SlideShare a Scribd company logo
HIDDEN IN PLAIN SIGHT:
UNCOVER THE REAL
CONVERSATION
David Lowy | VP, Product Management
       PROPRIETARY &
1      CONFIDENTIAL
WHY?
We’re bridging the gap in basic interaction center
reporting and analytics by leveraging
structured data and unstructured text.




        PROPRIETARY &
2       CONFIDENTIAL
STRUCTURED
DATA SOURCES
    PROPRIETARY &
3   CONFIDENTIAL
OPERATIONAL
DATA
• AHT / FCR /
  Concurrency
• Sales Conversion
• Disposition Codes




       PROPRIETARY &
4      CONFIDENTIAL
CUSTOMER
SATISFACTION
DATA
• Survey Results
• Net Promoter Score
• Others




       PROPRIETARY &
5      CONFIDENTIAL
PRODUCT /
SERVICES
SALES DATA
• Web Sales
• Live Interaction
  Sales
• Post Interaction
  Sales
• Revenue / Uplift



        PROPRIETARY &
6       CONFIDENTIAL
THE POWER OF
COMBINED
ANALYTICS
    PROPRIETARY &
7   CONFIDENTIAL
CONTEXTUAL AWARENESS TEXT
ANALYTICS DRIVES INSIGHT
• How long do chat sessions
  take when the customer
  was talking about _______?
• How many emails does it
  take to resolve when the
  customer references
  _______?
• What are the key words
  customers mentions about
  _______?
• What is the customer
  sentiment change over a
  longer session?
        PROPRIETARY &
8       CONFIDENTIAL
MODEL CUSTOMER
BEHAVIOR AND FLOW
• From web experience (self-service) to live
  assistance
• Model intent versus actions
• Model proactive offers based on live interactions

• Dispositions and notes versus actual
  conversation



        PROPRIETARY &
9       CONFIDENTIAL
CONSUMERS
     PROPRIETARY &
10   CONFIDENTIAL
INTERACTION
CENTER
MANAGEMENT
• Cost reductions due to
  deeper insights on
  FCR, AHT, etc.
• Additional Agent
  Training and Scoring
  Analysis
• Self-service escalation
  analysis
• Proactive Service Offer
  models

         PROPRIETARY &
11       CONFIDENTIAL
PRODUCT
MANAGEMENT
• Deeper analysis
  interaction root
  cause
• Customer query
  trends




        PROPRIETARY &
12      CONFIDENTIAL
WEB SALES
MANAGEMENT
• Self-service
  escalation analysis
• Proactive Sales
  Offer models




        PROPRIETARY &
13      CONFIDENTIAL
MEGA
TRENDS
• Demand indicators
• Supply / inventory
  management




       PROPRIETARY &
14     CONFIDENTIAL

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