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No YOU'RE Crying: How Stony Brook Turned a Cinderella Experience into Social Media Gold

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Getting into “The Big Dance” is one thing. But what do you do once you’re there, and how can you make sure you get the most out of it? Stony Brook University was a “Cinderella” in the NCAA basketball tournament this spring, and Chris D’Orso helped tell the story through social media. He’ll discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently’ He’ll provide examples of how Stony Brook capitalized on the excitement of being suddenly thrust into the national spotlight.

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No YOU'RE Crying: How Stony Brook Turned a Cinderella Experience into Social Media Gold

  1. 1. #sunycuad “No, YOU’RE Crying” How Stony Brook Turned a Cinderella Experience into Social Media Gold
  2. 2. #sunycuad Chris D’Orso Assistant Director, Enrollment Communications Stony Brook University @cdorso @stonybrooku
  3. 3. #sunycuad@cdorso Seawolves Basketball • 1999: Joined NCAA Division I, America East • 2006: Finished 4-24, hired Steve Pikiell • 2010: 22-10 (1st), lost in semifinals by 7 • 2011: 15-17 (5th), lost title game by 2 • 2012: 22-10 (1st), lost title game at home by 8 • 2013: 25-8 (1st), lost in semifinals by 2 • 2014: 23-9 (2nd), lost title game at home by 9 • 2015: 23-12 (2nd), lost title game by 1 2016: 26-6 (1st)
  4. 4. #sunycuad@cdorso
  5. 5. #sunycuad@cdorso #20 Jameel Warney, now a Dallas Maverick #10 Carson Puriefoy, now playing in Latvia
  6. 6. #sunycuad@cdorso 1. Get Your Stuff Together 2. Your People Matter 3. Reach Out 4. Overdo It! 5. Survey & Assess
  7. 7. #sunycuad@cdorso @stonybrooku @stonybrookalum @sbathletics @wolfieseawolf @stonybrookMBB @SBU_Eats
  8. 8. #sunycuad@cdorso Chris D’Orso Sonia Garrido (Student Affairs) Elizabeth Moon (Campus Res) Durron Newman (Campus Rec) Taylor Kircher (Career Center) Christine Noonan (Weekend Life) Emily Snyder (Commuters) Rachel Rodriguez (CAS) Peter Gergen (Bio) Mike Hershkowitz (Music) Etc. Maureen Robinson (Journalism) Chuck Taber (SPD/Grad) Kim Giacalone (SPD) Susanne Stahl (Grad School) Matt Colson (Alumni/ Advancement) Jenna Hallock (Adv) Marisa DiOrio (Conferences) Dana Haugh (Libraries) Kristen Nyitray (Archives) TBD (Business) Mark Lang (SOMAS) Chris Maio (CEAS) Vicki Mullin (Medicine) Admin Accounts Angela Agnello (FSA) (Dining) Joan Dickinson (Community) Eric Olsen (PD) Alida Almonte (Media) Larry Zacarese (EM) Lauren Brookmeyer (Gov’t Relations) Trista Lu (Orientation) Kate Fullam (Alda Center) (DoIT) Brian Miller (Athletics) @wolfie Individual Sports
  9. 9. #sunycuad@cdorso
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  11. 11. #sunycuad@cdorso 1. Get Your Stuff Together 2. Your People Matter 3. Reach Out 4. Overdo It! 5. Survey & Assess
  12. 12. #sunycuad@cdorso 2/28 2/29 3/1 3/2 FIRST ROUND 7pm 3/3 3/4 3/5 3/6 3/7 SEMIS 7pm 3/8 3/9 3/10 3/11 3/12 FINALS 11am ESPN2
  13. 13. #sunycuad@cdorso 2/28 2/29 3/1 MarCom staff meeting 3/2 FIRST ROUND 7pm 3/3 3/4 MarCom/ Athletics meeting 3/5 3/6 3/7 SEMIS 7pm MarCom staff meeting 3/8 3/9 3/10 NCAA Strategy meeting (MarCom, Athletics, Student Life) 3/11 SMUG meeting 3/12 FINALS 11am ESPN2
  14. 14. #sunycuad@cdorso
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  18. 18. #sunycuad@cdorso 1. Get Your Stuff Together 2. Your People Matter 3. Reach Out 4. Overdo It! 5. Survey & Assess
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  28. 28. #sunycuad@cdorso 1. Break Down Silos 2. Agree On A Plan 3. Communicate 4. Overdo It 5. Notes & Numbers
  29. 29. #sunycuad@cdorso 2/28 2/29 3/1 3/2 FIRST ROUND 7pm 3/3 3/4 3/5 3/6 3/7 SEMIS 7pm 3/8 3/9 3/10 3/11 3/12 FINALS 11am ESPN2
  30. 30. #sunycuad@cdorso 2/28 2/29 3/1 3/2 FIRST ROUND 7pm 3/3 3/4 3/5 3/6 3/7 SEMIS 7pm 3/8 3/9 3/10 3/11 3/12 FINALS 11am ESPN2 3/13 3/14 3/15 3/16 3/17 vs Kentucky ESPN 9:40pm
  31. 31. #sunycuad@cdorso
  32. 32. #sunycuad@cdorso 2/28 2/29 3/1 3/2 FIRST ROUND 7pm 3/3 3/4 3/5 3/6 3/7 SEMIS 7pm 3/8 3/9 3/10 3/11 3/12 FINALS 11am ESPN2 3/13 3/14 3/15 3/16 3/17 vs Kentucky ESPN 9:40pm
  33. 33. #sunycuad@cdorso 2/28 2/29 3/1 3/2 FIRST ROUND 7pm 3/3 3/4 3/5 3/6 3/7 SEMIS 7pm 3/8 3/9 3/10 3/11 3/12 FINALS 11am ESPN2 3pm Staff Meeting 3/13 6pm NCAA Selection Show 3/14 NCAA Strategy meeting 3/15 Send Chris to Iowa? 3/16 3/17 vs Kentucky ESPN 9:40pm
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  42. 42. #sunycuad@cdorso 1. Get Your Stuff Together 2. Your People Matter 3. Reach Out 4. Overdo It! 5. Survey & Assess
  43. 43. #sunycuad@cdorso 2,674 2,708 2,852 2,836 2,934 3,306 2,000 2,200 2,400 2,600 2,800 3,000 3,200 3,400 2012 2013 2014 2015 2016 2017 Enrollment Enrollment Source: https://www.collegeraptor.com/blog/college-trends/september-madness- how-the-ncaa-basketball-tournament-predicts-drives-college-enrollment-trends/
  44. 44. #sunycuad@cdorso
  45. 45. #sunycuad@cdorso • Be ready for the unexpected • Anticipate what you can • Content is key! • Obtain your goal – winning isn’t everything • Not all about you: Involve your community
  46. 46. #sunycuad@cdorso
  47. 47. #sunycuad Questions? Chris D’Orso Assistant Director, Enrollment Communications Stony Brook University @cdorso @stonybrooku

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