Managing strategy, execution and reporting for your company's content marketing initiatives can be overwhelming. We get that. We created this infographic to show you how to choose the most effective content types for each stage of the buying cycle.

1. CUSTOMERS
C
L
LEADS
PROSPECTS
P
0 2 4 6
6 4 2
SUSPECTS
S
INFOGRAPHICS
ENTERTAINING VIDEOS
BLOG POSTS
GRAPHICS FOR SOCIAL MEDIA
CURATED LISTS, STORIFY RECAPS
VISUAL CONTENT (INSTAGRAM PHOTOS,
PINTEREST PINS, VINE VIDEOS)
TARGET MARKET
1
THE KEY: No forms.
WEBINARS
E-BOOKS
TREND AND ANALYST REPORTS
FREE TRIALS
TAKEN ACTION
2
THE KEY: Prospects are giving
you their personal information
in exchange for valuable
content, so dive deeper and
give up the goods.
1:1 DEMOS
WHITE PAPERS
CASE STUDIES
ADVOCACY PROGRAMS
RIGHT PROSPECT
HAS TAKEN ACTION
3
THE KEY: Get your
sales team involved
at this point.
ADVOCACY PROGRAMS
USAGE CASES
FAQs
USER GUIDES
YOUR FAMILY OF
CUSTOMERS & USERS
4
THE KEY: Educate and
entertain your customers.
How can you give them more?
ADVOCACY PROGRAMS
THE CONTENT MARKETING MIX
CREATE THE RIGHT TYPES OF CONTENT FOR ALL
STAGES OF YOUR SALES FUNNEL
You shouldn’t have to pay an agency for the privilege of learning about your
industry. The Starr Conspiracy already knows your market segment, who you
are, and where you fit in. We are a strategic marketing and advertising agency
devoted exclusively to enterprise software and services. When you partner
with us, it’s to build market share, multiply brand awareness, and drive sales
leads – not to bone up on the basics. We’ve been “out there” for more than a
decade so that you can hit the ground running. Founded in 1999 and located in
Fort Worth, The Starr Conspiracy has won eight best places to work awards,
countless creative awards, and maintains a net promoter score of 90% (higher
than Apple). On the Web at www.thestarrconspiracy.com.