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PUTTING DRIVE INTO GEAR
EXECUTING ON YOUR COMPANY’S
OBSESSION TO ACHIEVE MARKET SUPREMACY
The Starr Conspiracy and LAROCQUE
HOUSEKEEPING
60 minutes
#DRIVEWEB
@StarrConspiracy
@LAROCQUEinc
PRESENTERS
BRET STARR
Founder and CEO
The Starr Conspiracy
GEORGE LAROCQUE
Founder and President
LAROCQUE
#DRIVEWEB
Your business needs to
be anchored in your
obsession.
#DRIVEWEB
Drive is the fire in
your company’s
belly.
#DRIVEWEB
Messages can’t be developed in a vacuum.
Your Drive and Obsession must flow throughout.
Each audience needs to hear a different message,
but those messages should also be related.
DRIVE REACHES THREE
MAJOR AUDIENCES
#DRIVEWEB
DRIVE
Obsession
Boundaries
Legacy
Archetype
#DRIVEWEB
DRIVE IS AT
THE CENTER
#DRIVEWEB
EXECUTING ON DRIVE
Drive isn’t a grand idea that only
lives in theory. It’s a principle that
must inform your execution.
#DRIVEWEB
COMPANY X
The challenge:
Getting growth right
#DRIVEWEB
COMPANY X —
DEVELOPING DRIVE
Who are the
people who define
your company culture?
#DRIVEWEB
COMPANY X — DRIVE
Obsession: Succeed
Making a difference requires taking
advantage of opportunities when they arise.
#DRIVEWEB
COMPANY X — DRIVE
Boundary: Keep our word
Doing the right thing for everyone means
doing what you say you’ll do.
#DRIVEWEB
COMPANY X — DRIVE
Legacy: Make technology
invisible
It isn’t going to be easy.
#DRIVEWEB
COMPANY X — DRIVE
Archetype: Hero
CHARACTERISTICS
Courageous
High ideals
Strong
Goal-oriented
Disciplined in the face of obstacles
UNDERLYING EMOTIONAL HUNGERS
Take action and get the job done
Speed
Strength
Skill
#DRIVEWEB
COMPANY X — ALIGNING
WITH THE ORGANIZATION
It’s not enough to identify your
Drive. You have to implement it.
In order to effectively integrate Drive into the core of everything
you do, each and every employee needs to fully understand your
company’s Drive, what it means, and why it matters.
#DRIVEWEB
COMPANY X — MESSAGE,
BRAND, AND PROMOTION
#DRIVEWEB
PUTTING DRIVE INTO GEAR
Marketing decisions are
business decisions.
A company’s success comes from making the right decisions
at the top. Marketing decisions aren’t just about colors for logos
and giveaways at trade shows. These decisions tell you which
line of business to be in, which logistics provider you should
trust your products with, which employees to hire, and which
markets to pursue.
#DRIVEWEB
FOLLOW THE
HONEYCOMB
#DRIVEWEB
BE TRUE TO YOUR
OBSESSION
It’s nothing
to be ashamed of.
Companies that try to be something they’re not, fail.
#DRIVEWEB
WHAT'S NEXT?
#DRIVEWEB
#DRIVEWEB
INFLUENCEHR.COM
Transform your marketing strategy
10.28.13
INFLUENCEHR N.Y.
QUESTIONS?
#DRIVEWEB
GET IN TOUCH
THE STARR CONSPIRACY
thestarrconspiracy.com
LAROCQUE
larocqueinc.com
#DRIVEWEB
THANK YOU
#DRIVEWEB

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Putting Drive Into Gear — Executing on Your Company’s Obsession to Achieve Market Supremacy