AppSphere 15 - From Code to Customers: The Digital User Journey

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1 like•10,424 views

Barclays presents its journey to digital transformation with AppDynamics

From Code to Customers: The Digital User
Journey
Peter Gott - Head of Barclaycard Technology Delivery at Barclays

Introduction
Copyright © 2015 AppDynamics. All rights reserved. 2
Peter Gott
Head of Barclaycard Technology Delivery
Barclays

•  Barclaycard, part of Barclays Retail & Business Banking, is global payment business
•  Barclaycard was the first Credit Card Issued in United Kingdom in 1966
•  #1 Credit Card Issuer in UK – expanding business in rest of the world

Challenges
•  Application issues impacting
customers
•  Contact center inefficiencies
•  Dev & Ops productivity
•  Developer productivity
•  Silo-ed software tools –
expensive and inefficient
Copyright © 2015 AppDynamics. All rights reserved. 4

Goals and Objectives
•  Enable new paths to revenue
with technology
–  Instant Credit/Pre-Screen, Mobile,
Private Label
•  Reduce customer impact due
to technology incidents to zero
by 2018
•  Differentiate and gain market
share in Europe
•  Continue growth in US
Copyright © 2015 AppDynamics. All rights reserved. 5

Copyright © 2015 AppDynamics. All rights reserved. 6
bPay band: a wristband
to pay your way
MyBarclaycard Grow your business with
Barclaycard Anywhere
Attach any VISA or
Mastercard accessing
300,000 contactless
payment location
Personalized access via
web or mobile app while
keeping accounts safe
and secured
Take card payments
with wifi or data network
coverage

Innovating to support digital user journey
•  Self-service on consolidated
private cloud
•  Breaking Monolithic
applications into micro services
•  DevOps collaboration to foster
continuous delivery
Copyright © 2015 AppDynamics. All rights reserved. 7

Improved productivity & customer experience
with AppDynamics
Copyright © 2015 AppDynamics. All rights reserved. 8

Value Realization with AppDynamics
•  Reduced customer impact
•  Contact center efficiencies
•  “Run the bank” staff
productivity
•  “Build the bank” staff
productivity
•  Reduced maintenance of
existing tools
Copyright © 2015 AppDynamics. All rights reserved. 9

Closing Thoughts
•  Supporting each step of digital
user journey
•  Innovating to be agile and scale
•  Adopting modern technologies
and tools (e.g. AppDynamics) to
deliver exceptional end-user
experience
Copyright © 2015 AppDynamics. All rights reserved. 10

Thank You

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What’s Next For AppDynamics and Cisco? AppD Global Tour London

What’s Next For AppDynamics and Cisco? AppD Global Tour London

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Overcoming Transformational Barriers with Ensono - AppD Global Tour London

Overcoming Transformational Barriers with Ensono - AppD Global Tour London

Overcoming Transformational Barriers with Ensono - AppD Global Tour London

Equinor: What does normal look like?

Equinor: What does normal look like?

Equinor: What does normal look like?

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Unlock The Power Of Real-Time Performance Data With Business iQ - AppD Global...

Top Tips For AppD Adoption Success - AppD Global Tour Stockholm

Top Tips For AppD Adoption Success - AppD Global Tour Stockholm

Top Tips For AppD Adoption Success - AppD Global Tour Stockholm

What's next for AppD and Cisco? - AppD Global Tour

What's next for AppD and Cisco? - AppD Global Tour

What's next for AppD and Cisco? - AppD Global Tour

Cisco and AppDynamics: Redefining Application Intelligence - AppD Summit Europe

Cisco and AppDynamics: Redefining Application Intelligence - AppD Summit Europe

Cisco and AppDynamics: Redefining Application Intelligence - AppD Summit Europe

British Medical Journal: Refine Your Metrics For Digital Success - AppD Summi...

British Medical Journal: Refine Your Metrics For Digital Success - AppD Summi...

British Medical Journal: Refine Your Metrics For Digital Success - AppD Summi...

Forrester Research: How To Organise Your Business For Digital Success - AppD ...

Forrester Research: How To Organise Your Business For Digital Success - AppD ...

Forrester Research: How To Organise Your Business For Digital Success - AppD ...

Mastering APM With End User Monitoring - AppD Summit Europe

Mastering APM With End User Monitoring - AppD Summit Europe

Mastering APM With End User Monitoring - AppD Summit Europe

Become an AppDynamics Dashboard Rockstar - AppD Summit Europe

Become an AppDynamics Dashboard Rockstar - AppD Summit Europe

Become an AppDynamics Dashboard Rockstar - AppD Summit Europe

Business iQ: What It Is and How to Start - AppD Summit Europe

Business iQ: What It Is and How to Start - AppD Summit Europe

Business iQ: What It Is and How to Start - AppD Summit Europe

Containers: Give Me The Facts, Not The Hype - AppD Summit Europe

Containers: Give Me The Facts, Not The Hype - AppD Summit Europe

Containers: Give Me The Facts, Not The Hype - AppD Summit Europe

Automation: The Good, The Bad and The Ugly with DevOpsGuys - AppD Summit Europe

Automation: The Good, The Bad and The Ugly with DevOpsGuys - AppD Summit Europe

Automation: The Good, The Bad and The Ugly with DevOpsGuys - AppD Summit Europe

AppSphere 15 - From Code to Customers: The Digital User Journey

1. From Code to Customers: The Digital User Journey Peter Gott - Head of Barclaycard Technology Delivery at Barclays

2. Introduction Copyright © 2015 AppDynamics. All rights reserved. 2 Peter Gott Head of Barclaycard Technology Delivery Barclays

3. •  Barclaycard, part of Barclays Retail & Business Banking, is global payment business •  Barclaycard was the first Credit Card Issued in United Kingdom in 1966 •  #1 Credit Card Issuer in UK – expanding business in rest of the world

4. Challenges •  Application issues impacting customers •  Contact center inefficiencies •  Dev & Ops productivity •  Developer productivity •  Silo-ed software tools – expensive and inefficient Copyright © 2015 AppDynamics. All rights reserved. 4

5. Goals and Objectives •  Enable new paths to revenue with technology –  Instant Credit/Pre-Screen, Mobile, Private Label •  Reduce customer impact due to technology incidents to zero by 2018 •  Differentiate and gain market share in Europe •  Continue growth in US Copyright © 2015 AppDynamics. All rights reserved. 5

6. Copyright © 2015 AppDynamics. All rights reserved. 6 bPay band: a wristband to pay your way MyBarclaycard Grow your business with Barclaycard Anywhere Attach any VISA or Mastercard accessing 300,000 contactless payment location Personalized access via web or mobile app while keeping accounts safe and secured Take card payments with wifi or data network coverage

7. Innovating to support digital user journey •  Self-service on consolidated private cloud •  Breaking Monolithic applications into micro services •  DevOps collaboration to foster continuous delivery Copyright © 2015 AppDynamics. All rights reserved. 7

8. Improved productivity & customer experience with AppDynamics Copyright © 2015 AppDynamics. All rights reserved. 8

9. Value Realization with AppDynamics •  Reduced customer impact •  Contact center efficiencies •  “Run the bank” staff productivity •  “Build the bank” staff productivity •  Reduced maintenance of existing tools Copyright © 2015 AppDynamics. All rights reserved. 9

10. Closing Thoughts •  Supporting each step of digital user journey •  Innovating to be agile and scale •  Adopting modern technologies and tools (e.g. AppDynamics) to deliver exceptional end-user experience Copyright © 2015 AppDynamics. All rights reserved. 10