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Live Tweet This: Tech & Social Media in Higher Education


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From the Stony Brook University Higher Education Careers Conference, October 30, 2015

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Live Tweet This: Tech & Social Media in Higher Education

  1. 1. LIVE TWEET THIS: Social Media & Tech in Higher Ed #sbuhighered @cdorso @jplei
  2. 2. #sbuhighered @cdorso @jplei Chris D’Orso Assistant Director, Enrollment Communications @cdorso Jacqueline Rowe Inquiry Systems Manager @jplei
  3. 3. Who’s on social media? Who uses social media professionally? (what do we mean by that?) Who’s ever: * sent a mass email * used a CRM * used a CMS * edited HTML code * used data to make a decision #sbuhighered @cdorso @jplei
  4. 4. In the next 50 minutes, we will discuss: • What “tech in higher ed” means in 2015 • CRMs, CMSs, and other things you should know • How to use social media for fun AND profit • How not to be an idiot on the internet #sbuhighered @cdorso @jplei
  5. 5. What is “tech in higher education?” #sbuhighered @cdorso @jplei
  6. 6. Content Management Systems (CMS) • Manage a website is possible without a design degree, but you need to reach out to those who can help you. • Go outside your comfort zone, and learn as much as you can. • You don’t have to know HTML to be a web developer! • Work with coders and web designers • HTML/CSS – Text Editors and Google are your friend • Utilize analytics and studies that already exist • E-Expectations • Webinars • OmniUpdate • Importance of Brand Consistency in 2015 #sbuhighered @cdorso @jplei
  7. 7. Customer Relationship Management programs (CRM) • Use a CRM like Hobsons in your area to evaluate effectiveness, create good content, and measure results • Data-driven decisions • Be able to report up with confidence • Google Analytics, Email Analytics • Evaluate your own effectiveness • Prove your worth, but also use that to improve what you are doing • Email is not dead • Mobile-Friendly messaging • SPAM • Know when to email and when not to #sbuhighered @cdorso @jplei
  8. 8. TIPS: 1. Learn the tools and technologies that impact your campus; if you have career goals, then you’re going to use the technologies that impact that world. 2. If you can talk productively about using analytics and data to drive decisions, you will get people’s attention. 3. Adapt and improve. We often talk about helping students, but in this field, you need to take your job to the next level by learning and utilizing data and technology when making decisions. #sbuhighered @cdorso @jplei
  9. 9. #sbuhighered @cdorso @jplei
  10. 10. GOALS, not TOOLS ENGAGEMENT, not a BULLHORN It’s called “social” for a reason #sbuhighered @cdorso @jplei
  11. 11. Be part of the larger social media picture on your campus: • Web teams (social teams) • Picture & resource sharing • Guidelines/Policies/Rules/Colors/Logos • Branding/consistency • Separation between personal and professional • Don’t feel like you have to “own” everything #sbuhighered @cdorso @jplei
  12. 12. #sbuhighered @cdorso @jplei
  13. 13. #sbuhighered @cdorso @jplei
  14. 14. Image-Based Media • Pictures, not flyers. Words are dumb. • (Unless they’re in context.) • GIFs! • Be creative • Let your media interact – carefully (IFTTT) #sbuhighered @cdorso @jplei
  15. 15. #sbuhighered @cdorso @jplei
  16. 16. Avg Total Likes Avg Daily New Likes Avg of 28 Days Page Engaged Users 2014 Jan 24412 19 9129 Feb 24226 20 12182 Mar 25238 17 17063 Apr 25721 22 10094 May 26369 27 14429 Jun 26871 20 14418 Jul 27465 30 11700 Aug 28270 36 18471 Sep 29099 27 18208 Oct 29728 21 15967 Nov 30265 19 12877 Dec 30703 16 10753 2015 Jan 31153 24 10639 Feb 31793 22 12560 Mar 31545 25 7729 Apr 31685 27 12938 May 32305 27 12933 23 13068 #sbuhighered @cdorso @jplei
  17. 17. SOCIAL SHOULD BE FUN! • Find your voice • Join the conversation • #sachat • #emchat • #higheredlive • Conference backchannel #sbuhighered @cdorso @jplei
  18. 18. TIPS 1. Be distinct. Make sure you’re adding something to the conversation. 2. Your school/organization/office account is NOT you, but you should know the medium intimately before using it professionally. 3. Give credit where credit is due. Don’t misappropriate images and words that are not your own. 4. Cats may be awful creatures, but cat pictures are always funny. #sbuhighered @cdorso @jplei
  19. 19. DO’S AND DON’TS: 1. Don’t be an idiot. 2. Don’t create media that you don’t have the time, energy, and a content plan to back up. Goals, not tools. 3. Do have a voice, and don’t be afraid to have fun. 4. Do embrace change, but DON’T chase trends. #sbuhighered @cdorso @jplei
  20. 20. Chris D’Orso Twitter Guy @cdorso Jacqueline Rowe Hobsons Queen/Tumblarian @jplei #sbuhighered @cdorso @jplei