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CRM Strategies for the
                                             Social Customer
                                   Thank you for joining us. We will begin promptly at
This presentation is part of the
CX Super Heroes Webinar Series     1:00pm ET / 10:00am PT.

                                   To hear the audio, you will need to use WebEx audio –
                                   receive a call back or dial-in options available.

                                   All lines are muted. Please use the Chat panel for
                                   questions.
Welcome
 Thank you for joining today!             Speaker


 Submit questions via the WebEx
 Chat panel & Twitter - @MoxieSoft &
 @pgreenbe                              Paul Greenberg
                                            President,
                                        The 56 Group, LLC

 Session will be recorded and sent to
 attendees with presentation
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Forecasts
By 2012, 200% growth over 2011.
$100,000,000.
[M2]



By 2014, 70% of all businesses in the
Global 2000 will have gamified apps.
[Gartner]



By 2016, we’re looking at a $2.8 billion
market.
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Company preparation
Expectations.
Meet customer expectations, if reasonable.


Reactions.
Don’t react to everything.


Relationship.
Treat customer as a partner, not a client.   Value.
Involve customer as extension of company
                                             Recognize customers and your idea of
(community retailing).
                                             value are not the same.

Resource.                                    Important channels.
Resource customers to sculpt their
                                             Provide most important channels to
relationship with you.
                                             customers, not necessarily all of them.
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Webinar - CRM Strategies for the Social Customer
Thank You
 Questions:
 • WebEx Chat Panel
 • Twitter: @Moxiesoft & @pgreenbe


 Session recording and presentation will be sent via
 email


 Contact Moxie Software:
 • info@moxiesoft.com
 • +1.800.474.1149
 • www.moxiesoft.com

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Webinar - CRM Strategies for the Social Customer

  • 1. CRM Strategies for the Social Customer Thank you for joining us. We will begin promptly at This presentation is part of the CX Super Heroes Webinar Series 1:00pm ET / 10:00am PT. To hear the audio, you will need to use WebEx audio – receive a call back or dial-in options available. All lines are muted. Please use the Chat panel for questions.
  • 2. Welcome Thank you for joining today! Speaker Submit questions via the WebEx Chat panel & Twitter - @MoxieSoft & @pgreenbe Paul Greenberg President, The 56 Group, LLC Session will be recorded and sent to attendees with presentation
  • 25. Forecasts By 2012, 200% growth over 2011. $100,000,000. [M2] By 2014, 70% of all businesses in the Global 2000 will have gamified apps. [Gartner] By 2016, we’re looking at a $2.8 billion market.
  • 32. Company preparation Expectations. Meet customer expectations, if reasonable. Reactions. Don’t react to everything. Relationship. Treat customer as a partner, not a client. Value. Involve customer as extension of company Recognize customers and your idea of (community retailing). value are not the same. Resource. Important channels. Resource customers to sculpt their Provide most important channels to relationship with you. customers, not necessarily all of them.
  • 49. Thank You Questions: • WebEx Chat Panel • Twitter: @Moxiesoft & @pgreenbe Session recording and presentation will be sent via email Contact Moxie Software: • info@moxiesoft.com • +1.800.474.1149 • www.moxiesoft.com