Your trip to Vegas and the HR Technology Conference is booked. Your marketing collateral and booth are nearly ready to ship. You’ve stowed away some cash for the tables and are preparing yourself for some serious parties networking.
There’s one thing you haven’t done, though: Ask 16 of the brightest minds in HR tech what you should do to maximize your investment at one of the biggest events in our industry.
Don’t worry — we went ahead and did that for you.
In “Burn After Reading: The Vendor’s HR Technology Conference & Exposition Manual,” you’ll read all about:
• The art of selling at a crowded, busy trade show
• The key to building relationships that last beyond Vegas
• The perspective you need to make bold business and marketing decisions
• The swag people really want, and the swag that ends up in the trash a week later
Download the manual today and learn how industry luminaries like Laurie Ruettimann, Mark Stelzner, China Gorman, and Bret Starr want you to raise your game.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Do you have a creative project on your horizon? Don't know where to start? This informative, sometimes tongue-in-cheek will help you realize your brand potential, select a great creative design partner and produce a vibrant piece of graphic design in line with your creative brief.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Do you have a creative project on your horizon? Don't know where to start? This informative, sometimes tongue-in-cheek will help you realize your brand potential, select a great creative design partner and produce a vibrant piece of graphic design in line with your creative brief.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
In a recent survey of B2B marketing executives, we learned that messaging is one of the biggest challenges they face. Do they have the right personas? Do they understand the issues that matter to those personas? Do they know how to map the value proposition of their solution to those issues? And do they know how to describe their value in terms that resonate with the people they want to sell to?
It turns out that in many cases, they don't.
When messaging is off, it is like shouting to people in a foreign language -- Nobody understands what is being said. Consequently there will be adverse effects across the marketing spectrum:
- Content Marketing topics will be less relevant
- SEO and SEM strategies will target the wrong phrases
- Web copy will mean little to visitors of your site
- Lead generation campaigns will under-perform
This ebook reviews some of the symptoms and reasons for ineffective messaging, and lists a number of steps readers can take to get it right.
Know:
- Who to call on.
- What to say.
- How to reach them.
More information can be found at:
http://thirdsidesolutions.com/messaging-get-it-right/
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
Unlocking Creativity: How to Harness the Powers of Design, Art Direction & Cr...Digital Surgeons
Using gaming's concept of Progression, this presentation takes viewers on a journey that demystifies the roles and disciplines of Design, Art Direction, and Creative Direction – demonstrating how they can be mastered to take your creative work to the next level.
In a recent survey of B2B marketing executives, we learned that messaging is one of the biggest challenges they face. Do they have the right personas? Do they understand the issues that matter to those personas? Do they know how to map the value proposition of their solution to those issues? And do they know how to describe their value in terms that resonate with the people they want to sell to?
It turns out that in many cases, they don't.
When messaging is off, it is like shouting to people in a foreign language -- Nobody understands what is being said. Consequently there will be adverse effects across the marketing spectrum:
- Content Marketing topics will be less relevant
- SEO and SEM strategies will target the wrong phrases
- Web copy will mean little to visitors of your site
- Lead generation campaigns will under-perform
This ebook reviews some of the symptoms and reasons for ineffective messaging, and lists a number of steps readers can take to get it right.
Know:
- Who to call on.
- What to say.
- How to reach them.
More information can be found at:
http://thirdsidesolutions.com/messaging-get-it-right/
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
My personal project.
Please, visit my portfolio: behance.net/eirena
And don't forget to click "Appreciate this", if you really like my work :)
All copy is written by my own. And all
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
Your company has committed to sponsor and exhibit at an industry event (namely, hopefully, Content Marketing World and Intelligent Content Conference). Congratulations! Event teams are committed to bringing you exactly what you signed up for: qualified leads, great conversations, sales and much more. In order to do that, exhibitors must also put their best foot forward to make the most of the investment. Simply showing up won't cut it. If you really truly "show up", maximize your time at an event, build relationships and respect your customers, the return on your investment will be that much greater. The CMI team has put together a checklist for you to examine once you commit. Good luck, and let us know how we can help you!
A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
Branding in-store comes with its own unique set of challenges to overcome. We've asked our in-store experts to list the top tools, principles, and strategies they use for their clients who want to make an in-store impact. Here, briefly, are some of the most inspiring to us. Feel free to use this presentation to consider all of your options when you consider your in-store branding
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Every CEO's Secret Weapon for Growth: Know Your Consumer
November 2013
You've heard the mandate "Know Your Consumer" but do you understand its true value to your company? Leaders who regularly tap consumer insight know that this is the key lever for sustained business growth. In this white paper, we examine methods of closing the company-consumer gap, and dig into examples of well-known companies that have done so successfully.
Startup Selling: How to sell if you really, really have to and don't know how...SalesQualia
Are you a start-up CEO? A technical founder with a great product that you need to start selling now? An engineer at a start-up that's been asked to pitch in with the company's sales? Then this book is for you.
While you’re sitting at your desk coding or productizing, the phone might ring every so often or you receive occasional "request for information" emails from your website. Perhaps you’re lucky enough to gain an introduction from your venture capital partner or friends in the industry. What do you do with that new prospect? How do you move from product development to revenue?
This book teaches your about the basic aspects of the sales process, and provides everyday sales strategies you can utilize immediately in your business. It's practical advice that you can start using right now. In the next 20 minutes. Today. This book will make a difference in your business. You will immediately see how inbound callers respond differently and how you're able to decode the decision process. Before you know it, you might actually begin to like sales...
The author is a 10-year veteran in Silicon Valley with more than 15 years of sales experience. You'll love his candid writing style - loaded with specific questions to ask on sales calls and example conversations that you can implement immediately into your customer interactions.
Marketing Velocity and the 5 Keys to Making the Cash Register RingThe Starr Conspiracy
What does Talladega Nights' Ricky Bobby know about marketing? Speed is the key. And that if you're not first, you're last.
Learn how to use velocity to close deals.
Download The Starr Conspiracy Tech Unit’s free white paper “Marketing Velocity and the 5 Keys to Making the Cash Register Ring.” In it, you’ll learn:
— The most important metric in turning leads into sales
— How to align your people, processes, and technology to make your marketing efforts more effective
— Steps to creating continuity and agility that will crush your business objectives
The Ultimate Question to Ask Your Employees: An Introduction to the Employee ...The Starr Conspiracy
We know employee engagement has a proven, measurable, positive impact on the bottom line. Yet only 30 percent of the workforce is actively engaged. What if you could identify which employees are your most ardent supporters, which are on the fence, and which are most likely to bash you on Facebook or at the local bar — and you could do that in an efficient and even easy way? That’s what you’ll learn in the latest e-book from The Starr Conspiracy Intelligence Unit, “The Ultimate Question to Ask Your Employees: An Introduction to the Employee Net Promoter Score.”
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
Technology buyers are bombarded with messages every day. Not only is it harder to rise above the noise, it’s harder to connect with your sales prospects. Want to make a connection? You can learn some important lessons from the world of journalism.
You can build a stronger brand with great content. Discover how in The Starr Conspiracy’s e-book “11 Tips for Building a Brand Newsroom.”
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
Putting Drive Into Gear — Executing on Your Company’s Obsession to Achieve Ma...The Starr Conspiracy
Drive is the fire in your company’s belly. It starts with a spark of creativity and becomes an obsession shared by employees, customers, and prospects. Drive is a powerful thing. Whether you want to disrupt the competitive landscape or take over the entire market, your Drive has to be at the core of your company’s marketing Message, Brand, and Promotions.
Watch the recording here: http://www.youtube.com/watch?v=vB4Nr15yKnM&feature=youtu.be
Watch the recording of the webinar here: http://www.youtube.com/watch?v=XtCU-4hyIbs
And download the white paper here: http://ar.gy/stateofhcm
We packed a ton of information into our Future of HCM white paper. We could’ve written a book, but we wanted you to actually read it. But now we’ve heard you loud and clear: You want more. More about HCM trends, more about the research, and more about what you can do to tackle these trends head-on as an HR technology provider.
What you'll learn:
— What research supports the trends impacting the future of HR
— How solution categories are shifting due to larger tech trends
— Why you should be proactive in facing these changes
Managing strategy, execution and reporting for your company's content marketing initiatives can be overwhelming. We get that. We created this infographic to show you how to choose the most effective content types for each stage of the buying cycle.
The human capital management market is in a constant state of flux. Not only are there new entrants all the time, but changes in the HR function and shifting expectations make it harder to simply be reactive. HR buyers now demand that HCM providers become proactive, and solutions have to reflect that new normal.
Brandon Hall Group and The Starr Conspiracy have teamed up to deliver key insights into this evolving market.
Download the paper today to get insight into all of the trends you need to know about to stay competitive in this ever-changing market.
http://campaigns.thestarrconspiracy.com/state-of-hcm/
Employer branding is so important for companies, but they should follow these do's and don'ts to make sure they're not forcing something that is inauthentic.
“In emerging market segments, the war has always been won by companies that have attacked the market with a compelling visual brand and effective message framework.”
— The Overlooked Importance of Market Share
Download “The Overlooked Importance of Market Share” and learn why the art of gaining and holding market share demands that you understand and invest in four strategies:
— Use a polarizing visual brand and message to inspire the radical buyer
— Be realistic about market share
— Understand the radical buyer
— Find your niche, attract your high-value radical buyer
From The Starr Conspiracy, this paper succinctly explains why, in emerging market segments, the war has always been won by companies that have attacked the market with a compelling visual brand and effective message framework.
Learn why developing a great message requires:
• A clearly defined strategy
• Real research
• Development that includes experimentation
• Validation in the marketplace
• Enablement of the message among stakeholders
• Analytics to evaluate its impact
You need to manage your message with even more rigor and discipline than you bring to managing your brand.
Get answers to your burning questions on social media from the pros at The Starr Conspiracy:
Should I go all in on social media?
What is my target audience for social HR?
What are the best practices for social media marketing?
How can I improve my brand through social media?
What kind of messaging works best in social media?
What’s best for a communication strategy?
What the hell are process and infrastructure?
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Burn After Reading: The Vendor's HR Technology Conference & Exposition Manual
1. The Vendor’s HR Technology
Conference & Exposition Manual
BURN AFTER READING
FIELD
GUIDE
2. 2
Each year, the annual HR Technology Conference & Exposition offers an
opportunity for more than 250 vendors to get in front of approximately
3,200 HR technology decision-makers.
INTRODUCTION
3. 3
Each year, exhibitors try to create meaningful impressions or experiences for
attendees, using a formula they think looks something like this:
If only it were that simple.
HR Tech attendees will be nobody’s fool. You’re talking about an
unmatched opportunity to get in front of decision-makers, from
directors of HR to CEOs and CHROs.
Booth + Swag =
Meaningful Impressions
??
4. 4
Don’t get caught with
a pile of stress balls
and a profoundly vapid
event strategy.
As an agent of The Starr
Conspiracy, you have insider
access to the minds of vendors
who get it right and serial
attendees from the influencer
and analyst communities
who have seen it all.
Your mission, should you choose
to accept it, is to stand out at
the annual HR Technology
Conference & Exposition.
Use this Field Guide to
accomplish your task.
BURN AFTER READING
5. 5
As part of your
training and preparation,
RSVP at the following
coordinates to receive
a free 2-hour strategic
planning session*
and
debrief at HR Tech.
http://campaigns.thestarrconspiracy.com/hrtech2013/
* Based on availability
RSVP NOW
7. 7
HR Tech attendees are more
senior than the usual HR confer-
ence attendees — and some
are IT leaders.
The visitors to the expo hall
have actual shopping lists.
And budgets. And are
decision-makers.
The usual HR conference
swag won’t cut it:
1. No to bottles of hand
sanitizer
2. No to Post-it note page-
marker packs
3. No to stress-relieving
squeezy balls in odd shapes
4. No to stuffed toys — unless
your brand is an animal
5. Yes to high-quality logo pens
6. Yes to technology-related
gadgets (thumb drive, porta-
ble mouse, etc.)
7. Yes to gadgets that relate to
your business or services
8. Yes to a cool, useful thing that
no one has ever seen before
9. Yes to high-quality or
boutique chocolate
Best conference swag ever: Last year at HR Tech, an exhibitor had a caricaturist who worked on
an iPad. Not only was the portrait great, she printed it out for me AND
emailed it to me. It is now my social media avatar. Useful, cool, never
seen before. Winner!
China Gorman, CEO CMG Group
8. 8
Exhibiting at HR Tech is all about the swag,
giveaways, and making real connections with
people. I always remember the brands that provide
a memorable experience during the conference.
People buy from people they like and from brands
they trust. Ready, set, go!
Teela Jackson, VP of Talent Delivery Talent Connections
9. 9
How Visiting the Expo Hall at
HR Tech Could Be Like an Old
Episode on “Wheel of Fortune”
Look at these luxurious
prizes ... fabulous merchandise
just waiting to be won today on
“Wheeeeeeeeeeel of Fortune”!
I’ve attended numerous state
SHRM conferences, the SHRM
Annual Conference since 2001,
and the HR Technology Confer-
ence the past two years. Here
are a couple of thoughts I’ve
gleaned over that time with
regard to the exposition hall.
1. Rethink the swag
Do you remember the shopping segment on the
old version of “Wheel of Fortune”? Contestants
were not able to keep their cash winnings. In-
stead, after winning a round, contestants would
have to spend the dollars they won on an array
of fabulous prizes — it might be a trip to Bermu-
da or a pair of motorcycles. Or, the options might
include a candy dish or a ceramic pig. In one
episode (from my hazy memory), the contestant
hated almost every option except one — a Mick-
ey Mouse clock — and bought seven of them. I
know your goal is to attract people to your booth
with the hope of turning prying eyes into future
customers at as low a cost as possible. However,
much like it’s better to make no hire than a bad
hire, it’s also better to have no swag than bad
swag. What seems attractive at first turns into
“swag remorse” a week later.
That cool pedometer? It no longer works after a
week and goes in the trash — with your name and
bad memories attached to it. Who doesn’t love
T-shirts? The reality is that your audience can
most likely buy their own shirts, and the one you
gave out will end up on sale for 25¢ at Goodwill. Is
this the branding you had in mind?
So, what will likely be the equivalent of that Mickey
Mouse clock instead of that candy dish?
• Gift cards. Emblazon your company name on a
gift card that can be redeemed for a cup of cof-
fee at Starbucks or has a code for a free tune or
app from the iTunes Store. Plus, it’s much easier
to fit into my luggage for the trip home.
• An external mobile phone charger. This might be
pricier, but given the demand for charging sta-
tions and the likely drain on phone batteries at
HR Tech, who would be a bigger hero than the
booth that provides a solution to this problem.
This is something most people would use every
day, and they’d associate peace of mind with
your organization.
2. Treat students with respect
As with No.1, your goal is to create sales, preferably
short-term. However, there will be students in
attendance. They will be roaming the expo hall
looking to better understand HR technology and
the HR marketplace. While they might not buy in
the next six months, they will sometime in the future.
Today’s good interaction may be tomorrow’s newest
customer.On the other hand, students who have
a bad experience at your booth will not likely think
kindly about your product or service in the future.
Matthew Stollak, Ph.D., SPHR, Associate Professor of Business
Administration St. Norbert College
11. 11
Find somebody to work your booth who is the perfect mix of
farmer and hunter. You don’t want them in sandwich-sign mode
in the middle of the aisle, but you also don’t want them hanging out
behind the booth and only speaking when spoken to. If it were me,
I’d want someone leaning on the outside of the booth and actively
saying “hi” to people and using stage banter to draw them over for a
conversation. Harder than it looks, and not many people get it right ...
Kris Dunn, CHRO Kinetix
12. 12
1. Greet with a smile. Extend your hand, introduce
yourself, and actually walk into the aisle to
make a personal connection.
2. Ask how you can help. If you do most of the
talking, you may miss an important opportunity.
Ask what brought them to the show and what
problem they’re attempting to solve.
3. Be specific. Don’t verbally burst the piñata of
HCM acronyms, but explicitly and definitively
state what you do and why you’re different. If
you aren’t a good fit, be candid and don’t waste
their (or your) time.
4. Use examples. Describe how your firm assisted
top brands like “XYZ Corp,” or even better, look
at the attendee’s name badge and think of
similar clients you are servicing to draw
connective tissue.
5. Say “thanks.” Beyond stuffing their bags with
goodies or rapidly scanning badges for the big
giveaway, thank them for spending a few mo-
ments getting to know you and your firm.
Despite clever signage, a
well-placed booth, pre-existing
brand equity, or some combina-
tion thereof, a disproportionately
high percentage of HR Tech
attendees will not clearly
comprehend the value that
you and your organization can
provide. As HR service providers
tend to often employ the same
tactics, it’s important to use
personalization as a differentiat-
ing experience:
Simple human interaction can go a long way!
Good luck, and we’ll see you on the floor.
Mark Stelzner, Principal Inflexion Advisors
13. 13
Vendors need to know the
basics of selling. Too often,
vendors today have this notion
that people no longer want to
be sold to. “Oh, this is HR Tech,
everyone coming here is bril-
liant! They know what they want;
they don’t want to be sold to!”
Bullshit! Everyone says they
don’t want to be sold to, then
someone tells them about this
fantastic new thing and shows
them how it works and bam! —
they buy! The problem is that HR
vendors don’t bring salespeople
anymore — they bring “solution
providers.”
I get it. No one wants some
creepy used-car-salesman type
coming on strong in the expo
hall. But if you sit back and wait
for people to magically appear in
your booth, you’re missing out.
HR Tech has buyers coming to
the expo floor. This isn’t SHRM.
At any point, you might have
someone with a big checkbook
walking by who can be sold on
what you have, but you better
have someone out there shak-
ing hands and kissing babies!
Tim Sackett, President HRU Technical Resources
The problem is that HR vendors don’t bring salespeople
anymore — they bring “solution providers.”
14. 14
The folks strolling the Expo
Hall floor are not the same ones
you encounter at a typical HR
conference who tend to be more
interested in grabbing a plush
toy with your logo on it and a
piece of chocolate to get them
through the next session.
Rather, you’ll encounter in-
formed, interested, and knowl-
edgeable HR professionals who
have already done their home-
work and are looking to make
technology decisions … soon.
These are the HR leaders who
understand SaaS, are often
savvy about social media, and
realize that HR technology can
not only meet their HR needs
but, if deployed correctly,
can also link directly to the
strategies of their business.
HR Tech attendees want real
details and real solutions — not
buzzwords and platitudes — and
that’s why they’re stopping at
your booth. But a piece of candy
will be nice, too.
Robin Schooling, Owner/Consultant Silver Zebras LLC
HR Tech attendees
want real details
and real solutions.
15. 15
HR Tech is the human capital
management industry’s version
of a CES or SXSW — anyone who’s
anyone, whether vendor or buyer,
is there, and it’s easy to get lost
in the crowd on the expo floor or
in the noise in content and social
marketing. To make sure you re-
ceive ROI, here are three things
every vendor needs to know to
get the most bang for their HR
Tech buck and generate the kinds
of leads that translate into sales
and industry buzz.
1. Don’t rely on giveaways to drive booth traffic.
From Tiffany’s gift cards to iPads to cold, hard
cash, every exhibitor is trying to drive booth traffic
(and leads) by actively promoting a giveaway.
This is fine from a lead-capture perspective, but
focusing on the giveaway prize as the explicit
reason that attendees should stop by your booth
detracts somewhat from the technology you’re
there to show off, which should really be the cen-
terpiece of your marketing and promotion efforts.
Everyone can give away an iPad, but standing out
means using that iPad to showcase your tech —
that’s what buyers are there for, after all.
2. Add value to the conversation. There’s nothing
more annoying than the flurry of tweets and so-
cial content from the event hashtag that are thinly
veiled sales pitches and poorly constructed prod-
uct marketing CTAs (e.g., “Stop by our booth to
check out the coolest product at #HRTechConf!”).
Instead, use your corporate social media and
content marketing efforts to add value, insights,
and perspectives to the conversation. Whether
you’re live tweeting the best stats and takeaways
from a session or creating blog posts positioning
you as a thought leader, it’s way more effective
to build visibility as an active part of the industry
rather than just being the dudes behind a booth
scanning badges.
3. Scope out the competition. One of the biggest
misses at HR Tech is that many exhibitors are too
focused on hyping their product to actually look
at the bigger picture of where that product sits
in the market. HR Tech is far and away the best
show to see what the competition is up to (and
who they are). Pick up as much collateral and
have as many meaningful conversations with
other exhibitors as possible — they’re generally
really open to showcasing their stuff, and it might
be the only chance you’ll have to get a demo or
insight into their product, road map, and competi-
tive positioning.
Matt Charney, Writer/Producer Brookledge Entertainment
17. 17
If you want to engage the press and analysts at
HR Tech, you aren’t going to do it in half an hour,
sandwiched between a dozen other briefings.
I’ve come home with notes from HR Tech that
look and read like lecture notes from 400-level
college courses.
It’s good information for me, but if you really
want to engage, offer to do the actual briefing
before or after the show and offer to just connect
in person at the show. Buy them a drink and just
talk about the industry, sports, or the crazy stuff
you saw on the Strip. Relationship first, then you
can push information later.
JUST TALK ABOUT THE INDUSTRY,
SPORTS, OR THE CRAZY STUFF YOU SAW.
Lance Haun, Editor The Starr Conspiracy
18. 18
The most important thing for
vendors to know about exhib-
iting at HR Tech is that it’s not
about generating sales leads —
it’s about making connections,
starting new relationships, and
enhancing current ones.
Too many vendors stay glued to their booths, trying
to entice attendees inside for a pitch. While that will
always be part of the show floor, the real value of
HR Tech is making connections with the large and
growing community of buyers, sellers, and practi-
tioners who work with HR technology. And making
those connections takes many forms — show-floor
selling is certainly one, but not the most valuable.
Attend the opening reception and mingle with peo-
ple you haven’t met — make a
connection and try to follow up, either during
the show or after. Attend parties — and don’t
drink so much that you can’t make real business
connections that can be developed. Go to meal
and refreshment functions in the expo hall and
mingle — don’t just hang out at your booth. If you
are not a full conference registrant, buy a ticket to
the opening day luncheon and sit at a table where
you know no one — and get to know someone or a
whole lot of someones.
The widely diverse world of HR technology comes
together at HR Tech. The show floor is great, and
the conference program is great. But the real
value is the people who come together to do
business with each other. Build your network.
Be an active part of the community. Get out of
your booth as much as possible and leverage
the entire experience.
Claude Werder, VP of Corporate and Product
Development Brandon Hall Group
+
19. 19
The best way vendors can exhibit at HR Tech is to forget everything
they know about exhibiting and throw a party.
People do business with brands they like.
Cultivate leads through relationships, not generic demos on the expo
floor. Show gratitude to your buyer through vodka martinis, not swag.
And always ask yourself, “Bass! How low can you go?”
Laurie Ruettimann, Founder TheCynicalGirl.com
20. 20
When it comes down to it, the HR Technology Conference is all about
relationships, whether it’s building new ones, cultivating existing ones,
or reconnecting with network acquaintances. Exciting communications
and product releases can provide great value; however, we live within
the HR community and discipline, where it’s all about cultivating and
building meaningful relationships.And it’s through this relationship-
building that you realize the true value of events like HR Tech.
Chris Brablc, Marketing Manager SmashFly Technologies
22. 22
Live events are the No. 1 source of qualified leads
for HR technology companies. HR Tech is the pre-
mier conference for companies in this industry.
Therefore, if we apply the transitive property of
equality in marketing, HR Tech is the No. 1 source
of qualified leads for HR technology companies,
right? Nope. Not even close.
Here’s the truth that dare not speak its name. HR
Tech is not the best demand generation event in
our industry. Not even close. It’s a beauty contest.
It’s the Catalina Effing Wine Mixer. It’s a cocktail
party. But it’s not a great demand generation
event. There are better events for that.
Before Bill Kutik launches a cruise missile at my
house, I will tell you where this event succeeds
like no other. It’s the premier brand awareness
event in HR technology. If you want to be
somebody, you’d better make your mark here.
You don’t do that with lots of kiosks pimping your
demo or squooshy balls with your logo or slick
product brochures. Too many companies spend
too much time communicating their functional
capabilities. Bell X does this. Whistle Y does that.
Yawn.
Creating an emotional connection is how you
make your mark. Remember the Sonar6 cardboard
box booth? It’s probably the most talked about
booth in the history of the show. I’ve heard CEOs
talk about it in the hushed tones usually reserved
for IPOs and Bugatti Veyrons. And I’m pretty sure
Mike Carden got everything he needed for that
booth at Big Lots. Cardboard box? Check.
Flat-screen TV? Check. Magic Markers to write
on the walls? Check. All right … let’s do this!
Yes, Sonar6 stood out because they did something
so different from everybody else. They came across
as incredibly likable, idiosyncratic, and innovative.
They established an emotional connection with
their buyers — and they got noticed.
That’s it. Want to succeed at HR Tech? Dare to do
something different and authentic.
And don’t forget to follow up on your leads.
Good luck!
Steve Smith, Partner The Starr Conspiracy
Creating an emotional
connection is how you
make your mark.
23. 23
To be successful as a vendor at HR Tech (or any show, actually) the
one thing you need to absolutely know is that just being there isn’t
enough. If you don’t have a pre-, at-, and post-event strategy, and
know how you’re going to communicate, captivate, and interact with
your prospects at those three stages of the event, you might as well
throw your money away. And remember, every event registrant and
attendee is not created equal — identify who you really should be
focusing your time and dollars on.
Rob Catalano, VP of Marketing Achievers
PRE + AT + POST
24. 24
Don’t treat the HR Technology
Conference Exposition as a
“point in time” marketing event.
If you approach it like that, look-
ing to scan as many badges as
you can and divvy up the “leads”
later, you’ll just be another failed
marketer trying to justify next
year’s trade show budget after
generating no results.
Treat this conference as a touch point with your
customers, advocates, badvocates, prospects,
analysts, partners, influencers, investors, and
future employees.
It’s a branding opportunity, a messaging testing
ground, an opportunity to make an impression, and
one of your best chances to understand how you
can differentiate yourself in the current market.
You need a plan for pre-, during-, and post-show
execution for each of the audiences. That plan
needs to fit within your overall marketing strategy
and plan.
Turn the HR Technology Conference Exposition
from a “point in time” marketing event into one of
your most important touch points between you
and all of your audiences.
George LaRocque, President LAROCQUE Inc.
OCT
7
25. 25
Remember that a trade show is
frequently the first and only time
that a prospect sees a physi-
cal manifestation of your brand
in very close proximity to your
competitors. Intuitively, people
transfer positive and negative
perceptions of a physical exhibit
to perceptions of the brand.
At a trade show like HR Tech, that’s even more
important because the prospect is in a unique
context to compare your physical space to that of
your competitors. If your booth is lame compared
with your competitor down the aisle, they will
know it instantly and they will assume your com-
pany is lame as well. A lot of people get wrapped
up in the lead generation dynamics of a trade
show and neglect the brand recognition and recall
dynamics. In reality, trade shows are one of the
most expensive demand generation tactics in the
world. But they are a relatively inexpensive and
high-impact branding opportunity.
The opportunity for a big win at HR Tech is not
driving 10 more leads than your goal — it’s creat-
ing an experience and impression that is talked
about for years afterward. In the long run, that
explosion in brand recognition and recall will
have a much more significant impact on your
business than a temporarily inflated pipeline.
At HR Tech, if you can’t afford to show up in style,
don’t go. People are judging you. Spend the money,
unleash the big idea, and focus on the quality of
the experience rather than the quantity of leads.
I want to emphasize that leads, of course, are im-
portant. But when that’s your only metric for suc-
cess, you’re inclined to reduce the scope of your
ideas to hit some magical cost per lead. Go big. If
you want to see what’s possible at a trade show,
go to an auto show, or a boat show, or a bridal
show, or a home furnishings show, or a consumer
electronics show. You’ll be amazed at the ideas
that get pulled off at these types of events. The
stuff that scares you now about your big-idea ex-
hibit wouldn’t even register at those events.
Our market segment is maturing. There will be
more people at HR Tech this year than ever
before (including more exhibitors). It’s time to
raise the game of the entire industry. Don’t
show up at HR Tech with a safe concept,
because safe means invisible.
Bret Starr, Founder and CEO The Starr Conspiracy
26. 26
You shouldn’t have to pay an agency to get to
know your industry. The Starr Conspiracy already
knows your market segment, who you are, and
where you fit in. We’re a strategic marketing and
advertising agency devoted exclusively to enter-
prise software and services. When you partner
with us, it’s to build market share, multiply brand
awareness, and drive sales leads — not to bone
up on the basics. We’ve been “out there” for more
than a decade, so you can hit the ground running.
Founded in 1999 and located in Fort Worth, Texas,
The Starr Conspiracy has won eight best places to
work awards and countless creative awards. Visit
us on the Web at www.thestarrconspiracy.com.
ABOUT THE STARR CONSPIRACY
THANK YOU TO OUR CONTRIBUTORS
China Gorman
CMG Group
Teela Jackson
Talent Connections
Matthew Stollak
St. Norbert College, True Faith HR
Kris Dunn
Kinetix, HR Capitalist
Mark Stelzner
Inflexion Advisors
Tim Sackett
HRU Technical Resources,
The Tim Sackett Project
Robin Schooling
Silver Zebras LLC, HR Schoolhouse
Matt Charney
Brookledge Entertainment
Lance Haun
The Starr Conspiracy, Between
the Brackets
Claude Werder
Brandon Hall Group
Laurie Ruettimann
The Cynical Girl
Chris Brablc
SmashFly Technologies
Steve Smith
The Starr Conspiracy
Rob Catalano
Achievers
George LaRocque
LAROCQUE Inc.
Bret Starr
The Starr Conspiracy