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Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016

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DID YOU KNOW: It's okay to have fun on social media from an official college or university account? Chris D'Orso, Assistant Director of Enrollment Communications at Stony Brook University in New York, will help you build a social media empire on your campus.

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Finding Your Voice: Giving Your Social Media a Personality -- CASE D2 2016

  1. 1. @cdorso FINDING YOUR VOICE: Giving Your Social Media a Personality Chris D’Orso Stony Brook University
  2. 2. @cdorso
  3. 3. @cdorso • 16,000 undergrads/8,000 grads • 140,000 alumni • Founded 1957 • State University of New York • AAU • Division I sports (1999) • Stony Brook Medicine • “STEMM” focus
  4. 4. @cdorso
  5. 5. @cdorso The “Four C’s” of social media fun & engagement: CONTENT COMMUNITY CONVERSATION CONSISTENCY The “Five C’s” of social media fun & engagement: CONTENT COMMUNITY CONVERSATION CONSISTENCY CATS
  6. 6. @cdorso
  7. 7. @cdorso CONTENT Content is…
  8. 8. @cdorso CONTENT Content is everything. If you don’t have good content, you’re not going to impact your audience the way you want. • Remember: it’s about what THEY want, not what YOU want.
  9. 9. @cdorso CONTENT
  10. 10. @cdorso CONTENT
  11. 11. @cdorso CONTENT
  12. 12. @cdorso CONTENT
  13. 13. @cdorso CONTENT
  14. 14. @cdorso COMMUNITY
  15. 15. @cdorso COMMUNITY
  16. 16. @cdorso COMMUNITY
  17. 17. @cdorso COMMUNITY
  18. 18. @cdorso COMMUNITY
  19. 19. @cdorso CONVERSATION “At the end of the day, the web is used by humans and created by humans. And every single thing you put in between those two is noise. Everything on the web page, everything you build, everything you think is a great tool, and is interactive… is all just getting in the way of two humans communicating.” -Michael Fienen (@fienen), Higher Ed Social podcast
  20. 20. @cdorso CONVERSATION
  21. 21. @cdorso CONVERSATION
  22. 22. @cdorso CONVERSATION
  23. 23. @cdorso CONVERSATION
  24. 24. @cdorso CONVERSATION
  25. 25. @cdorso CONSISTENCY
  26. 26. @cdorso CONSISTENCY
  27. 27. @cdorso CATS
  28. 28. @cdorso CATS
  29. 29. @cdorso CATS
  30. 30. @cdorso CATS
  31. 31. @cdorso Be present Be prepared Be responsive Be friendly (credit @timnekritz)
  32. 32. @cdorso
  33. 33. @cdorso Questions?
  34. 34. @cdorso Chris D’Orso Assistant Director, Enrollment Communications Stony Brook University Stony Brook, NY @cdorso christopher.dorso@stonybrook.edu THANK YOU!

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