinaNed Loyalty Nutrient, Mobile, Gov. Gov.