Surname 1 Surname i Your name and surname Professor Whoever English 101 25 November 2013 Outline Online Education: Helping Adults Achieve their Educational and professional Goals Thesis: Although Human Resource Managers and Admissions Counselors often have concerns about the quality of online education such that they more often than not discriminate against holders of online degrees, the benefits of having a degree over none is leading most adults and working parents to pursue online education as the only avenue for them to keep their jobs, attend to family and personal matters while achieving their educational and professional goals. I. The advent of the internet and an ongoing need for education has served as the impetus for the steadily growing of online education. A. A study by (Ormond 46), presented in his book, reveals that ‘‘online and distance learning are the world’s fastest growing areas of educational development’’. B. According to a study by Harvard Business School Professor Clayton Christensen and Michael Horn, by 2019, about half of all high school courses will be taken online. II. Numerous researches have shown that the quality of education delivered online is on the same par with if not more rigorous than education delivered in traditional bricks and mortar institution. A. Most online education students find that online education requires more discipline and commitment. B. Prominent institutions like Harvard University, the University of London, and University of South Africa among others have created and are delivering some of their programs online to adults and busy individuals who cannot come to campus. C. That the Big Three (Thomas Edison State College, Charter Oak States College, and Excelsior College) are regionally accredited and are 100% devoted to online education for adults, is an indication of the quality of the education offered by these colleges. III. There is a need to sensitize and appeal to the inner conscience of Human Resource and hiring managers to stop the discrimination against legitimate online education degree holders and enforce laws on online degree discrimination. A. Making some traditional students take at least one or two online classes can help change the bias against online education. B. It is possible to help adults who have lost hope of returning back to college to take advantage of the technology of the twenty first century to achieve and live their dreams of becoming educated and landing the their dream jobs. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 190 Assignment 4:Internet Technology, Marketing, and Security Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Weight: ...

1. Surname 1
Surname i
Your name and surname
Professor Whoever
English 101
25 November 2013
Outline
Online Education: Helping Adults Achieve their Educational
and professional Goals
Thesis: Although Human Resource Managers and Admissions
Counselors often have concerns about the quality of online
education such that they more often than not discriminate
against holders of online degrees, the benefits of having a
degree over none is leading most adults and working parents to
pursue online education as the only avenue for them to keep
their jobs, attend to family and personal matters while achieving
their educational and professional goals.
I. The advent of the internet and an ongoing need for education
has served as the impetus for the steadily growing of online
education.
A. A study by (Ormond 46), presented in his book, reveals that
‘‘online and distance learning are the world’s fastest growing
areas of educational development’’.
B. According to a study by Harvard Business School Professor
Clayton Christensen and Michael Horn, by 2019, about half of
all high school courses will be taken online.
II. Numerous researches have shown that the quality of
education delivered online is on the same par with if not more
rigorous than education delivered in traditional bricks and
mortar institution.
A. Most online education students find that online education
requires more discipline and commitment.

2. B. Prominent institutions like Harvard University, the
University of London, and University of South Africa among
others have created and are delivering some of their programs
online to adults and busy individuals who cannot come to
campus.
C. That the Big Three (Thomas Edison State College, Charter
Oak States College, and Excelsior College) are regionally
accredited and are 100% devoted to online education for adults,
is an indication of the quality of the education offered by these
colleges.
III. There is a need to sensitize and appeal to the inner
conscience of Human Resource and hiring managers to stop the
discrimination against legitimate online education degree
holders and enforce laws on online degree discrimination.
A. Making some traditional students take at least one or two
online classes can help change the bias against online
education.
B. It is possible to help adults who have lost hope of returning
back to college to take advantage of the technology of the
twenty first century to achieve and live their dreams of
becoming educated and landing the their dream jobs.

4. Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.
Points: 190
Assignment 4:Internet Technology, Marketing, and Security
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Evaluate the reasons Social Media Marketing has become
exceedingly popular among businesses of all sizes.
Weight: 15%
Did not submit or incompletely evaluated the reasons Social
Media Marketing has become exceedingly popular among
businesses of all sizes.
Partially evaluated the reasons Social Media Marketing has
become exceedingly popular among businesses of all sizes.
Satisfactorily evaluated the reasons Social Media Marketing has
become exceedingly popular among businesses of all sizes.
Thoroughly evaluated the reasons Social Media Marketing has
become exceedingly popular among businesses of all sizes.
2. Analyze the advantages of Social Media Marketing for
business entrepreneurs.
Weight: 15%
Did not submit or incompletely analyzed the advantages of
Social Media Marketing for business entrepreneurs.
Partially analyzed the advantages of Social Media Marketing for

5. business entrepreneurs.
Satisfactorily analyzed the advantages of Social Media
Marketing for business entrepreneurs.
Thoroughly analyzed the advantages of Social Media Marketing
for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain
more customer insight than it would have otherwise.
Weight: 20%
Did not submit or incompletely assessed how Social Media
Marketing is helping Pepsi gain more customer insight than it
would have otherwise.
Partially assessedhow Social Media Marketing is helping Pepsi
gain more customer insight than it would have otherwise.
Satisfactorily assessed how Social Media Marketing is helping
Pepsi gain more customer insight than it would have otherwise.
Thoroughly assessed how Social Media Marketing is helping
Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social
Media Marketing to their advantage. Discuss how each of these
businesses has utilized Social Media Marketing and provide
examples with your discussion.
Weight: 20%
Did not submit or incompletelyresearched two (2) other
businesses that have used Social Media Marketing to their
advantage; did not submit or incompletely discussed how each
of these businesses has utilized Social Media Marketing and did
not submit or incompletely provided examples with your
discussion.
Partiallyresearched two (2) other businesses that have used
Social Media Marketing to their advantage; partially discussed
how each of these businesses has utilized Social Media
Marketing and partially provided examples with your
discussion.
Satisfactorilyresearched two (2) other businesses that have used
Social Media Marketing to their advantage; satisfactorily
discussed how each of these businesses has utilized Social

6. Media Marketing and satisfactorily provided examples with
your discussion.
Thoroughlyresearched two (2) other businesses that have used
Social Media Marketing to their advantage; thoroughly
discussed how each of these businesses has utilized Social
Media Marketing and thoroughly provided examples with your
discussion.
5. Speculate what impact Social Media will have business in the
next decade and identify what skills you need to improve to take
advantage of the changes.
Weight: 15%
Did not submit or incompletely speculated what impact Social
Media will have on business over the next decade and identify
what skills you need to improve to take advantage of the
changes.
Partially speculated what impact Social Media will have on
business over the next decade and identify what skills you need
to improve to take advantage of the changes.
Satisfactorily speculated what impact Social Media will have on
business over the next decade and identify what skills you need
to improve to take advantage of the changes.
Thoroughly speculated what impact Social Media will have on
business over the next decade and identify what skills you need
to improve to take advantage of the changes.
6. 5 references
Weight: 5%
No references provided
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
7. Clarity, writing mechanics, and formatting requirements
Weight: 10%

7. More than 6 errors present
5-6 errors present
3-4 errors present
0-2 errors present
Research Proposal: Online Education
There is no denying the fact that online education has come to
stay. As a multibillion-dollar industry, online education seems
to be whetting the appetite of adults who, due to family and job
commitments, tends to be utilizing the power of the internet to
attend lectures, take courses, and get a degree online. As
simple as this looks on the surface, there seems to be a lot of
scepticism concerning the effectiveness or otherwise of online
education and the learning that takes place in one’s own room
with little or no supervision by a professor. While for some,
education acquired online cannot land one a job, be compared to
a traditional brick and mortar education, for others, online
education are no different from traditional education acquired
within the walls of a campus.
As a student currently studying both online and traditionally, I
find this topic interesting. I believe that education, whether
online or offline can have its benefits and downsides.
My focus in this research essay will be on online education and
how it is helping adults to who have lost hopes of going back to
college to not only earn a degree but also becoming agents of
change in their societies. . I will research on what led to the
sudden boom in online education and why some well-known
traditional universities are offering online courses and
programs. Since this is a very broad topic for a research of
about 8 to 9 pages, I will tailor my research to focus on how
adults are taking advantage of the technology of the twenty first
century to achieve and live their dreams of becoming educated
and landing the their dream jobs. The essence of this research
will be to dispel the myth that online degrees are worthless. I
will try to prove that online education, is helping busy moms,

8. working fathers, and non-conventional students to go to school
within the four walls of their rooms and get degrees with the
same value as those who go to a brick and mortar institution. .
To achieve the aim of this research essay, I will ‘’borrow’’ from
the works of others without forgetting to cite my sources
appropriately. Three colleges that specialize in helping adults
learners achieve their dreams (Thomas Edison Sate College,
Charter Oak State College, and Excelsior College) would be
used as case studies. To support my claims or thesis, selected
opinions of journalists, researchers, educators, and works done
in the academia would be consulted. I also intend on getting
some peer reviewed academic journals, newspapers, magazines,
and statistics from EBSCO. To flesh up the research, I will use
as my references among others, the following:
· Bidwell, Allie. "Employers, Students Remain Skeptical of
Online Education - US News and World Report." News &
Rankings | Best Colleges, Best Hospitals, and more. U.S. News
& World Report, 20 Sept. 2013. Web. 18 Nov. 2013.
http://www.usnews.com/news/articles/2013/09/20/employers-
students-remain-skeptical-of-online-education>.
· Christensen, Clayton M., and Michael B. Horn. "The rise of
online education." Washington Post 11 Oct. 2011: n. pag. Web.
18 Nov. 2013.
http://articles.washingtonpost.com/keyword/online-education>.
· Simpson, Ormond. Supporting Students for Success in Online
and Distance Education. 3rd ed. Routledge, 2013. Print.