This document discusses the process of converting Vodafone.ie to a responsive web design within a constrained timeframe and environment. It outlines the goals of making the highest traffic pages responsive using the Vodafone group framework while not affecting the existing site. It describes adopting responsive web design techniques like flexible grids using EM or % instead of pixels, flexible images with max-width at 100%, and media queries. It also discusses building performant pages through reducing page weight and load speed. Finally, it emphasizes embracing the fluid web by finding new design and development tools, processes, and techniques while keeping scope conservative.