Bloggers Don't Do Organisational Charts

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Giles Palmer, CEO of Brandwatch, the social media monitoring company, explains the pitfalls of data monitoring and opportunities.

Business

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With leading brands increasingly turning to social media for insight, feedback and guidance, social media data is under the spotlight. Questions about it’s origins, accuracy and scope have the potential to undermine the whole monitoring industry. In this session Giles Palmer of Brandwatch, who has successfully led more than a hundred organisations through the murky world of social media data, explains where it comes from, who controls it, how it is filtered and categorised, its inherent flaws and limitations, and how to avoid misreading the information you are presented with

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