This document discusses t-shirt designs for various video games and their target audiences. It analyzes designs for Call of Duty: Ghosts, Resident Evil, GTA V, Bioshock, Minecraft, and Angry Birds. Each design incorporates key elements from its respective game, such as logos, characters, or concepts. The designs are intended to appeal to hardcore fans who will recognize these elements, but some may also attract those familiar with the games or interested in the design itself. The document examines why each design works for its intended audience.

1. T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE
AUDIENCE?
CALL OF DUTY: GHOSTSCALL OF DUTY: GHOSTS
RESIDENT EVILRESIDENT EVIL
GTA V
- Uses the Ghosts logo of a faint white
skull, which is on most of the games
poster and packaging.
- Includes the Call of Duty title in the
bottom right showing the brand and
game franchise.
- Call of Duty fans of the game/
franchise.
- Because of the use of a logo instead
of game title is is focused toward more
of a hardcore fan than just a fan of the
game.
- As it is focused at mainly more hardcore fans of the
game it would be accessible online on website such
as, the Call of Duty site, or video game sites.
- It works for the audience as it sticks to the main logo
design that Call of Duty: Ghosts has used and does not
use any other elements incorporated in its design.
- It works for the gamers and fans of Resident Evil as it
incorporates the game in stylish/ funny style and not
just stereotyping them as a gaming 'nerd'.
- Another audience would appreciate the design or
sports recognition
- This shirt would be available online but also in game/
dvd stores to a wider audience.
- As there is no Resident Evil title or
logo printed largely on the shirt it is not
only for hardcore or casual gamers but
also fans of sports or the design.
- Uses the design of a national sports
team.
- Incorporates the city that is used in the
game but in the style of a popular sports
team.
- This is the specific jump suit that is
used in the game.
- In includes the various logos and
badges to mimic the jump suit in the
game.
- The brand Dickies have made this
piece of merchandise including the GTA
5 logo.
- The main audience for this would be
big fans of the game as it is a higher
priced piece of merchandise.
- Because of the tie in with the brand
Dickies some followers or fans of that
brand who may also be small fans of
the game will also be interested.
- It uses a key costume from the game and may be a
special addition or become a rare piece of
merchandise in the future which is why it is important
to the fans
- It also may be used as a fancy dress costume used
by casual gamers who may find and purchase this
piece of clothing online.

2. T SHIRTST SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE
AUDIENCE?
BIOSHOCKBIOSHOCK
MINECRAFTMINECRAFT
ANGRY BIRDSANGRY BIRDS
- Uses an element from the game called
the Electro Bolt (power/ weapon). and
plays on the idea and concept.
- logo or symbol used for this element
printed on the T-shirt.
- More hardcore fans of the game as
they must recognise this from the game
whereas other audiences would not
understand it.
- Plays on the idea of the element in the game making
it more comical.
- Shows there recognition and that there a fan, but the
shirt represents the games concepts in a clever way.
- Shirt would be available in game/ dvd/ comic stores.
- Logo/ image that represents the
characters called the creeper in the
game Minecraft.
- Plain design and no title of the game
printed on the shirt. makes it act as a
logo for the game.
- Main audience are big fans of the
game and ones aware of this concept/
character who is in the game.
- Another audience may be less of core
gamers but fans of this plain design
which also brings in fans of this t shirt
design who may have never played the
game but have just heard of it.
- It uses an image representing a main character/
concept in the game which most fans will be interested
in.
- Gives a comical approach to the characters in the
game by printing some of the little speech used in the
game in bold letters along with the characters.
- Having a very wide target audience
This Angry Birds T-shirt will have large
audience of not only the gamers who
play this but everyone who plays it and
become a fan.
- The must recognise the shirt from
knowing certain characters in the game.
- Uses images of characters in the
game.
- Plays on their characteristics and uses
a slogan or tag line "Nom Nom Nom".
- Title of the game printed small on the
bottom of the t-shirt.