Creating a Virtual Community: Using Social Media to Connect With Distance Education Students


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Presented at the 2010 Indiana College Network Coordinators Conference

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Creating a Virtual Community: Using Social Media to Connect With Distance Education Students

  1. 1. Creating a Virtual Community<br />Using Social Media to Connect With Distance Education Students<br />Indiana College Network Conference <br />June 18, 2010<br />Anthony Juliano <br />
  2. 2. Hello!<br />
  3. 3. Anthony Juliano, MA, MBA<br /><ul><li> Social media strategist
  4. 4. Higher education</li></ul> marketing consultant<br /><ul><li> Adjunct faculty, Indiana</li></ul> Tech and IPFW<br />
  5. 5. [and bad]<br />Good <br />news<br />
  6. 6. “As more people have come online, the more online communication has become the norm. So it isn't thought of as a separate realm anymore, but as one that merges and overlaps with our daily activities.”<br />- Caroline Haythornthwaite, Ph.D. University of Illinois<br />
  7. 7. “College faculty have embraced social media and a majority have integrated some form of these tools into their teaching.” <br />- Jeff Seaman, PhD., Babson Survey Research Group<br />
  8. 8. Faculty use of social media<br /><ul><li>Faculty teaching online courses are more likely to use social networks
  9. 9. Higher among faculty in the Humanities and Social Sciences than Mathematics, Science, Business and Economics
  10. 10. Older faculty (those teaching > 20 years) use of social networks is only slightly lower than that of younger peers</li></ul>Source: “Social Media in Higher Education,” The Babson Survey Research Group/New Marketing Labs/Pearson, May 2010<br />
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  12. 12. “Convenience is a key reason students enroll in distance learning courses. At times, jobs, schedules, location or family commitments can make it difficult to take a course on-campus.”-<br />
  13. 13. The key: use social media to serve as a resource to distance learners<br />
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  16. 16. 10 sites and tools to connect with distance learners<br />
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  18. 18. “You may not have thought about Blackboard as a social media tool, but it offers all the interactivity you can desire…”- The Web 2.0 in Education blog<br />
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  20. 20. Discussion boards<br />
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  23. 23. “Blogs…give a kind of materiality to the classroom experience, a concrete nature that many students find comforting. The class blog is a place students can go to review important themes and get help from the professor and from each other.”- Christopher Conway, Ph.D.,University of Texas Austin<br />
  24. 24. Potential blog topics<br />Instructor as author – subject matter expertise<br />DE staff as author – giving the institution a name/face<br />Students as authors – conversations about what they’re learning<br />
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  26. 26. “I think they developed a sense of each other as people beyond the classroom…[It] also helped me [learn] a great deal about students lives—where they work, that one of them had Thanksgiving dinner with 50+ people. Now this type of supplementary material might not be attractive to all educators, I can definitely say that changed the classroom dynamics for the better.”<br />- David Parry, Ph.D. University of Texas at Dallas<br />
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  34. 34. A primer on Cramster<br /><ul><li>“Homework help” for math, science, engineering, and business classes
  35. 35. A community of high school and college students, educators, parents, and “subject enthusiasts”
  36. 36. Study guides and practice tests
  37. 37. Tutoring
  38. 38. Sharing of resources</li></li></ul><li>Niche<br />social networks<br />
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  42. 42. LinkedIn in the classroom<br /><ul><li>Helps students build their CV
  43. 43. Prepares students for the new job market
  44. 44. Gives you the opportunity to recommend outstanding work</li></li></ul><li>80% of companies use social media <br />for recruitment<br />95% of these companies use LinkedIn<br />Source: Erik Qualman, Socialnomics<br />
  45. 45. Keys to success<br /><ul><li>Respect students’ time
  46. 46. Align with their knowledge, skills, and preferences
  47. 47. Keep mindset in mind – mitigate distractions
  48. 48. Respect boundaries
  49. 49. Use 2-3 tools that best fit your topic/students
  50. 50. Don’t be territorial
  51. 51. Remember that it’s a two-way street</li></li></ul><li>“Lack of engagement is one of the biggest problems we have today in getting more students through…college…If we don’t tackle the engagement problem…we’re not going to get more people through the system…And one of the great promises of social media in higher education…is about promoting engagement.”<br />- Vineet Madan, Panelist, “The Future of Social Media in Higher Education”<br />
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  53. 53. Questions?<br />
  54. 54. Thanks!<br /><br />(260) 615.3426<br /> If you enjoyed this presentation, please recommend me on<br />